1. Photo Imaging News and INTERNATIONAL CONTACT present
2nd International Business Forum Cologne
“Memories are more…”
October 21 to 22, 2009 – Koelnmesse Congress Center North, Cologne, Germany
Associated partners:
Register now for the “Must attend” event for:
photofinishers • photo retailers • online vendors
• imaging service providers
International conference Gold sponsors
Listen to key executives from leading manufacturers and service providers
as well as international experts sharing their view of the future of the digital imaging
market and presenting new concepts for marketing the new digital imaging
and communication technologies to the consumers. All speeches will be in English.
GfK Imaging Executive Track:
“Consumers, convergence, communication”
See the results of GfK‘s extended retailer research and consumer surveys
how people use their digital devices, communicate with pictures or enjoy Silver sponsors
and share photos and videos on TV, on the Internet and on mobile gadgets.
Mini Trade Show
Meet the suppliers at the mini trade show with leading companies
presenting their products and services to the visitors in face-to-face
discussions before and after the speeches as well as during the coffee
and lunch breaks.
Socialize with old and new business friends
In the evening on October 21, take advantage of ample networking Simultanous translation into German
sponsored by
opportunities at the special dinner event hosted by photokina World of Imaging,
the world‘s leading imaging trade show.
2. Speakers and topics
Day one – Wednesday, October 21, 2009
Opening keynote: Alexandra Gebhardt, Chief Social Strategist, Inside Media Networks, New York, NY, USA
Socializing memories: Growing your business with social media
Sharing memories and stories is the heart of the social media. Capturing and distributing photos via social networks is the top online activity in
these growing communities. Leveraging the power of social media technologies to bring customers to your photo retailing and service business
is not only possible, but one of the key areas of growth to your bottom line. Find out how the impact of new media can help you find new business,
learn what your customers are saying, and help you build your own community for future success.
Dr. Rolf Hollander, CEO of CeWe Color Holding AG, Oldenburg, Germany
The success story of the CeWe Photo Book
While photo books have become the fastest growing category within the memories business, CeWe Color has established its CeWe Photo Book
as the best selling product in Europe. The company‘s leading position is the result of a continuous stream of innovation, giving consumers the
choice to select the very special CeWe Photo Book matching their personal preferences. Based on the company‘s extensive consumer research,
CeWe Color‘s CEO will address important topics: Which picture taking opportunities are most reflected in CeWe photo books? Which layouts,
covers and media are preferred by which customers? Which are the most popular software features? What are the most promising strategies to
attract even more consumers to design their first photo book – today and tomorrow.
Nicoletta A. Zongrone, General Manager, Retail Systems Solutions, Consumer Digital Imaging Group
and Vice President Eastman Kodak Company, Rochester, New York, USA
It's time to smile
There’s a good deal to smile about in photo retailing. Digitally savvy consumers are coming back into stores – and not just for 4x6 prints. Today’s instant
kiosks, high-performance order stations and new dry lab systems allow consumers to create stunning photo keepsakes, such as the Kodak Photobook
and Kodak Picture Movie DVD, as well as collages, calendars and greeting cards – instantly right in the store. Kodak’s Nicki Zongrone will talk about how
advances in photo kiosk technology and new digital dry lab systems are creating much richer consumer experiences, while allowing retailers to lower
operational costs and at the same time, sell more photo services and promote premium products that drive higher margins.
Nicolas Series, President of Kis/Photo-Me, Grenoble, France
Instant photo books, instant happiness
After Kis/Photo-Me announced its revolutionary automatic on-site Photobook Maker at photokina 2008, the company has installed a number
of this unique kiosks at several retail locations. Nicolas Series presents facts on a new kind of shopping experience, reporting on customer
reactions and explaining new concepts for a profitable photo book business that delivers not only instantly finished photo books, but also
instant happiness.
Rainer Bauer, CEO of Imaging Solutions AG, Regensdorf, Switzerland
Upselling memories
Selling memories starts with selling standard prints. With falling print prices and shrinking margins, it is essential to make it easy for consumers
asking for prints to order value-added picture products. Imaging Solutions‘ CEO presents a compelling concept to increase the value of standard
print orders with customer oriented upselling solutions at minimum additional costs.
Helen Wilson-Cremer, Director International Business Development, Personello GmbH, Homburg/Saar, Germany
Virtual product videos – the next generation in photo gift marketing
People refrain from buying photo gifts for two reasons: 1. They haven‘t got a suitable photo and 2. They don‘t want to buy something they haven‘t
seen. Embedding the customer‘s image into a product video solves this problem creating a virtual shopping experience that sells.
Stephen Giordano, Sr., Chairman and CEO, Lucidiom Inc., Vienna, VA, USA
Moving your business and customers beyond print
Profitable photofinishing has evolved from 4x6 prints and enlargements, to personal publishing and now to the brave new world of social expres-
sion. Consumers around the world have embraced user-generated content and social media like Facebook. As they seek to express themselves
through images, successful digital imaging businesses will be prepared with the in-store and online products and services of tomorrow. Backed
by market data generated from more than 55,000 networked kiosks worldwide, Lucidiom’s Stephen Giordano, Sr., will share the latest sales trends
and provide tips on how to reshape your business for social picturing.
Holger May, Category Manager, Retail Publishing Solutions, IPG EMEA,
Hewlett-Packard GmbH, Böblingen, Germany
Pierre Meleuc, Indigo Photo Segment Manager, IPG EMEA, HP France, Issy-les-Moulineaux, France
HP and the future of photofinishing and publishing
In this presentation, HP speakers will share their vision of the European business and how photo companies can take advantage
H. May P. Meleuc of the convergence between photography and printing, driven by the convergence of content. Based on case studies, they will
highlight key success factors and innovative solutions for online and retail photo players.
3. GfK Imaging Executive Track: “Consumers, convergence, communication”
Liz Cutting, Director, Senior Imaging Analyst at The NPD Group, Inc., Port Washington, NY, USA
The scenic route – Today‘s imaging consumer journey
Understand the role of digital images in current digital camera consumers‘ lives, from social networking and e-mail right through to creating scrap-
books/albums/photo books. Optimize in-store/online messaging to encourage printing and trial of services like 8x10 or greater prints, increase the
demand for photo books among new camera buyers, and take the opportunities for sales of complementary soft image viewing devices such as
digital picture frames or HDTV. Understand home printing behavior and drivers in order to increase printing revenue with your DSC customers at
home, online and at retail.
Marion Isabel Knoche, Global Director, GfK Retail
Matt Gibbs, Account Director for Photo and Technology GmbH & Co. KG
and Imaging Products, GfK U.K.
Communication with prints
Photo Lab to Facebook Tag – the evolution Get the GfK‘s latest market information on picture taking, stor-
of image capture, usage and sharing ing and sharing. Capitalizing on three decades of experience
in observing photo and imaging markets, Marion Knoche will
See how social networks are influencing the way consumers present the interesting results of GfK‘s extensive consumer
capture, use and share their memories – and discover new surveys how people use their digital devices, communicate
ways to turn this exciting development into more sales of prints, with pictures or enjoy and share photos and videos on TV, on
photo books, photo gifts and imaging services. the Internet and on mobile gadgets.
Day two – Thursday, October 22, 2009
An innovative keynote: How young achievers define “Memories are more...”
Anabel Erhardt (Foto Erhardt, Westerkappeln),
Michael Poetter (Foto Poetter, Oelde),
Catharina Schorcht (Ringfoto Schorcht, Guetersloh)
Chairperson/Challenger: Martin Wagner, Sales Director,
M. Poetter C. Schorcht M. Wagner Ringfoto GmbH & Co. KG, Fuerth, Germany
When talking about the future of photo retailing, why not ask the retailers of tomorrow for their vision. Three young talents – all in their twenties and members of the
Ringfoto retailing group – will share their ideas how to make money with memories, how to take advantage of new media such as social networks, Internet communities
and mobile applications, and how suppliers, service providers and manufacturers should support their efforts.
Stephan Stein, Managing Director, Japan Photo, Oslo, Norway
Re-inventing photo retailing
Digital technology has made a significant impact on the imaging services business, taking away most of the traditional photofinishing business
on the one hand, but creating exciting new value added picture products on the other. In only a couple of years, Japan Photo, a leading photo
specialty retail chain operating in Norway and Sweden, has made personalized picture products an important sales engine for its whole business.
Stephan Stein explains the company‘s successful marketing strategy, which combines online and in-store promotions with intelligent PR and
advertising activities, using even camera sales as drivers for selling memories.
Michael Gleich, CEO, Ringfoto GmbH & Co. KG, Fuerth, Germany
Retailing is more...
In a lively panel discussion, Michael Gleich, CEO of Germany‘s leading retailing group, will be joined by representatives of other retailing channels,
suppliers and service providers to discuss the perspectives for successful specialty retailing in the digital world.
Mitch Goldstone, President/CEO of ScanMyPhotos.com, Irvine, California, USA
Twitter: The new way to promote your memory business
Twitter is transformative. As digital was to film, Twitter is to traditional yellow page display phone books. It is revolutionary, free, and the preferred
new instrument for listening to and engaging your prospective customers with a helpful and authentic dialogue. Mitch Goldstone, President &
CEO of U.S.-based ScanMyPhotos.com will share winning tips about how his company gained international recognition and customers by imple-
menting social network marketing. You will take away invaluable lessons that you can immediately implement to enhance your sales, reputation
and buzz-marketing for your memory business.
Christoph Bochsler, Vice-President Marketing and Sales, futureLAB AG, Winterthur, Switzerland
Sharing memories: Solutions for the Internet, TV and mobile devices
Highlighting the current market trends of photo and video sharing, Christoph Bochsler, who has 16 years of experience in the high tech industry,
will explain solutions for cross-media offerings from photo book to digital slideshows right through to video and flip books. Special focus will be
given to the sharing of memories using different media and devices. Case studies of leading players such as Swisscom will demonstrate the role
of different platforms including the Internet, mobile networks, TV and print.
4. Program International Business Forum
“Memories are more…”
Associated partners:
Wednesday, October 21, 2009
International Business Forum
08.30–09.30 a.m. Registration open / Coffee served / Mini trade show open
09.30–10.15 a.m. Opening keynote: Alexandra Gebhardt, Inside Media Networks:
“Socializing memories: Growing your business with social media”
10.15–11.00 a.m. Dr. Rolf Hollander, CeWe Color: “The success story of the CeWe Photo Book”
11.00–11.30 a.m. Coffee break / Mini Trade Show open
11.30–12.15 p.m. Nicky Zongrone, Eastman Kodak Company: “It‘s time to smile”
12.15–01.00 p.m. Nicolas Series, Kis/Photo-Me: “Instant photo books – instant happiness”
Gold sponsors:
01.00–02.00 p.m. Lunch break / Mini Trade Show open
International Business Forum GfK Imaging Executive Track
02.00–02.45 p.m. Rainer Bauer, Imaging Solutions: Liz Cutting, The NPD Group:
“Upselling memories” “The scenic route – Today's imaging
consumer journey”
02.45–03.30 p.m. Helen Wilson-Cremer, Personello: Matt Gibbs, GfK U.K.:
“Virtual product videos – the next “Photo Lab to Facebook Tag –
generation in photo gift marketing” the evelution of image capture,
usage and sharing”
Marion Knoche, GfK Retail and
Silver sponsors: Technology GmbH & Co. KG:
“Communication with prints”
03.30–04.00 p.m Coffee break / Mini Trade Show open
04.00–04.45 p.m. Stephen Giordano, Sr., Lucidiom, Inc.:
“Moving your business and customers beyond print”
04.45–05.30 p.m. Holger May/Pierre Meleuc, HP:
“HP and the future of photofinishing and publishing”
07.00 p.m.–midnight Joint dinner event
hosted by photokina World of Imaging
Simultanous translation into German
sponsored by Thursday, October 22, 2009
International Business Forum
08.30–09.30 a.m. Registration open / Coffee served / Mini Trade Show open
PROGRAM
09.30–10.30 a.m. An innovative keynote: How young achievers define “Memories are more”
Anabel Erhardt (Foto Erhardt), Michael Poetter (Foto Poetter),
Catharina Schorcht (Ringfoto Schorcht);
Chairperson/Challenger: Martin Wagner (Sales Director Ringfoto GmbH & Co. KG)
10.30–11.00 a.m. Coffee break / Mini Trade Show open
11.00–11.45 a.m. Stephan Stein, Japan Photo: “Re-inventing photo retailing”
11.45–12.30 p.m. “Retailing is more” (Michael Gleich, Ringfoto; Representative supplier;
Representative online retailer; Representative electronic store)
12.30–01.30 p.m. Lunch break / Mini Trade Show open
01.30–02.15 p.m. Mitch Goldstone, ScanMyPhotos.com:
“Twitter: The new way to promote your memory business”
02.15–03.30 p.m. Christoph Bochsler, futureLAB:
“Sharing memories: Solutions for the Internet, TV and mobile devices”
03.30–04.30 p.m. Coffee and snack served in the lobby / Mini Trade Show open
5. 2nd International Business Forum Cologne
“Memories are more…”
October 21 to 22, 2009, Koelnmesse Congress Center North, Cologne, Germany
✁
Need assistance? Please contact Barbara Klomps!
Phone: +49-2102-202744, E-mail: b.klomps@cat-verlag.de
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