Urban mobility analysis usually examines large cities or even regions. We take another angle and examine a university campus as a city within a city to focus on small-scale and hyperlocal characteristics. The campus mobility data exhibits a high spatial and temporal granu- larity that we use to drive analyses and visualizations towards the aim of campus analytics. We describe the abstraction approaches and visualiza- tions used towards the development of our tool and share initial results of campus analytics. Presentation given at BigDASC . Full paper available from my homepage.