A presentation I did for a business development community on emarketing strategy for small businesses

1. Small Business e-marketing
Presented by Dale Hurwitz

2. Overview and importance
Overview Importance
• Internet is a powerful resource • Getting your business known
• Source of information
• Accessible to most •Building brand awareness
• Business tool • Professionalism
• Means of communication • Availability of your brand
• Facets of e-marketing • Resource for your customers
• Email
• Website • Generating business leads
• Paid Search
• Web 2.0
•Traditional marketing vs. E-marketing

3. Using email as a marketing tool
Email branding
• How many emails do you send daily?
• Strategic use of email branding
• Professional business image
• Different providers
• Other benefits
• Branded anywhere
• No changing settings

4. Using email as a marketing tool
Bulk mailing
• Communicate with customers multiple customers easily
• Types of bulk mails
• Integration with website
• What is required?
• Spam?

5. Websites
• Ways to approach your website
• Basic – Template driven = cheap?
• Advanced – fully bespoke = expensive?
• Understand who your customers are and what they would
want to get out of your website!
• Content is everything
• Research industry and competitors
• A good website is an asset to any business. It appreciates in
value

6. Paid marketing solutions
• Search engine optimisation
• Google Adwords
• Banner advertising
• Industry portals
• Business directories

7. Web 2.0
• Social networking
• Blogging
• Forum Involvement
• Wolftime

8. Creating an effective strategy for your business
• Understand your business, your customer and what you want
to achieve
• How to budget for an effective strategy?
• Quality is everything
• A website alone will not change your business
• Use multiple channels
• Seek advice from professionals

9. Q&A