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For Immediate Release
October 4, 2010
Media Contact:
Jon Weiner, jweiner@seniorhelpers.com, (919) 459-8161

                  Bay Area Families Encouraged to Think of Seniors on
                              World Mental Health Day
             Local in-home care provider raises awareness around global October 10 event

Lakeland, Fla. (October 4, 2010) – The World Health Organization has declared October 10 World
Mental Health Day to educate people around the globe about serious mental health conditions affecting
millions of people each day – including thousands of local seniors. In recognition of this worldwide
awareness effort, Senior Helpers of Tampa Bay, a leading local in-home senior care provider, is urging
area families with aging loved ones to watch for the most telling signs of a potentially devastating
problem.

Alzheimer’s disease and other forms of dementia are among the most prevalent and deadly mental
health conditions facing the nation – and seniors are by far the most at-risk population for both.

Consider these facts about seniors, Alzheimer’s and dementia

   •    More than 10 million Americans currently suffer from some form of dementia, with Alzheimer’s
        accounting for 50 to 80 percent of all dementia cases (Alzheimer’s Association).

   •    Global costs of Alzheimer’s care exceed $600 billion every year, and over $172 billion in the U.S.
        alone (Wall Street Journal).

   •    There is no cure for dementia, but treatments combined with the proper care and support can
        improve quality of life for seniors living with these diseases (CDC).

“We work with local seniors living with Alzheimer’s and other forms of dementia each day, and most of
them still enjoy a high quality of life” said Jorge Giraldo, owner of Senior Helpers of Lakeland. “Our
caregivers know the best ways to prevent the onset of these diseases and their symptoms, and also how
to watch and recognize the most common warning signs with all aging clients. We suggest local families
with senior loved ones living on their own learn what to look for so they can catch any coming problems
early while there is time to do something about it.”

The Top 10 Warning Signs of Coming Dementia:

   1.   Memory changes that disrupt daily life
   2.   Challenges in planning or solving problems
   3.   Difficulty completing familiar tasks at home, at work or at leisure
   4.   Confusion with time or place
   5.   Trouble understanding visual images and spatial relationships
6. New problems with words in speaking or writing

    7. Misplacing things and losing the ability to retrace steps

    8. Decreased or poor judgment

    9. Withdrawal from work or social activities

    10. Changes in mood and personality

        Source: Alzheimer’s Association Early Detection Alliance

Research has repeatedly shown that regular mental and physical stimulation are the best ways seniors
can prevent the onset of diseases like Alzheimer’s and dementia. Exercise for the body keeps core
muscle groups working properly, and mental workouts keep nerve receptors in the brain active and
alert.

Prevention Strategies for Seniors:

    •   Exercise Daily – at least 30 minutes per day at moderate intensity

    •   Eat Healthy – emphasize fruits and vegetables, take vitamins

    •   Build Up the Brain – set aside time for memorization exercises, puzzles and reading

    •   Get Plenty of Z’s - restful sleep helps to process, store, and recall information

    •   Relax, Reduce Stress – studies show lifelong stress can double or quadruple chances of
        Alzheimer’s

    •   Kick Unhealthy Habits – smoking and heavy drinking are two well known risk factors that lead to
        mental health diseases

Senior Helpers has offices all throughout the Tampa Bay area, including Polk County. For more
information about Senior Helpers, please call 800-577-0778 or visit www.seniorhelperstampabay.com

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October 2010 lakeland fl- world mental health day

  • 1. For Immediate Release October 4, 2010 Media Contact: Jon Weiner, jweiner@seniorhelpers.com, (919) 459-8161 Bay Area Families Encouraged to Think of Seniors on World Mental Health Day Local in-home care provider raises awareness around global October 10 event Lakeland, Fla. (October 4, 2010) – The World Health Organization has declared October 10 World Mental Health Day to educate people around the globe about serious mental health conditions affecting millions of people each day – including thousands of local seniors. In recognition of this worldwide awareness effort, Senior Helpers of Tampa Bay, a leading local in-home senior care provider, is urging area families with aging loved ones to watch for the most telling signs of a potentially devastating problem. Alzheimer’s disease and other forms of dementia are among the most prevalent and deadly mental health conditions facing the nation – and seniors are by far the most at-risk population for both. Consider these facts about seniors, Alzheimer’s and dementia • More than 10 million Americans currently suffer from some form of dementia, with Alzheimer’s accounting for 50 to 80 percent of all dementia cases (Alzheimer’s Association). • Global costs of Alzheimer’s care exceed $600 billion every year, and over $172 billion in the U.S. alone (Wall Street Journal). • There is no cure for dementia, but treatments combined with the proper care and support can improve quality of life for seniors living with these diseases (CDC). “We work with local seniors living with Alzheimer’s and other forms of dementia each day, and most of them still enjoy a high quality of life” said Jorge Giraldo, owner of Senior Helpers of Lakeland. “Our caregivers know the best ways to prevent the onset of these diseases and their symptoms, and also how to watch and recognize the most common warning signs with all aging clients. We suggest local families with senior loved ones living on their own learn what to look for so they can catch any coming problems early while there is time to do something about it.” The Top 10 Warning Signs of Coming Dementia: 1. Memory changes that disrupt daily life 2. Challenges in planning or solving problems 3. Difficulty completing familiar tasks at home, at work or at leisure 4. Confusion with time or place 5. Trouble understanding visual images and spatial relationships
  • 2. 6. New problems with words in speaking or writing 7. Misplacing things and losing the ability to retrace steps 8. Decreased or poor judgment 9. Withdrawal from work or social activities 10. Changes in mood and personality Source: Alzheimer’s Association Early Detection Alliance Research has repeatedly shown that regular mental and physical stimulation are the best ways seniors can prevent the onset of diseases like Alzheimer’s and dementia. Exercise for the body keeps core muscle groups working properly, and mental workouts keep nerve receptors in the brain active and alert. Prevention Strategies for Seniors: • Exercise Daily – at least 30 minutes per day at moderate intensity • Eat Healthy – emphasize fruits and vegetables, take vitamins • Build Up the Brain – set aside time for memorization exercises, puzzles and reading • Get Plenty of Z’s - restful sleep helps to process, store, and recall information • Relax, Reduce Stress – studies show lifelong stress can double or quadruple chances of Alzheimer’s • Kick Unhealthy Habits – smoking and heavy drinking are two well known risk factors that lead to mental health diseases Senior Helpers has offices all throughout the Tampa Bay area, including Polk County. For more information about Senior Helpers, please call 800-577-0778 or visit www.seniorhelperstampabay.com