Smartsearch Marketing Overview

•

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dhursh

Business Career

SMARTSEARCH marketing

COMPANY OVERVIEW
F E B R U A RY 2 0 0 8

1
1

Company Facts

Founded in 1999.

Headquartered in Boulder, CO.

Mid-sized agency, focusing
exclusively on search marketing
solutions.

SmartSearch Marketing
Specializing in serving B2B clients
and companies with complex sales
Headquarters:
cycles.
4450 Arapahoe Ave #100
Boulder, CO 80303
US & international search solutions.
1-866-644-3134

www.SmartSearchMarketing.com

© 2008, SmartSearch Marketing, All Rights Reserved 2
2/14/2008

Methodology

Search Lifecycle Management™

A comprehensive methodology, integrating pre-click and post-click
solutions for maximum results across the entire customer buying process.

© 2008, SmartSearch Marketing, All Rights Reserved 3
2/14/2008

Services

ADVERTISING CONVERSION

OPTIMIZING METRICS

© 2008, SmartSearch Marketing, All Rights Reserved 4
2/14/2008

Reasons Companies Hire Us

A uniquely successful and proven methodology.
1.

Integrated pre-click and post-click services.
2.

End-to-end accountability for measurable results.
3.

Development of custom solutions, in the US and globally.
4.

Proven track record managing large, complex search programs.
5.

Specialization in B2B search solutions.
6.

Deep skills and industry experience.
7.

Respected thought leadership.
8.

High-touch, personal customer service.
9.

Open program visibility and access.
10.

© 2008, SmartSearch Marketing, All Rights Reserved 5
2/14/2008

Industry Recognition

SmartSearch is recognized by Forrester, B2B Magazine, and Business.com
as a recommended Search Marketing Agency.

“The B2B sale is complex, meaning several things: the product/service is more expensive, the sales cycle
is typically longer, more than one person is involved in the decision, and the sale normally does not
take place online. Given this, the primary online action is lead generation.”

- Dale Hursh, SmartSearch Marketing

© 2008, SmartSearch Marketing, All Rights Reserved 6
2/14/2008

Thought Leadership

US and International speaking engagements
Search Engine Strategies
•
Ad:Tech
•
DMB
•
ACCM Conference
•

Authoring of articles & columns
ClickZ
•
DM News
•
Search Engine Land
•

Training & Facilitation
SEMPO Search Engine Marketing Course
•
Basics of Search Engine Marketing Workshop
•

© 2008, SmartSearch Marketing, All Rights Reserved 7
2/14/2008

Sampling of Clients

© 2008, SmartSearch Marketing, All Rights Reserved 8
2/14/2008

Contact Us

Dale Hursh
SmartSearch Marketing, CEO

Dale@SmartSearchMarketing.com

Ph) 866-644-3134 x 701
Fax) 303-449-3932

© 2008, SmartSearch Marketing, All Rights Reserved 9
2/14/2008

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Smartsearch Marketing Overview

1. SMARTSEARCH marketing COMPANY OVERVIEW F E B R U A RY 2 0 0 8 1 1

2. Company Facts Founded in 1999. Headquartered in Boulder, CO. Mid-sized agency, focusing exclusively on search marketing solutions. SmartSearch Marketing Specializing in serving B2B clients and companies with complex sales Headquarters: cycles. 4450 Arapahoe Ave #100 Boulder, CO 80303 US & international search solutions. 1-866-644-3134 www.SmartSearchMarketing.com © 2008, SmartSearch Marketing, All Rights Reserved 2 2/14/2008

3. Methodology Search Lifecycle Management™ A comprehensive methodology, integrating pre-click and post-click solutions for maximum results across the entire customer buying process. © 2008, SmartSearch Marketing, All Rights Reserved 3 2/14/2008

5. Reasons Companies Hire Us A uniquely successful and proven methodology. 1. Integrated pre-click and post-click services. 2. End-to-end accountability for measurable results. 3. Development of custom solutions, in the US and globally. 4. Proven track record managing large, complex search programs. 5. Specialization in B2B search solutions. 6. Deep skills and industry experience. 7. Respected thought leadership. 8. High-touch, personal customer service. 9. Open program visibility and access. 10. © 2008, SmartSearch Marketing, All Rights Reserved 5 2/14/2008

6. Industry Recognition SmartSearch is recognized by Forrester, B2B Magazine, and Business.com as a recommended Search Marketing Agency. “The B2B sale is complex, meaning several things: the product/service is more expensive, the sales cycle is typically longer, more than one person is involved in the decision, and the sale normally does not take place online. Given this, the primary online action is lead generation.” - Dale Hursh, SmartSearch Marketing © 2008, SmartSearch Marketing, All Rights Reserved 6 2/14/2008

7. Thought Leadership US and International speaking engagements Search Engine Strategies • Ad:Tech • DMB • ACCM Conference • Authoring of articles & columns ClickZ • DM News • Search Engine Land • Training & Facilitation SEMPO Search Engine Marketing Course • Basics of Search Engine Marketing Workshop • © 2008, SmartSearch Marketing, All Rights Reserved 7 2/14/2008

Smartsearch Marketing Overview

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