Media Management 2009 Group 4 Assignment (KTH&SSE)

1. Cola wars Coca & Pepsi Group 4 Zhang Yuanyuan : 70381@student.hhs.se Zhong Wei :70382@student.hhs.se Chi Mingli :70365@student.hhs.se Guo Xing :70368@student.hhs.se

4. The Concentrate business the industry incumbent/rivals The soft drink producers P ower of suppliers Low P ower of buyer s High （低） Barriers of entry High Threats of substitutes High( 中，在升 )

11. The Bottler business P ower of suppliers Low 高 the industry incumbent/rivals The soft drink producers Barriers of entry Low 高 P ower of buyer s High Threats of substitutes High 低