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This article is about whether Prospective, which is spread over a long-term span, could crossfertilise ...
This article is about whether Prospective, which is spread over a long-term span, could crossfertilise
others fields and specifically Marketing. Marketeers who fail to master all the subtleties related to the understanding of future trends could well be inspired by the art of‘ Prospective’ when it comes to improving their understanding of their clients.‘Prospective’puts its finger on “what could occur?”, hinges upon strategy and is not inconsistent with
Strategic Marketing, since the latter is about answering the following questions: “what can I do about it ?, what I am going to do ?, and how to do it ?”
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