Perfect Together: One-to-One Media and New Media, The Marketing Mix for Growing Life Sciences Businesses

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Many life sciences businesses think their customer is a scientist, physician, or technician. This person may be the end user or influencer, but not the decision maker approving the dollars. Rather the true audience may be a businessperson, manager, or executive, the CEO, COO, CFO, general manager or head of business development. For companies seeking a communications strategy leading to funding, alliances, and licensing, as well as those marketing to hospitals and health plans a radical shift in perspective may be needed...

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Perfect Together One-to-One Media and New Media: The Marketing Mix for Growing Life Science Businesses

Businesspeople The Key Audience for Life Science Companies

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Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.

Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...

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