13 examples of continuity income in a service based business

13 Examples of Continuity Income
in a Service-Based Business
www.IntrovertMarketingToolkit.com

Tired of the day-to-day struggle of chasing
one client to the next?

Want a better way to run your business that
enables you to better predict your monthly
income?

One of the best ways to stabilize your income when
you're a self-employed service professional is to
create a monthly recurring source of income for
yourself, commonly referred to as a continuity
program.

Independent service professionals build the
strongest business when the business contains
multiple streams of income or multiple
streams of recurring income.

Here are 13 examples of how I've seen
recurring income for services offered.

Example #1: Landscaping and yard care

• I pay a monthly retainer to a local landscaper
for complete care of my yard.

• I pay a monthly retainer to a local landscaper
for complete care of my yard.
• I occasionally hire them at an extra fee to add
additional plants to the landscape.

Example #2: Housecleaning

Example #2: Housecleaning
• I pay a twice-monthly retainer to a small
company to come and completely clean my
house two times a month.

Example #3: Air conditioning/heating

• I pay a yearly fee for our AC service to come
out twice a year and check and clean the
AC/Heating system, once before the AC
season and once before the heating season.

• They check connections, knock out the dust,
and inspect both the inside and outside units.

• They check connections, knock out the dust,
and inspect both the inside and outside units.
• Upon completion, they give me a checklist of
what they did, and let me know if there were
any problems of which I should be aware.

Example #4 Accountant/bookkeeper

• A monthly retainer to enter a business
owner's income and expenses has long been a
recurring income strategy of accountants and
bookkeepers.

• A monthly retainer to enter a business
owner's income and expenses has long been a
recurring income strategy of accountants and
bookkeepers.
• Most of these businesses then turn to that
same person to do their business and
personal income taxes, as well as buying
additional consulting time regarding major
financial moves or investments.

Example #5: Blog designer

• Helps you if your blog crashes or if a
feature stops working

• Helps you if your blog crashes or if a
feature stops working
• Provides other services as necessary
(backup, plug-in maintenance) to keep
your blogsite up and running smoothly.

Example #6: Web site designer

• The primary way that web designers create
recurring income is through the sale of web
site hosting packages.

• The primary way that web designers create
recurring income is through the sale of web
site hosting packages.
• Many web designers include basic tech
support/trouble-shooting in this fee, so if you
have a problem receiving your email, for
example, you can call or email them for
assistance.

Example #7: Publicist

• Publicity experts offer packages featuring 1-2
custom press releases per month optimized
for online submission and SEO.

• Publicity experts offer packages featuring 1-2
custom press releases per month optimized
for online submission and SEO.
• Finding someone who can create a release
from a previously written article would be
great for online business owners who would
like to use these releases as part of their traffic
generation strategy.

Example #8: Writer

Example #8: Writer
• A writer who is familiar with creating articles
for traffic generation could offer a couple of
600-800 word keyword-optimized articles for
a monthly fee.

Example #9: Videographer

• Provide info for the voiceover, and images or
video to add in.

• Provide info for the voiceover, and images or
video to add in.
• Have a stock of rights-free images and video
that can use in videos if needed.

Example #10: Audio voiceover

Example #10: Audio voiceover
• Audio voiceover experts offer a retainer to
provide a professional "reading" of written
material that create repurpose in any fashion
that you like.

Example #11: Newsletter expert

• Recurring income comes from formatting and
publishing an ezine each week for a monthly
retainer.

• Recurring income comes from formatting and
publishing an ezine each week for a monthly
retainer.
• Simply give them the articles and images for
the ezine, and put it together in an HTML file
that is uploaded to your email marketing
service as well as placed on web site.

Example #12: Social networking expert

Example #12: Social networking expert
• Many virtual assistants offer a "social
networking done for you" type retainer in
which they go in to your social networking
platforms and update your status, look for
and add friends/followers, and send your
followers/friends birthday wishes.

Example #13: Tech support specialist

• I pay a monthly retainer to a group who'll
install scripts and blogs for me, update web
sites, create forms on pages, among other
things.

things.
• They offer a point system in that I purchase so
many points each month, and what I don't use
rolls over to the next month.

things.
• They offer a point system in that I purchase so
many points each month, and what I don't use
rolls over to the next month.
• I've also seen companies offer tech support
subscriptions for troubleshooting computer
issues.

Did any of these ideas spark an idea for your
business?

I'm fairly certain that there's an opportunity
for every service business to offer a
continuity service program.
What can you offer?

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13 examples of continuity income in a service based business

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