The document discusses the need for an open telematics operating system (OS) to address fragmentation in the in-car telematics market. It describes how an open OS could foster market maturity by allowing telematics service providers to focus on applications rather than hardware. The document outlines criteria for evaluating open platforms and provides scenarios of how all telematics services could be developed for an open OS, bringing services to both consumer and commercial markets. It examines case studies of using open platforms and discusses benefits like improving features and focusing on core business.

1. Focus on Open Telematics OS TELEMATICS MUNICH November 3rd 2010 © 2010 Mobile Devices. All rights reserved.

2. WORKSHOP In-car Market Place today: benefit from an open Telematics OSto reach both business and consumers markets Cyril Zeller VP Sales & Marketing Mobile Devices © 2010 Mobile Devices. All rights reserved.

3. QUICK OVERVIEW 1: INTEGRATORS PERSPECTIVE ON MAJOR TRENDS IN THE CONSUMER AND FLEET TELEMATICS 2: TELEMATICS OS: EVALUATE THE CHOICE WE HAVE TODAY 3: SCENARIOS: ALL TELEMATICS SERVICES ARE DEVELOPED FOR OPEN OS 4: CASE STUDIES

4. 4 THE TELEMATICS ECOSYSTEM IS STILL HIGHLY FRAGMENTED Francisco partners buys Cybit Digicore acquires MinorPlanet UK Trimble purchase Punch Telematics Trafficmaster acquired by Vector Capital Becker acquired by Falk to merge into United Navigation Services 1: Major Trends

5. 7 THE BUSINESS CASES FOR TELEMATICS ARE NOW MADE Not a luxury anymore: Screens are now in vast demand Routing, traffic and speed radar are now competitive advantages in dispatch fleets OBD is still difficult but widely required The benefits of ECO Driving are real and understood 1: Major Trends

6. 8 ACTORS NOW COMPETE ON COST, SPEED, INTEGRATION AND QoS $ UI $ Features $ Speed $ QoS Application providers are allocating much more resources to their own applications 1: Major Trends

8. Antitheft Recovery

9. Usage Based Insurance

10. Eco-Driving

11. eCallTelcos Insurances OEM Government 1: Major Trends

12. 10 MORE APPLICATIONS COVER BOTH B2B AND B2C MARKETS Mature services are now used by both fleets and consumer 1: Major Trends

13. 5 …BUT PROPRIATORY FIRMWARE REMAINS A KEY STUMBLING BLOCK TSPs need the simplicity enjoyed by Consumer Electronics Telematics Today Telematics With OTOS P.C. & Handset World

16. Business Case

17. Integration/ Cost/ Speed

18. New players

19. Mandatory applications

20. B2C/B2B2: Open Telematics OS: needs and choices

23. Flexibility of LinuxCORE & eCall Black Box Black Box Smart screen Dongle PND PND 2 BUT MORE THAN THAT… 2: Open Telematics OS: needs and choices

24. 17 Navigation AN OPEN TELEMATICS OSNEEDS TO INCLUDE A NAV ENGINE Rendering Routing GUI Embedded DB Announcement manager Remote diagnostic DriverProfiling Text toSpeech Push Messaging Navigation Tracking ScreenShareengine OBD Library Dynamic Navigation Engine Power management Optimisedwirelessprotocols Low level interface: GPS, GPRS accelero, battery,CAN, OBD… Memory management BUT MORE THAN THAT… 2: Open Telematics OS: needs and choices

26. Multi services

27. Performance

28. Reliability

29. Hardware agnostics

30. Built from the ground up with Telematics in MindCORE 2: Open Telematics OS: needs and choices

31. 12 PND BRANDS NEED TO CHECK THEIR PRIORITIES: Not Connected Connected MultitaskingComm server Optimised protocols App Catalogue + store Content regionalisation Nav integration… #1 = #1 = Routing Because a connected PND is much more than a PND with a modem attached! ..and a platform more than a nav engine… 2: Open Telematics OS: needs and choices

33. But there are technical challenges to connect a PND

34. Resources needed to run multi application VS. Hardware cost << $100

35. Very limited data plans (no telco subsidizing)

36. Open platform needs to be secured 2: Open Telematics OS: needs and choices

37. 19 THE 4 PILLARDS OFDRIVER ASSISTANT ARCHITECTURE SDK OS with APIs COMMUNICATION GATEWAY OPEN WIRELESS TELEMATICS PROTOCOL 2: Open Telematics OS: needs and choices

39. Number of available APIs in the SDK

40. Number of compliant devices

41. Number of supported applications & LBS

42. Size of installed base

43. Years in the field© 2010 Mobile Devices. All rights reserved.

44. 20 Chapter3 SCENARIOS:WHO WILL LOSE OUT Scenario 1:all B2B services based on connected open Platforms REMOTE DIAGNOSIS INSURANCE WEATHER PROVIDER ENGINE INFORMATIONS DRIVER PROFILING GATEWAY C4 3: Scenario: All services run on Open Telematics OS

45. 21 FIRST MARKETPLACE ON A PND Scenario 2:all B2C services based on connected open Platforms Navigation/ routing PagesJaunes & PagesBlanches MyLive Traffic Real time Parking availability Coyote Full European Map Coyote Scout Weather forecast 3: Scenario: All services run on Open Telematics OS

46. 22 SERVICE MARKETPLACE WEB SITE + EMBEDDED APPLICATION MAPPY MARKETPLACE 3: Scenario: All services run on Open Telematics OS

47. 23 SERVICES AVAILABLE TODAY (*) Distributed app. means that Mobile Devices can include this application in its quotation – Upon final agreement of the provider 3: Scenario: All services run on Open Telematics OS

48. 24 SERVICES AVAILABLE TOMORROW 3: Scenario: All services run on Open Telematics OS

49. 25 SCREENSHARE TECHNOLOGY MONO APPLICATION Coyote Yellow Pages Coyote Weather forecast MULTI APPLICATION 3: Scenario: All services run on Open Telematics OS

50. 26 CONFIGURABLE SHORTCUTS SWITCH SWAP SHORTCUTS Real-time radar reporting 3: Scenario: All services run on Open Telematics OS

52. Shipped first with 5 services

53. Weather application pushed OTA to all devices in June

54. Now added MyLive Traffic

55. Navigation

56. Real-time speed camera alert

57. Local search (Yellow Pages)

58. Real-time parking place availability

59. Real-time fuel price

60. Real-time weather forecast4: Case Studies

62. Improve Coyote’s features

63. Focus on core business

65. Increase the size of our community

66. Coyote brand extension

67. Opportunities to upgrade

68. Scalable product offering4: Case Studies

69. Focus on connectivityto address mobility services as a whole, combining various ways of transport in a more sustainable – environmental friendly - way At home On board On the move 1 2 3 Multimodal Seamless

71. Connected car for a greener journey  A mean to learn future requirements  A fuel efficient and EV cars race Exploringconnectivity solutions Embedded connectivity to enable real time connected services for a safer and greenerjourney Remote diagnostic & monitoring, … The vehiclebecomes a probe capable to share information about its state and surroundings Phone connectivityenables the user to beconnected with his car (eg. battery usage check) Exploring new consumer mobility services Web basedjourney monitoring and ecodriving score. A car thatis part of a companyfleet with a smart real time ressource bookingtoolfrom user phones.  An EV connected car

72. 29 THE GENERIC TELEMATICS DEVICE EXISTS TODAY Local Search Driver Profiling Speed Camera Ambulance Traffic Information Taxi Fuel Prices Social Network Task Manager Eco - Driving Tachometer Tyre Pressure Panic Button Fuel Sensor OBD Box Black- Ice Sensor © 2010 Mobile Devices. All rights reserved.

73. Thank you ! © 2010 Mobile Devices. All rights reserved.