2013-05-16 D Hegley Keynote Summit@Summit
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Slides from Keynote address at the Summit@Summit 3.0, presented by the Minnesota Association of Museums on May 15, 2013.
![Why I work in a museum
“… [a] gift to each child in the
world be a sense of wonder so
indestructible that it would
last throughout life … ”
– Rachel Carson
2](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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2013-05-16 D Hegley Keynote Summit@Summit
- 1. 2013 Summit @ Summit Douglas Hegley Director of Technology Minneapolis Institute of Arts 1
- 2. Why I work in a museum “… [a] gift to each child in the world be a sense of wonder so indestructible that it would last throughout life … ” – Rachel Carson 2
- 3. How I got the job Perhaps you have a similar story … 3
- 4. Higher Education Fine Arts Psychology Athletics Wisconsin London Houston New York Pre-law Psychosis-proneness studies Brain Wave Analysis Confused Undecided Travel NCAA Cross Country NCAA Track Europe Travel Graphic Design Goal: Olympic Trials Clinical Psychology The Metropolitan Museum of Art Today! Start Here (c. 1980) MCN – Museum Computer Network AAM Sponsor contract Professional? Networking Database Pediatric Services Infant Emotions Developmental Disabilities Applied Educ. Technology Gifted & Talented Health Psychology Digital Media Technology Services ADHD learning models Fatherhood Instructor NYSTAP NIH User Interfaces Mobile technology BFA Statistical Analysis Nope! Nope! School Psychology Grad School oops! Technology Service Provision Museums hmm Minneapolis Institute of Arts
- 5. <img alt=“Not about technology”/> 5
- 6. <img alt=“NOT the goal”/> 6
- 10. <img alt=“Fad or revolution?”/> <img alt=“There’s an app for that”/> 10
- 11. Apps Mobile Web Require Device-specific development and content creation Responsive design with HTML5 11
- 12. Apps Mobile Web Require Device-specific development and content creation Responsive design with HTML5 Work on Specific mobile devices Any browser 12
- 13. Apps Mobile Web Require Device-specific development and content creation Responsive design with HTML5 Work on Specific mobile devices Any browser Accessed Installed – can be deleted Accessed & rendered – can’t be deleted (can be ignored) 13
- 14. Apps Mobile Web Require Device-specific development and content creation Responsive design with HTML5 Work on Specific mobile devices Any browser Accessed Installed – can be deleted Accessed & rendered – can’t be deleted (can be ignored) Internet Might not need a connection Requires a connection 14
- 15. Apps Mobile Web Require Device-specific development and content creation Responsive design with HTML5 Work on Specific mobile devices Any browser Accessed Installed – can be deleted Accessed & rendered – can’t be deleted (can be ignored) Internet Might not need a connection Requires a connection Best for • Games • Use of GPS, accelerometer • Personalization • “Ownership” • Bragging rights/expectations • Content that changes often • Discovery via search • Sharing by users 15
- 16. Apps Mobile Web Require Device-specific development and content creation Responsive design with HTML5 Work on Specific mobile devices Any browser Accessed Installed – can be deleted Accessed & rendered – can’t be deleted (can be ignored) Internet Might not need a connection Requires a connection Best for • Games • Use of GPS, accelerometer • Personalization • “Ownership” • Bragging rights/expectations • Content that changes often • Discovery via Search • Sharing by users $$$ It’s gonna cost you … Less expensive More flexible – if done right 16
- 18. Content, Content, Content <img alt=“Elegant nonsense”/> 18
- 19. <img alt=“Content set free”/> 19
- 20. <img alt=“The Cloud, or just cloudy?”/> 20
- 21. <img alt=“Global Local”/> <img alt=“Is this photo posed?”/> 21
- 22. 22
- 23. Gamification: 23
- 24. Gamification: applying game methods in real-life contexts to change behavior, increase motivation, and/or enhance engagement 24
- 25. Pros Cons Sense of autonomy (choice) Immediate feedback Steps to mastery Personalized Investment and impact Success path (score over time) Playful, light-spirited Gamification 25
- 26. Pros Cons Sense of autonomy (choice) Sometimes simple rewards can kill motivation (extrinsic v. intrinsic) Immediate feedback Um … not fun! Steps to mastery “Exploitationware” (Ian Bogost) Personalized False sense of achievement - The “You’ve Been Playing for 100 Days!” badge ... Really? Investment and impact Competition – “beating” others Success path (score over time) Addictive? Isolating? Playful, light-spirited Disconnected from the “slings and arrows of outrageous fortune” (Wm. Shakespeare) Gamification 26
- 28. - ISH <img alt=“Hype Cycle”/> 28
- 29. 29
- 30. Douglas thinks you can future-proof your approach. Tell ‘im he’s dreamin’! With apologies to “The Castle” (1997) 30
- 32. 32
- 36. Mobile The Mighty Web ePubs Apps Confluence (and Turbulence) 36 You are here
- 39. <img alt=“Remember this?”/> Minority Report (2002) 39
- 40. <img alt=“It’s already here”/> 40
- 41. <img alt=“Oculus Rift”/> David Hassehoff in 3D! 41
- 42. <img alt=“The Future is Now”/> 42
- 43. Techno-magical! “Any significantly advanced technology is indistinguishable from magic” – Arthur C. Clarke 43
- 44. What’s Worrisome? • “Put some technology in there” (no strategy, no content, no plan) • Solution before definition We need an iPad app now! Um, okay, to do what, exactly? I don’t care! You’re the IT guy. Just make an app! 44
- 45. Go Forth and Network! Share, collaborate, work together 45<Douglas: Stop talking now>
Notes de l'éditeur
- You can observe the carefully-planned, linear path to my career … not!
- Tonight, I’m here to talk about technology.But, it’s NOT really about technology.
- Because THIS is really NOT the goal, is it?
- THIS is the goal: Happy Visitors!Engaged, excited, inspired, and “attached” to our organizations.
- How do we achieve that? It’s about building bridges through engagement. It’s about a shared language of interaction.Ultimately, it’s about inviting our audiences to trust that the fog will lift. Digital technology offers one possible method to accomplish this.Tonight, I will aim to pose some big questions, challenge a few assumptions, and offer some strategic insights, in an effort to inspire your conversations at the break out sessions after I’m done speaking.I’ll try to move fast, so that your beer does not get too warm!
- If it’s about people and experience, then at this point in history it’s about mobile, it’s about portability, it’s about a personalized experience.
- “There’s an app for that” Really? I couldn’t tell. How can we embrace the new without exhausting ourselves and our resources? When does it all become too much?How do you recognize the difference between a fad and a revolution, and what difference does it make?
- Let’s talk a bit about mobile apps versus the mobile web
- The point here: make an intelligent decision based on your needs, instead of starting with “we need an app”
- Old adage:”There are three things that matter in property: location, location, location.”
- Similarly, there are three things that matter in digital technology: Content, content, content.Elegant nonsense is STILL nonsense.
- Build for flexibility. Content separated from delivery platforms. Content set free.This is a bit of twist on the “information wants to be free” mantra of the internet. I’m not talking about eliminating subscription fees and pay-walls, I’m talking about best practices in content management and platform use.
- The Cloud.AGAIN, it’s about making smart decisions. Where is your expertise? Where are there smarter/better/more scalable resources?
- We have real-time connectivity, and we can make global become local instantly. What does this mean for us?
- A real and inspiring example: Macphail demonstration of piano performance at the MHTA Networking event. Child prodigy on West CoastPiano on the stage in MplsSkype and MIDI connectionsPlayer piano!
- Gamification: are we on the right track?
- Example: Game interface tested at UW seems to teach diagnosis skills, but also measures subtle racist tendencies so that they can be discussed and corrected.
- Social Media remains an exciting challenge.The opportunity to activate a network of peer influencers.The power of direct, face-to-face champions.
- As an industry, we are on the cusp of really understanding and utilizing social media tools and processes for our benefit. Stay tuned. And share your approaches.
- So let’s turn our eyes briefly to “the future” …
- Digital technology drives both incremental and disruptive changes. Hard to prepare for one, almost impossible for both. What to do?
- Surfers ride the waves!Be aware, eyes up, don’t fight it when you can instead enjoy it.
- Here is another analogy for us to consider.We are at a moment in time that exists just after you think you’ve got it all figured out. The mighty web river, flowing along powerfully.
- Tributaries join the main river.
- With each, the speed of the current increases, as does the turmoil.
- What will be the shape of this “river” tomorrow?
- Immersive experiences: MicrosoftIllumiroom
- Microsoft’s current demos use first-person shooter games to illustrate possibilities. What would this mean in a museum setting?
- Gesture-basedinterfaces and really cool gloves!
- Oculus Rift impresses Grandma!
- In many ways the “future” is already here. Google glass is only one example.Mandatory Star Trek reference inserted here.
- A few final words about expectations and fantasies.