Community Digital Media Seminar Sept 25 2013

Grow Your Business!
Welcome to the Seminar
September 30, 2013

Agenda…
• Changing Consumers Habits Create Opportunity
• Search & Shopping
• Social Media
• Peer Commenting, Ratings & Reviews
• Mobile
• Video
• Opportunities for Local Merchants
• 2013 Business Outlook
• New Customer Acquisition
• Customer Retention

Digital Media Strategies
For Acquiring and Retaining Customers
1. GET FOUND: Make sure your business is
visible to Consumers Actively Searching Online
for your Products & Services
3. STAY CONNECTED: Leverage Social Media
Email & Text Marketing Best Practices to Drive
More Repeat and Referral Business from
existing clients
2. FIND NEW: Leverage Precise Targeting
Capabilities to reach Consumers Most Likely to
be interested in your Products & Services
Social is Digital
Word of Mouth!

Some of the Marketing tools
we used to employ are
no longer effective

National Opt Out Site for Consumers who don’t want them delivered anymore

Google is the New Yellow Pages

We Search & Discover Online –
Shop Local & In-Store

95% of Web Traffic is generate from
Page One Results

95% of consumers never go past
the first page of their search
result. Every business needs to
know:
1. What Page are we on for
our Best Keywords?
2. Where is our Competition?
Google does a great job of
returning relevant search results.

Although some believe Google is the 2nd Best Source of Information 

Welcome to the
Mobile Revolution

A Show of Hands
➙ Who here has:
 unopened email in
inbox?
 unopened texts in
inbox?
 Used smartphone to
look for local info?
 used their smartphone
to access the internet
while shopping?

The Age of Mobile
➙ You’re in good company…
 90% of text messages are read
<3 minutes1
 94% of users look for local
information on their phone
and 90% take action as a
result2
 Mobile coupons are 10x more
likely to be opened3
Sources: May 2012, 1) Luxury Daily, 2) Google, Our Mobile Planet: United States, Understanding the Mobile Customer, 3)Mobile Commerce Daily

+60% among 18-49 year olds
+68% among HH Income $75+

Mobile Traffic to
Major Retailers
• Amazon sites – 43 million
• eBay – 22 million
• Walmart – 19 million
• Apple.com sites – 11 million
• Target – 14 million
• Best Buy sites – 10 million
• Ticketmaster – 9 million
• The Home Depot – 7 million
• Etsy.com – 6 million
• Lowe’s – 6 million

Local Consumers in “Action Mode” when
conducting Mobile Search

Estimated that 85% of Local Biz Don’t
Have Mobile Optimized Websites

“The number of calls to U.S.-based businesses will increase by 107% in the
next 17 months.” – BIA Kelsey
• Mobile is about to unleash a massive increase in call-based
advertising…which will be so vast that many established companies will
scramble
• 61% of Local Merchants rate inbound telephone calls as excellent leads.
• Call conversion from a local search on a desktop local is 7%, once the
landing page is viewed, compared with 57% from a mobile device
• U.S. Businesses will receive 70 billion calls from mobile devices by 2016.
Today the number is 20 billion. By the end of 2013 81% of all the calls
businesses receive will originate from mobile phones.
Mobile Driving Increased # of Valuable Leads

American pets
have bitten,
chewed, licked,
drooled upon (or
worse) more than 8
million devices this
past year. -SquareTrade
Everyone Loves a Good Mobile Device!

Mobile views on YouTube are now more than 1 billion views each day.
Since 2010, mobile device traffic to YouTube has more than tripled.

1. It’s now very affordable to “Broadcast” your
Infomercial or How to Video to a very large potential
audience.
2. YouTube Videos are an incredible Source of Content
that get indexed well on sites like Google (did we
mention that Google owns YouTube?)
3. Video is an incredible Source of Quality Content for
Social Media and Your Website – a great way to
communicate with current and future customers
What this means
for Local Merchants

Viral Power of Social Media
Average # of Friends by Generation

Women 55+
are fastest
growing
segment

Google + Social Network Experiencing Rapid Growth
Google+, like YouTube…great way to significantly
improve your Page Rankings!
Adding 22M
New Users
per month
400M!!

Reached 200 Million Members January 2013

Online Ratings & Reviews are Shaping
Consumer Shopping Habits

and they’re sharing those
opinions everywhere

The Zero Moment
of Truth
They have fundamentally changed the Rules of
Marketing and the way Merchants need to approach
Connecting with them to earn their business.
Clearly, The Consumer
is now in Charge!
Our friends at Google call this....

" You'd never set up an 800# for your business
with nobody to answer the Phone. The Internet is
that 800# and its been set up for you even though
you didn't ask for it! People are "calling" you with
their web searches everyday. If People search for
your product or services and you don't "answer"
that search...who do you think will?"
- Jim Lecisnki, Managing Director Google

Many Best Practices for Business
in 2013 Remain the Same…
Great Location – Make Sure you are Easy to Find
You Make Customers feel welcome and you are
easy to do business with
You have a Solid Reputation & Great Word of
Mouth from happy customers
You Stay in touch and Reward Existing Customers
to drive more repeat business
Constantly Looking for New Customers

However, the Best Tools for Business
have changed a great deal!
Great Location –
Can new customers
find you online?
Welcoming
Establishment -
does your Online
Presence Match the
Real World?
Solid Reputation -
Great Word of Mouth
What are they saying
about you online?
Are You Staying
Connected to your
Best Customers?
Acquiring New Customers –
New digital marketing options create
efficient, affordable ways to best reach your
most likely new customers!

Make Sure your
Business is easy to Find
Can Potential New Customers Locate you Online?
Strive to be Page One
& On the Map!
Today’s Consumer…
• 89% Discover New Products &
Services Online
• 95% NEVER go past the first page
their search result
• Consider Google the new yellow
pages
To be OFB in ‘13, Merchants Must:
• Get on the Map! Optimize your
Business listings to the max
• Optimize your website so search
engines know what you are about
and move you to the front of the
list

“C’mon in & Look Around!”
Does your online presence match
your real world establishment?
• 89% Discover New Products &
Services Online
• 93% of Sales still occur offline
• Uses Smart Phone to search…and
55% act within an hour
• Have a Quality Web and Mobile
Presence that is easy to navigate
• Make it easy to connect with you
OFB in 2013? Look Good on Every Screen!

Solid Reputation &
Great Word of Mouth
• 55% Share their Purchases with
friends via Social Media
• 76% Trust Ratings and Review sites
• Over 50% won’t do business with
Merchants who have less than 3 Star
Review
• Monitor their Online Reputation
• Respond appropriately to
demonstrate great customer service
• Make it easy to customers to post
reviews and Like your business

Driving Repeat & Referral Business
Stay Connected to your Best Customers
via Social, Email, Text!
• Trust Peer recommendations in social media (only 14%
trust advertisements!)
• 80% connect with favorite brands via Social
• Majority of consumers join email lists to receive
discounts
• 72% are open to receiving special offers via Text
• Grow their Fans & Followers in Social
Media
• Build email/text customer databases
• Regularly post, email and text to stay
connect and drive repeat and referral
business!

Targeting Your Best
Potential New Customers
Target Marketing Options
Zero in on the consumers already
interested in your products and services
with online display and email marketing.
Options include:
• Target by Geography to reach those
nearest your store, including Mobile
Geo Fencing.
• Target by wide variety of demographics
• Retarget consumers based on search or
who already have visited your site.
• Target consumers on Social Networks
• Targeted email puts your message in
their inbox

Grow Your Business!
Digital Strategies to Grow Your Business

Action Items: Things you can do TODAY
to improve your online presence
• Claim your local business listings
• Fully Enhance your profile page
• Get Customer Reviews
• Start/update your Blog
• Create a Video and Post on YouTube
• Consistent Social Media Posts including
Google +
• Optimize your Web & Mobile presence

Congratulations! The Number One Website in the
World wants to give everyone in this room a FREE
listing and profile page

• Claim your listings! (only 37% have)
• Add Content to your listings –
(photos, video, complete list of all
services)
• Make it easy for customers to review
your business
The Google 7 Pack – 3 Things You Need to Do
GET ON
THE MAP

Search Engine
Marketing drives 64%
of Page One Clicks for
Consumers looking
to Purchase

Get Reviews for
Better Places
Listing Ranking
Customer Referral Cards are Easy &
Inexpensive to Create

Even a small
incentive can pay
big rewards
toward future
repeat business!

Beyond the Big Three – Claim and Verify your Listings
Make sure your data is 100% correct on top search engines, social media and directory
sites…so consumers can connect with you from their desktop or on the go via their Smart
Phone or Tablet! Correct listing data is also important for improving your site SEO!

Keeping your data clean and up to date is key.
There are a lot of databases on the web!

Online Videos are a
Great Way to get
High Page Ranking

Top Ten Reasons you Need
need a Quality Web Presence
1. You only get one chance to make a Great First
Impression! Look on any size screen
2. Professional Image – level playing field
3. Be Open for Biz 24/7 – instant Customer Gratification
4. Connect with on the go Consumers
5. Sell Products
6. Promote Services
7. It’s Your Online Brochure update-able any time
8. Generate Leads
9. Stay Connected to your Best Customers with your
Blog
10. Great Recruiting Tool

Smart Phone Friendly Mobile Sites that Match
Look and Feel of Main Website

3 Ways to Grow Sales
1. Get More Customers
2. Raise Profit Per Sale
3. Increase Customer Frequency by Staying Top
of Mind.
One of these is easier than the other two.

Why Businesses Lose Customers
• 1% Die
• 3% Move Away
• 5% Form other relationships
• 9% Leave for Competitive Reasons
• 14% Due to Product Dissatisfaction
• 68% Stop buying because of feeling of
indifference – no longer “Top of Mind”

Create a Customer Loyalty & Referral Program
“What would it mean for your Business if Your Current
Customers Shopped with you one more time a month?”
“What it would mean for your Business if your Happy
Customers became your best salespeople…telling all of their
friends how much they love your products & services?
News of Your Store Via Multiple Channels Your Happy Customers

Social Media Drives More Repeat & Referral Business
Free or Nearly Things You Can Do!
• Most Important: Commit to the Content!
– Consistent, varied two way communication via multiple
channels. If you don’t have time, find someone who
does.
• Improve/Create Your Social Presence – Facebook,
Twitter & Google+, LinkedIn – they all are free!
• Use offline promotion to drive online fans
• Create Online Contests to grow your fan base
• Add Social links to all web promotions (site, email,
video, PR etc)

Great Social Content goes well beyond
Promotional Offers
Rule of Threes
1. Valuable Tips & Ideas
– Position yourself as expert
– Connect to complimentary businesses
– Success Stories
2. Establish Community
– Recognize customers
– Recognize employees
– Recognize Community Events & Your Charitable Efforts
3. Promotions and Special Offers
– Loyalty Club Offers
– Sync Offline with online

Customers for Life
Leveraging Customer Connections to Grow Revenue
Today 1 Year 3 Years
200
Connections
600
Connections
3600
Connections
100
Text Club VIP’s
75
Newsletter
Subscribers
1000
Text Club VIP’s
3000
Text Club VIP’s
300
Newsletter
Subscribers
600
Newsletter
Subscribers

Staying top of mind!
Social Text Email = Affordable Frequency!
Today 1 Year 3 Years
2400
Posts Month
7200
Posts Month
43200
Posts Month
400
Text Offers
150
Sends
4000
Text Offers
12000
Text Offers
600
Sends
1200
Sends
Total Potential
Connections = 2950 8200 54,400

Right About Now…You Might be Thinking….
Wow – that’s a lot of Stuff!
I’m already so busy Running my Business!

We Offer Turn Key Solutions for helping you
Leverage Digital Media to Grow your Business
• Choose from Variety of Value Priced Packages
• Or, we can customize a program based on your needs
• Special Value Added Launch Incentives promote your
new web presence

Essential Digital Media Strategies
For Acquiring and Retaining Customers
1. GET FOUND: Make sure your business is
visible to Consumers Actively Searching Online
for your Products & Services
3. STAY CONNECTED: Leverage Social Media
Email & Text Marketing Best Practices to Drive
More Repeat and Referral Business from
existing clients
2. FIND NEW: Leverage Precise Targeting
Capabilities to reach Consumers Most Likely to
be interested in your Products & Services
Social is Digital
Word of Mouth!

Get Found
Increase Visibility among Consumers
Actively Searching for your products & Services
PRODUCT/SERVICE WHAT IT DOES FOR YOUR BUSINESS KEY RESEARCH
Responsive Website Design
Smart Phone Friendly Mobile Site
Optimized Local Business Listings
Not Good Optimized
You only get one chance to make a Great 1st Impression!
Make sure your website reflects the quality of your real
world business…and looks good on Desktop, Tablet and
Mobile size screens. Site is optimized to be found in
search.
Love your existing site but wish it was optimized for
Mobile?
Our Smart Phone friendly sites mirror look and feel of your
existing site, with one finger click to call, maps, coupons
and links to your social Fan pages.
89% of Consumers start their search
for New Products & Services online.
93% Buy Offline and close to home
Where are you ranked?
Are you on the Map? Optimized Local Business Listing
ensure consumers can find you when searching via web or
mobile. We claim, enhance your listings on all top search,
directory and social media sites to improve your page rank.
95% of Consumers NEVER go past
page one of their search result.
What page are you on?
Your Competition?
By start of Q4 of this year, Google
predicts the majority of searches
will be conducted on mobile devices
rather than desktops.
85% of Local Merchants don’t have
a Smart Phone friendly site

Get Found
Increase Visibility among Consumers
Actively Searching for your products & Services
Search Engine Optimization
Geo Targeted Videos
Reputation Management
If you love the design of your site but wish it would rank
better in search, our SEO specialists can help. We get
“under the hood” of your site and perform variety of
optimization tactics to improve your sites Findability by
major search engines.
Pro voice talent, scripting, music and high quality images come
together to create an infomercial that tells the story of your
business using sight, sound and motion.
Videos are then optimized for search for your location and best
keywords, then distributed via a Custom YouTube channel.
• 89% Research Online
• 95% Don’t Go Past Page One
• 93% Sales Occur Offline and
within 10 miles of home!
• Where are your Competitors
Ranked?
• Videos are 4x more likely to
drive customer conversion
• YouTube is World’s second
largest search engine, owned
by #1 – Google!
We monitor leading Rating and Review sites and Social media in
real time and alert you of all positive and negative commentary,
and provide Best Practices for handling the good and bad.
Allows you to demonstrate your Excellent Customer Service and
show Consumers you truly care about their business!
• Majority of Consumers won’t
shop less than 3 Starts
• 2/3 More Likely to Buy if
Positive Reviews, Comments
• ½ Less Likely if Negative

Mobile Essentials Package
$349 set up and $229 per month
Optimized Mobile Website – site matches look/feel of your
existing site, reaching action mode consumers on the go with
smart phone friendly website
Geo Targeted Custom Video Infomercial tells story of your
business with sight, sound and emotion, optimized on YouTube,
targeted for Hi Page Rank on Google.
Local Visibility Business Listing Package
- Claim/enhance local Google ,Yahoo, Bing listings
- Premium logo listing & profile page Twin Tiers Marketplace
- Print logo directory listing in Sunday Newspaper
- Verify optimize Top 150 search, directory and social site listings
– including GPS and Siri – great for SEO.
Reputation Management – 24/7 monitoring of social , rating and
review sites to alert of you of positive/negative consumer
commentary….protecting your most valuable asset – Your
Reputation!

Custom 4-Page Optimized Website (not a template) you own it, includes
Home Page, Product, Service, About us pages, Facebook Widget, Facebook
Contest links and Text VIP Loyalty Club Sign up.
Smart Phone Friendly Website includes Mobile Coupons, Text Club and
appointment reminder tools, Photo Galleries, Products, Services pages and
links to Social Media, Photos
Custom YouTube Channel & Video Series – we create a new video once per
quarter, each optimized for Search for your top 5 keywords. Tell the story of
your business with sight, sound & emotion. Includes Video Directory on
Ludington Daily News website.
Optimized listing package: Google, Yahoo, Bing, Shoreline Marketplace
Maximize & optimize your presence on the Top 3 Search Engines used by
95% of online consumers plus premium listing, Shoreline Marketplace.
Reputation Management – 24/7 monitoring of social , rating and review sites
to alert of you of positive/negative consumer commentary….protecting your
most valuable asset – Your Reputation!
Make a Great First Impression on the Web’s #1 Sites
$799 1x Design Fee and $199 Per Month
Web Essentials

Stay Connected
Increase Customer Loyalty via Social Media,
Email Newsletters, Mobile Text Marketing
Social Media Management
Mobile Text Marketing
• We optimize your Social Media presence on Facebook,
Twitter, Google+ and manage weekly postings on all
channels to promote your Social Club specials.
• Includes monthly Facebook contests, including install of
contest app on Facebook that captures email addresses.
• Point of Purchase Collateral Included - We provide eye
catching in-store signage to entice all of your customers
to join your Club, building your customer database.
We custom design your monthly newsletter, then manage
graphics and content updating each month as well as execute
the send. As part of Loyalty program, we help you grow your
customer database.
• We help you build your text database collecting customer cell
phone numbers.
• We then manage your weekly Loyalty VIP Club messaging,
sending special offers via text. You choose day of week and
day part to drive traffic when you need it most.
• Option to include creation of Smart Phone friendly version of
your existing website, to connect with consumers on the go!
• 90% of Text Messages are
checked within 3 mins
• Don’t leave home without
it…car keys, wallet, and
phone constantly with you!
Email Newsletters
• 85% Consumers use FB Posts
for Local Merchant info
• Social Media used by 87%
Local Merchants for business
• Gets better response than
Direct Mail, with 15% open
rates and 1-2% click thrus
• Email is the preferred method
of Commercial Contact by
74% of Consumers
• 83% Report Email is first thing
they check for business

Stay Connected
• Fuels the Shop Local Movement
• Increase Customer Loyalty with Special Offers
• Stay Top of Mind with your Best Customers
• Increase Repeat Business
• Increase Referral Business as Happy Customers Share

Social Loyalty Package
$499 1x design/set up fee and $429 per Month
Create and Promote a Customer VIP Loyalty Program – Stay in touch and
reward your most loyal customers – driving more repeat business! We
manage all Channels for you hands free, including:
• Social Media: Facebook, Twitter, Google Plus
• Monthly Email Marketing Newsletter
• Text Messaging
• Complete in-store collateral, including table tents, signage, window
clings, business cards
Optimized Mobile Website – site matches look/feel of your existing site,
reaching action mode consumers on the go with smart phone friendly
website
Geo Targeted Custom Video Series -Infomercial tells story of your business
with sight, sound and emotion, optimized on YouTube, targeted for Hi Page
Rank on Google.
Optimized Local Business Listing Package & Rep Management – Optimize
Big 3 plus, Shoreline Marketplace, Top 150 and real time monitoring of your
online reputation.

Web + Social Essentials
Web, Mobile, Social, Visibility $1949 Design Fee & $429 per month
New Custom Web and Mobile Site – custom 5 Section site optimized for
Search with companion mobile site that connects with Consumers on the
Go via Smart Phone and Tablet.
Create and Promote a Customer VIP Loyalty Program – Stay in touch and
reward your most loyal customers – driving more repeat business! We
manage all Channels for you hands free, including:
• Social Media : Facebook, Twitter, Google Plus
• Monthly Email Marketing Newsletter
• Complete in-store collateral, including table tents, signage, window
clings, business cards
Geo Targeted Custom Video Infomercial tells story of your business with
sight, sound and emotion, optimized on YouTube, targeted for Hi Page Rank
on Google.
Optimized Local Business Listing Package & Rep Management – Optimize
Big 3 plus, Shoreline Marketplace, Top 150 and real time monitoring of your
online reputation.

Find New Customers
Via Precision Digital Target Marketing for Web & Mobile
Targeted Display Marketing
Social Media Marketing
Reach local consumers on premium local, regional
and national sites with a message targeted by
Demographic , Behavior, Search, Context and more
Search Retargeting
Your Online Display targets potential customers
who have been actively searching for your
products and services. Ads are served based on
Brand Names Searched and also Competitors
Searched. Ads are Geo Targeted to reach local
consumers.
• Ad Campaigns that only
target the Desktop
Consumer miss a significant
audience of Local Shoppers
Social Media Targeting – reach local consumers
based on interest via Facebook, Twitter, LinkedIn.
Target by Geography, Occupation, Demographics,
Device and more.
• Reach consumers in less
competitive page
environment than Search
• Increase Frequency of
exposure
• Great compliment to SEM
campaigns
• 85% Consumers use FB Posts
for Local Merchant info
• Social Media used by 87%
Local Merchants for business

Find New Customers
Via Precision Digital Target Marketing for Web & Mobile
Mobile GEO Fencing
Email Marketing
Mobile Geo Fencing pinpoints customers when they are
near your store and serves them ads relevant to their
location. Drive traffic to your Smart Phone friendly
mobile site, social media pages and more
Search Engine Marketing campaigns achieve one of top 3
page positions, target consumers based on Your most
relevant, most searched key words. You only pay when
someone clicks on your ad.
• 62% Consumers now own a
Smart Phone
• 50% Searches now done via
Mobile Device
• Mobile Consumers in Action
mode,
• Search Engine marketing
drives high % of clicks for
Consumers looking to make
a purchase
• Gets better response than
Direct Mail, with 15% open
rates and 1-2% click thrus
• Email is the preferred method
of Commercial Contact by
74% of Consumers
• 83% Report Email is first thing
they check for business
Search Engine Marketing
• We create a Custom Email template that features:
• Your Marketing Message
• Links to site, video, social media etc.
• We Target the Email message to double opt in list of
Consumers by:
• Zip Code radius around your store
• Demographics (Gender, HH Income, Age)
• Category of Interest

+
Reach local consumers on our site as well as premium regional and national sites with a
message targeted by Demographic , Behavior, Search, Context and more
Drill deep into Vertical Audience Categories that include:
Target Local Online Consumers
PREMIUM AUDIENCE NETWORK

Reach Consumers Near your Store
Mobile Geo Fencing pinpoints customers when they are near
your store and serves them ads relevant to their location

1
Consumer performs
a Keyword Search &
is anonymously
“cookied” for their
search term.
2
Consumer later visits their favorite
sites on the Web and is served your
ad based on their past search history
Search Retargeting Increases Efficiency
Your Online Display targets potential
customers who have been actively
searching for your products and
services. Ads are served based on
Brand Names Searched and also
Competitors Searched. Ads are Geo
Targeted to reach local consumers.
Ads appear on Brand Safe Premium
Publishers sites reaching your target
audience as the move across the
internet. Dynamic ads can include video
and link to your home page , special
offers, Product pages and more.
Best Hybrids
Reach Consumers Actively Searching
Reach Consumers ACTIVELY Searching for your Products & Services

Facebook Targeting & Re-Targeting
Target Consumers by variety of demos…or retarget those that have already been to your site

We create a Custom Email Marketing Campaign
targeted to in-box of your best potential customers.
Features include:
• Email is designed to match overall look/feel of your
existing marketing efforts.
• Email layout is re-usable to create common theme
and design for ongoing monthly campaigns
• We follow best email practices – including best
subject lines, calls to action and offering car buyers
multiple links to New, Used and Service specials.
Targeting Options:
• Geo target down to the zip code level
• Target by variety of Demos – HH Income, Gender,
Age, Ethnicity, Children in the Home etc
• B2B Targeting
• Target by purchase intent – ex: in market for car
Targeted Email Strategies
SAMPLE EMAIL

GETTING RESULTS: DEMOGRAPHIC TARGETING
• Age
• Gender
• Ethnicity
• Occupation
• Education
• Language
• Religion
• Marital Status
• Presence of Children
• Number of Children
• Income: Est. HH.
• Net Worth
• Homeowner/Renter
• Home Market Value
• Dwelling Type
• Length of Residence
• Presence of Pet
• Veteran
TARGETING THE LIST

Email Marketing Drives Results!
Over 1600 potential customers delivered
to client’s website!

Launch Incentives
Sign up within 30 days
of today’s seminar and
receive the following
Value Added Print &
Online Advertising!
• Four 2 col x 4 inch
display ads in the
newspaper!
• Tower or banner ad
on Ludington Daily
News website for
two months
Promote your new web presence in Print & Online!

Get Your Free Digital
Check Up!
No obligation 3 Point Inspection!
1. Free Visibility Report
2. Reputation Survey
3. Mobile Site Survey
Find Out What’s Being Said About You Online!
What’s Your Find-a-bility? How do you Rank vs. your Competition?
Visibility Report shows how and if consumers find you online.
What’s Your Online Reputation? Find out what consumer sentiment is about
your business…and if the buzz is good (or not!)
Ready for Mobile Consumers? How does your site look on a Smart Phone?
Is it easy to dial your number, get directions to your business?
Community Media Digital is pleased to provide the following reports to help Local
Businesses get a clear picture of how they appear to consumers searching
for them online.

Questions?
Contact Amanda Franklin
Interactive Sales Specialist
Ludington Daily News
(231) 583-1327

Not Optimized Mobile Optimized

There are hundreds of local business listings out there!
Make sure your data is 100% correct on these top search engines, social media and
directory sites…so consumers can connect with you from their desktop or on the go via
their Smart Phone or Tablet! Correct listing data is also important for improving your
site SEO and improving your online visibility!
We Optimize Your Local Business Listings

Tell the Story of Your Business using
Sight, Sound and Emotion!
• We create One 60-90 second each quarter
• Custom YouTube Channel
• Professional voice talent, scripting
• High Quality Images
• Choice of Music bed
• Optimized for 5 Best Search Key words
targeted to your local city
• Links to website, social media
Custom Video Series

Reputation Management
Real time reports let you know instantly when there has been praise or a problem, so
you can demonstrate your responsiveness and customer service
We Monitor Your Online Reputation!

• Give Value added tips and ideas that position you as expert
• Share Photos & Videos – before/after, new products etc.
• Provide Loyalty rewards only for followers
• Post Success stories, positive reviews
• Post Customer Recognition
• Share Employee and Vendor Partner Recognition
• Talk about Community Involvement and Giving Back
• Yes, sync off line marketing promotional messages but don’t over do it
Stay Connected with Social, Email, Text
Marketing &
Social Media Calendar
Distribute
Messages via
Social, Video,
Blog, Text &
Email Channels
We Manage
Your Social,
Email, Text
Marketing
HANDS FREE
to you

Find New Customers
with Precision Digital Targeting

Single Ad Buy reaches targeted
audience across smartphones, tablets,
laptops and work/home PC’s.
Reach Consumers on any Device

Sponsored Tweets
Target by:
• Geography
• Interests
• Gender
• Device
You Pay when people…
click on, Favorite, reply or
re-tweet your Promoted
Tweets.
100% Track-able to prove
your ROI

GETTING RESULTS: DEMOGRAPHIC TARGETING
• Age
• Gender
• Ethnicity
• Occupation
• Education
• Language
• Religion
• Marital Status
• Presence of Children
• Number of Children
• Income: Est. HH.
• Net Worth
• Homeowner/Renter
• Home Market Value
• Dwelling Type
• Length of Residence
• Presence of Pet
• Veteran
Targeted E-Mail Options

Stay Connected
• Stay Top of Mind with your Best Customers
• Increase Repeat Business
• Increase Referral Business as Happy Customers Share
• Fuels the Shop Local Movement
• Increase Customer Loyalty with Special Offers

Community Digital Media Seminar Sept 25 2013

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Community Digital Media Seminar Sept 25 2013

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