This document discusses search engine optimization (SEO) strategies in 2013. It notes that Google Local and social signals from sites like Facebook and Twitter are becoming more important for local keywords and mobile search. Keyword research remains important for developing targeted lists. The document outlines three keys to SEO success: being linkworthy to attract relevant links, optimizing keywords and content on-site, and maximizing high quality off-site links. It provides examples of tracking SEO results and improving link popularity through strategies like guest blogging and social sharing. Metrics like domain authority, page views, time on site and keyword rankings are examined for different law firm websites.