2. PTOLEMUS
PTOLEMUS in a nutshell
Who we are
2
• The 1st
international strategy consulting
firm specialised in telematics and
location-based services
• Strategy combined with real industry
expertise and operational experience
• A focus on achieving results for our
clients
• Close links with the mobility ecosystem
• Presence in 7 countries - Austria, Belgium,
France, Germany, Italy, the UK & the US
from Ptolemy, the Egyptian
savant who built the 1st map of
the world in the 2rd century
• Over 20 consultants bringing 160 years of
aggregated experience in telematics, geo-
location & mobility
• 50 assignments completed in last 5 years
• Over $1 million revenues in 2014
Revenues generated ($'000s)
0
200
400
600
800
1 000
1 200
1 400
1 600
2009 2010 2011 2012 2013 2014 2015 F 2016 F
Consulting
Research projects
Research reports
3. PTOLEMUS
PTOLEMUS in a nutshell
An international management team
3
Brussels Frederic Bruneteau, Managing Director
• MS. HEC Paris, MS. CEMS University of Cologne
• Background: TomTom, Vodafone, Arthur D. Little, BNP Paribas
• Specialties: LBS, telematics (eCall, UBI, etc.), mobile networks
Frederic Lassara, Senior Expert
• MSc. Management, Marseille Business School, Bachelor of
Laws, University of Aix-Marseille & IHEDN
• Background: PSA Peugeot Citroën, Covisint, Datops
• Specialties: Automotive, telematics
Chicago Valerie Shuman, Senior Expert
• BA with highest honors from the University of Michigan
• Background: Navteq, Ygomi, CVTA, SEI, Verety
• Specialties: Connected vehicle services & content
London Hamburg Meinrad Zeller, Senior Expert
• MS Mathematics & Computer Science, Univ. of Göttingen
• Background: TomTom, Philips Automotive, Philips Semiconductors
• Specialties: Automotive telematics & electronics
Milan Sergio Tusa, Associate Partner
• MBA ISIDA Palermo & Law degree, Palermo
• Background: Magneti Marelli, Cobra, Nokia, Tele Atlas, Philips
• Specialties: Telematics, automotive, mapping
Alex Willard, Director, Global Technology Practice
• BSc. Engineering & Naval Architecture and MSc. Systems
Monitoring & Diagnosis, Southampton City University
• Background: Lysanda, MSX International, Ford, Roush Tech.
• Specialties: Fleet telematics, car monitoring tools
Boston Eric Pite, Associate Partner
• M. Eng., Telecom ParisTech & MBA, London Business School
• Background: TomTom, Motorola, Sendo, Sagem
• Specialties: Consumer electronics, connected vehicle services
Thomas Hallauer, Research & Marketing Director
• BA, International Business, Southbank University London
• Background: Mobile Devices, Telematics Update
• Specialties: UBI, location-based services
Maria Grazia Verardi, Senior Expert
• MSc. Physics, Bologna University
• Background: Cobra Automotive, Delta Electronics, Ylum
• Specialties: Telematics, automotive, R&D in ITS
Vienna Marijan Mumdziev, Senior Expert
• PhD Computing, Univ. Vienna & MBA Univ. Minneapolis
• Background: Deutsche Telekom, Nokia Siemens, Telekom Austria
• Specialties: Mobile telecoms, UBI
Paris
New York
4. PTOLEMUS
PTOLEMUS in a nutshell
PTOLEMUS is the first strategy consulting firm focused on
telematics and geolocation
4
Strategy
definition
Vision creation,
strategic
positioning,
business plan
development,
board coaching &
support
Investment
assistance
Strategic due
diligence,
market
assessment,
feasibility study,
M&A, post-
acquisition plan
Innovation
management
Value proposition
definition, product
& services
development,
architecture design,
assistance to
launch
Business
development
Partnership
strategies,
detection of
opportunities,
ecosystem-
building, response
to tenders
Our consulting services
Procurement
strategy
Specification of
requirements &
tender documents,
launch of tenders,
supplier negotiation
& selection
Implementation
Deployment plans,
complex / high risk
project & program
management, risk
analysis &
mitigation strategy
Usage-based charging
PAYD / PHYD insurance, road charging / electronic tolling,
fleet leasing & rental, car sharing, Car As A Service, etc.
Telematics & Intelligent Transport Systems
ADAS, connected vehicle, crowd-sourcing, fleet
management, eCall, bCall, SVR, tracking, vehicle data
analytics (OBD / CAN-bus), VRM, V2X, xFCD
Positioning / Location enablement
M2M & connectivity
Our fields of expertise
Car infotainment & navigation
Connected services (Traffic information, fuel prices, speed
cameras, weather, parking, points of interest, social
networking), driver monitoring, maps, smartphone
integration, smartphone-, PND- or embedded navigation,
5. PTOLEMUS
PTOLEMUS in a nutshell
We help all players in the mobility ecosystem
5
ITS operators &
regulators
Fleets
Mobile device &
positioning suppliers
Telecom operators Automotive OEMs & suppliers
Financiers
2012 Directors’ report
(translation from the Italian orig
Content & application providers
OBD2 Bluetooth Dongle basic compatible car models
Telematics solution providers
Insurers, aggregators & assistance providers
7. PTOLEMUS
PTOLEMUS in a nutshell - Typical assignments
7
Appraised future telematics
technology & market trends and
their impacts
Leading EU
insurance
group
Evaluated the solution of a fleet
Telematics Service Provider
Conducted the commercial due
diligence of Octo Telematics
Assisted in sourcing a driving
behaviour database across Europe
Global tier-1
automotive
supplier
For its fleet, evaluated the
benefits of telematics and
scheduling solutions
Evaluated the technologies &
business potential of the European
electronic tolling market
Major
embedded
electronics
vendor
Defined strategy & business
plan of its telematics business
Pan-European
insurance
company
Assisted the business potential
of a major SVR, UBI and FMS
telematics supplier
Holding
company
Assisted in merger of two
UK-based fleet Telematics
Service Providers
Assisted in designing a digital
roadside assistant solution using
OBD dongles
Global
roadside
assistance
group
Defined strategic positioning in
the field of fleet connected
vehicle services
Major
motorway
operator
Defined & implemented
partnership strategy in connected
commercial vehicle ecosystem
Major fleet
telematics
platform
provider
Led commercial due diligence
of a UK data management
service provider
Financial
investor
Conducted the technology due
diligence of a major fleet
management service provider
Major private
equity fund
Strategic
investor
8. 3
PTOLEMUS in a nutshell
We just published the Usage-Based Insurance Global Study,
the most comprehensive report written on the subject
• 800 pages of in-depth analysis on the
UBI market based on
- 200+ interviews in 25 countries
- 3 years of research performed by 6
consultants in 4 countries
- The learnings from 15+ consulting
assignments for insurers, OEMs, TSPs,
investors, etc.
- Our experience & vision of the ecosystem incl.
OEMs and TSPs
- 350+ figures (charts, tables, etc.)
- 60 relevant patents listed
• Case studies & learnings from ALD
Automotive, Autoline, Allianz, Amaguiz, Carrot,
Coverbox, Discovery Insure, Generali, GM
OnStar, Hollard Insurance, Ingenie,
Insurethebox, LeasePlan, Liberty Mutual, MAIF-
MACIF, Norwich Union, Octo Telematics,
Progressive, Solly Azar, Quindell, State Farm,
Unipol, Uniqa, UK aggregators and Google,
Young Marmalade, Zurich
• Detailed profiles of
- 20 insurance markets
- 20 leading UBI insurers
• A handbook of 45 suppliers' solutions
including our own evaluation & ranking
• 10-year market forecasts
- Country's readiness to telematics
- Forecasts for the Canadian, US, Latin
American, European, Russian, African,
Indian, Chinese and Japanese markets
- Personal line / commercial line
- Aftermarket / OEM
• Insurer's telematics market model
results in 5 markets
• A complete set of recommendations to
carriers, TSPs, OEMs, MNOs and
governments
• A strategic analysis of the value chain
evolution including
- The impacts of EOBR, eCall, CONTRAN 345,
ERA Glonass, the Monti law, the gender
ruling, etc.
- The impact of the smartphone
- Managing Big Data
The global reference report
on the subject, quoted by
The Economist, the
Financial Times and The
Wall Street Journal
Note: A free 100-page abstract can be downloaded from www.ptolemus.com/insurance
10. PTOLEMUS Consulting Group
S t r a t e g i e s f o r M o b i l e C o m p a n i e s
Brussels - Boston - Chicago - Hamburg - London
Milan - New York - Paris - Vienna
contact@ptolemus.com
www.ptolemus.com
@PTOLEMUS
Frederic Bruneteau, Managing Director
fbruneteau@ptolemus.com
+32 4 87 96 19 02
