Track and measure the ROI of your Facebook marketing efforts by benchmarking changes in your Fans' brand sentiment. Avoid wasted paid impressions by targeting likely consumers of your product. Brand Satisfaction data gives you more information about your Facebook consumer than ever before possible.

1. brand SATISFACTION
USING FACEBOOK TO MEASURE & INCREASE BRAND ADVOCACY
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Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.

2. LoudDoor is a Facebook Insights
Preferred Marketing Developer.
We specialize in market research.
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.

3. Why use Facebook for research?
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.

4. brand SATISFACTION
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SEAMLESS USER EXPERIENCE
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.

5. brand SATISFACTION
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SOCIAL GRAPH UBIQUITY
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.

6. brand SATISFACTION
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KILLER MOBILE APP
India Internet Traffic by Type, Desktop vs. Mobile, 12/08 – 5/12
100%
% of Internet Traffic
80%
60%
Desktop Internet
Mobile Internet
40%
20%
0%
12/08
4/09
8/09
12/09
4/10
8/10
12/10
4/11
8/11
12/11
4/12
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.

7. brand SATISFACTION
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MINIMAL SAMPLE CORRECTION
TRADITIONAL RESEARCH TECHNIQUES
CENSUS
NORMALIZATION
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.

8. brand SATISFACTION
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FACEBOOK REFLECTS THE GENERAL POPULATION
US
FB
60%
50%
40%
30%
20%
10%
0%
15-24 years old
25-54 years old
55-64 years old
65 and older
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.

9. The Challenge
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.

10. How do you measure advocacy?
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.

11. Net Promoter Score®
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.

12. Case Study
Live Data Analysis
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.

13. brand SATISFACTION
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Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.

14. brand SATISFACTION
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Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.

15. brand SATISFACTION
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Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.

16. brand SATISFACTION
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Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.

17. brand SATISFACTION
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Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.

18. brand SATISFACTION
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Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.

19. brand SATISFACTION
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Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.

20. brand SATISFACTION
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Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.

21. brand SATISFACTION
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Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.

22. brand SATISFACTION
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Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.

23. brand SATISFACTION
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Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.

24. brand SATISFACTION
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Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.

25. brand SATISFACTION
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Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.

26. brand SATISFACTION
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Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.

27. brand SATISFACTION
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Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.

28. brand SATISFACTION
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Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.

29. brand SATISFACTION
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Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.

30. brand SATISFACTION
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Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.

31. brand SATISFACTION
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Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.

32. brand SATISFACTION
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Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.

33. brand SATISFACTION
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Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.

34. brand SATISFACTION
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Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.

35. brand SATISFACTION
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Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.

36. brand SATISFACTION
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Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.

37. Using this data to increase advocacy.
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.

38. brand SATISFACTION
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USING PRECISE LIKES & INTEREST DATA CORRELATIONS
1
2
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.

39. brand SATISFACTION
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USING PRECISE LIKES & INTEREST DATA CORRELATIONS
3
Music
Hobbies
TV Shows
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.

40. brand SATISFACTION
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Sh
TV
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st
lu
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M
lu
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M
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lu
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Cl
us
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H
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WHY CUSTOM KEYWORD CLUSTERS WORK
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.

41. brand SATISFACTION
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CLOSING THE LOOP TO MEASURE RESULTS
Execution
4
1
Content and Media
Strategy Development
3
2
Brand Satisfaction
Data Analysis
Custom Surveys
and Tracking
Net Promoter Score and NPS are registered trademarks of Fred Reichheld, Satmetrix, and Bain & Co.