HCP Portals aren't a new idea in pharma, but things are changing to create new paths to more successful outcomes.

2. David Henderson
Director
Veeva partner since 2007

3. Portals…Yeah, You’ve Done ‘Em
It Hasn’t
Always
Been
Pretty

4. What Didn’t Work
Content Based
vs.
Self-Service/
Transactional

5. What’s Changed?
Shifting
Prescriber
Demographics

6. What’s Changed?
Consumer Web
Is Driving
Expectations

7. What’s Changed
Study: Physicians Want
Access to Pharma
Product Info on Mobile
Devices
…there is significant
physician demand for
access to prescription
drug information and
online promotion
programs via mobile
devices.*
*ePharma Physician® v11.0 Study by Manhatten
Research

8. What’s Changed?
2013 Priorities
Multichannel
Cost Reduction
Source:
Life
in
the
New
Normal:
The
Customer
Engagement
Revolu;on
:
Accenture
Strategic
Priori;es
among
execu;ves
in
2013:
Cost
Reduc;on
(83%)
Mastering
Mul;channel
Marke;ng
(70%)
Improving
Digital
Effec;veness
(60%)
Increase
use
of
analy;cs
to
target
spend
and
drive
improved
ROI
(87%)
Increase
digital
and
mul;channel
interac;ons
(83%)
Top
ways
to
achieve
cost
reduc;on
objec;ves
in
2013:

9. What’s Changed?
Drug Makers Try Cures for
Physician ‘Cold Shoulders'
61% of oncologists placed
moderate-to-severe restrictions on
visits from pharmaceutical sales
reps…
By comparison, about 47% of
cardiologists and only 38 % of
primary care physicians restrict rep
access to the same degree.*
Source: AccessMonitor™ 2012, ZS Associates

10. What’s Changed?

11. What do customers want from a portal?
Self-Service
Task Oriented
Personalized
Mobile

12. eSampling
Whitespace
Mature Products
Rep Fulfilled
Inside Sales

13. eSampling – Success Factors
Real-Time Validation
Eligibility Engine
Mobile Support
eSignature
Unified Activity View

14. Med Affairs
Medical Inquiries

15. Med Affairs
Medical Inquiries
Maintain History

16. Med Affairs
Medical Inquiries
Maintain History
Real Time Chat/
Video Conferencing

17. Med Affairs
Let Customers Use
The Familiar in New
Ways

18. Investigator Initiated Trials
Proposal Submission
Immediate feedback on
sponsor updates
Electronic signature
Collaboration
Visible, archived
conversations
Reconciliation
Centralized Approval
Process
ETMF (Vault) Integration

19. eDetailing
97% of physicians
felt the e-detail was
superior to paper-
based details for
explaining complex
issues
…strategies that are
better suited to low-
or medium-level
prescribers

20. Destinations for approved email content
Veeva Approved
Email is Here!
Where Will
Customers
Come?

21. Events
Invitations
Travel
Speakers
– Contract
Management
– Presentation
Resources
– Expense Reporting

22. Patient Support Portals
Physicians
– Registration
– PA support
– Adherence
Monitoring
– ePrescriptions
Patients
– Specialty Pharma
Orders
– Financial Assistance
Programs

23. Community
Patient Engagement
“New Era of
Partnering with
Patients for Better
Health - A HIMSS
Virtual Briefing”

24. How do we get started?

25. Questions?