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Political Broadcasting Broadcasters Association © Womble Carlyle 2007
 
Political Broadcasting ,[object Object]
Political Rules in a Nutshell ,[object Object],[object Object],[object Object]
Nutshell (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Who is a  Legally Qualified Candidate?
What is a Candidate “Use” Why is it important?
Candidate Access
Access to Specific Programs?
Non-Standard Lengths
How do the Rules differ for State and Local Candidates
Deadlines  and Weekend  Access to Station
Equal Opportunities § 315 Communications Act
Are Any Programs or Times Exempt from Equal Opportunities?
Exempt Programs ,[object Object],[object Object],[object Object],[object Object]
Content that Conflicts with Law
What about Problem Ads ??
Censorship &  Prior Review
Rates
Political Rates
Lowest Unit Charge WINDOWS 2008
California PRIMARIES - 2008 ,[object Object],[object Object],April 19 December 22 LUC Begins No 53 No N/A June 3 February 5 California Governor U.S. Representative  U.S. Senate State Federal Offices General Election State Runoff Primary (if necessary) State Primary Presidential Primary State
GENERAL ELECTION ,[object Object],[object Object],[object Object]
Lowest Unit Charge The  lowest price charged  for any individual  unit  of time sold in the  same class, in the same length and program or daypart  that runs within the Lowest Unit Charge window
Charges Inside the Political Window: ,[object Object],[object Object]
Who is entitled to LUC? ,[object Object]
Classes of Time
Preemptible Time
Special Political Class of Time or Candidate Discount
Rotations
Package Plans
What to Include in the LUC ?
What to Exclude From the LUC ?
Network Exception ?
 
 
Rate Increases or Decreases:
Agency and Rep Commissions
Specific Programs
Sold Out Time ?
Production Facilities
Make Goods
Time Sensitive Make Goods
Three Most important Rules of Political Broadcasting ,[object Object],[object Object],[object Object]
Disclosure Statement Political Advertising Disclosure Statement Preemption ~~~~~ ~~~~~~~~~~~~~~ Time Categories ~ ~~~~~~~~~~~~~~ Weekends ~~~~~~ ~~~~~~~~~~~~~~ ~~~~~~~~~~~~~~ ~~~~~~~~~~~~~~
What Must Disclosure Statement  Include ?
Sponsor Identification
Bipartisan Campaign Reform Act Sponsorship ID
Bipartisan Campaign Reform Act Lowest Unit Charge
Federal Candidate Certificate
BCRA ID - Radio
What’s Wrong with This Radio Ad? The Right Way !
BCRA ID - Television
What’s Wrong with This TV Ad?
What’s Wrong with This TV Ad?
 
What’s the Issue ,[object Object],[object Object],[object Object]
LIABILITY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
The Transcript ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Third Party Candidate Spots
Third Party Issues Spots
ADVANCE PAYMENT
Credit Must Be Offered If:
Political File
Contents of Political File
Recordkeeping Retention Period
Ads and  Other Communications Activities of others Ideas for  Enhanced Selling & NTR
Outside Groups
Who can pay for a campaign ad?  What is off limits? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is express advocacy? ,[object Object],[object Object],[object Object],[object Object]
Almost 30 years later ,[object Object],[object Object],[object Object]
Electioneering Communications ,[object Object]
What are Electioneering Communications ,[object Object],[object Object],[object Object],[object Object],[object Object]
Electioneering Communications  Before Wisconsin Right to Life ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Electioneering Communications  After Wisconsin Right to Life ,[object Object],[object Object]
Electioneering Communications ,[object Object],[object Object]
What’s Not Covered? ,[object Object]
Politics and the Internet  Pew Research Center © Womble Carlyle 2004 - 2006
 
HD & Dedicated Channels ,[object Object],[object Object],[object Object],[object Object],[object Object]
HD & Dedicated Channels ,[object Object],[object Object],[object Object],[object Object],[object Object]
POTUS 08 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
XM is a Press Entity ,[object Object],[object Object],[object Object],[object Object]
FEC Ruling ,[object Object],[object Object]
Required Disclaimer ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Political Ads ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TIME FOR YOUR QUESTIONS

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