Natalie Pang and Qinfeng Zhu: How YouTubers saw The Little India Riot
•Télécharger en tant que PPTX, PDF•
1 j'aime•1,725 vues
This document summarizes research on how YouTube users responded to videos about the 2013 Little India riot in Singapore. The researchers analyzed over 800 comments on 243 videos about the riot posted within a week of the event. They found the most common responses were attempts to deny or diminish the seriousness of the riot, with some users attacking, lamenting, or scapegoating others. A smaller number of responses dealt with the riot by justifying, excusing, or redirecting blame. The researchers concluded situational crisis communication theory can help explain citizen responses on social media to crises, and that online differences often reflect existing offline social divisions in Singaporean society.
Recommandé
Recommandé
Contenu connexe
Similaire à Natalie Pang and Qinfeng Zhu: How YouTubers saw The Little India Riot
Similaire à Natalie Pang and Qinfeng Zhu: How YouTubers saw The Little India Riot (20)
Plus de Danube University Krems, Centre for E-Governance
Plus de Danube University Krems, Centre for E-Governance (20)
Dernier
Dernier (20)
Natalie Pang and Qinfeng Zhu: How YouTubers saw The Little India Riot
- 1. How YouTubers saw The Little India Riot Natalie Pang Wee Kim Wee School of Communication and Information Nanyang Technological University nlspang@ntu.edu.sg Zhu Qinfeng City University of Hong Kong qinfeng.zhu@cityu.edu.hk
- 2. On a little street … • On 8 Dec 2013, a fatal accident occurred in the ethnic district of Little India • This triggered a riot, only the second since Singapore’s independence in 1965
- 3. A riot in numbers • 2 hours • 300-400 rioters • 1 dead, 62 injured, and property damage estimated at over S$530,000 • 25 emergency vehicles, and 5 more that were set on fire
- 4. Context • Singapore’s liberal By 2013, Singapore citizens comprised only 62% of the country’s 5.3 million population.
- 5. Context Photos: Singapore Tourism Board, 2014
- 6. Context Source: The Online Citizen, 2013
- 7. The riot on social media • Approximately 10 minutes after the start of the riot, @jdveteran tweeted: • Around the same time, @Aboyvanhogel, a resident nearby, published a video on YouTube showing footage of the riot • Other videos of similar nature followed • Users began responding to the riot by commenting What’s going on at Little India? I see police and commotion..
- 8. Comments as crisis responses • Research in the crisis context has largely focused on social media: – As a tool for resource allocation; – As a platform for framing a crisis; – As a platform for public responses and participation
- 9. Situational Crisis Communication Theory (SCCT) DENY Attack Confronting the party or parties involved Denial Denial that the crisis exists Scapegoat Blaming the crisis on another entity DIMINISH Excuse Making excuses for the organizations or parties involved Justification Minimizing the damages and rationalizing the decisions made and actions taken DEAL Ingratiation Singing praises and thanking stakeholders for the good work Concern Expressing concerns for victims Compassion Offers of help for victims, such as money and gifts or offers to clean up Regret Expressions of guilt about the crisis by parties involved Apology Bearing of responsibility for the crisis by parties involved
- 10. Method • Document analysis approach and content analysis as the method • Data collected using Webometric Analyst 2.0, with sampling frame: 8pm on 8 December – 8pm on 16 December 2014 • Resulted in 243 videos and 1334 comments • Comments meeting the following criteria were dropped: – Responses to media reporting (103) – Responses to video contributors (205) – Responses in other languages (102) • Final dataset: 881 comments as valid responses, analysed using Nvivo (Cohen’s kappa = 0.91) ‘characteristics of manifest language and word use, description of topics in media texts, through consistency and connection of words to theme analysis of content and the establishment of central terms’ (Neuendorf, 2002, p. 5).
- 11. Responses most intense during the riot
- 12. Overview
- 13. Deny responses Denial-Attack 0.806872 Lament-Attack 0.707032 Lament-Denial 0.624355 Scapegoat-Attack 0.49392 Scapegoat-Denial 0.315368 Scapegoat-Lament 0.296784
- 14. DIMINISH Justification-Excuse 0.734775 Redirection-Excuse 0.654373 Redirection-Justification 0.580709
- 15. DEAL Ingratiation-Corrective action 0.619342 Question-Corrective action 0.616039 Question-Ingratiation 0.525109 Regret-Concern 0.520154 Corrective action-Apology 0.518654 Regret-Corrective action 0.516289
- 16. Implications • Relevance of SCCT as response strategies for citizens • Social media connects people over a distance, and facilitates riot/anti-riots • Social media as a second screen • Reflects the social reality of Singapore – differences manifested online are because of the differences offline are we barking up the wrong tree? Limitations and Future work • Sample biases • No two crises are the same
Notes de l'éditeur
- Comment on the use of social media by south asian immigrants