20. An efficient website with DOUBLE TRAFFIC within a small time period No. of visitors in 2009: 132,678* No. of visitors in 2011: 206,988* Google Analytics Reports show that Hotel Ajanta’s website received almost double visitors traffic in a year *Source: Google Analytics
81. Display Reports for The LalitHotels.com (1st August to 10th August) Yahoo Sites/Pages Ad Unit Impressions Clicks Yahoo Sites 300x250 728x90 1,050,142 1570 Google Google Sites 300x250 728x90 2,601,000 1,595 Buzz in Town Regular Ad 300x250 728x90 95,000 110 Desi Martini Regular Ad 300x250 728x90 185,000 203 Rediff Impact Cluster 300x250 2,300,000 2,751 Facebook GEO Target - Delhi and NCR 2,500,000 2,624 Age Group - 18 to 55 Years
95. Social Media Optimization: Hotel wanted us to increase traffic, generate buzz and create brand awareness in the social media world and the blogosphere. They wanted that every aspect of the promotion should match with the brand image. With effective optimization on social media platforms, the hotel received an overwhelming response of people on platforms like Facebook and Twitter. Other achievements include 400+ fans in the initial months, thousands of mentions around the web, and hundreds of comments.
99. Online Reputation Management: Apparently, the hotel saw a drop in the online reputation due to the increasing amount of negative comments from guests. The goal was to decrease the company’s 58 percent negative commentary ratio by 20 points. We worked by monitoring, analyzing, and reacting to the online reviews and feedback for the Park Hotels and engaging in activities to generate favorable reviews and content.
100. We Wrote Management Responses in Trip Advisor on behalf of The Park Hotels Listed all Park Hotels in all Major Review Sites and then posted good reviews.
101. PPC Ad Campaign: We ran a successful PPC ad campaign for The Park Hotels
