Media Management 2009 Group 4 Assignment (KTH&SSE)

1. The Future of Competition Media Management Course Group 4 Zhang Yuanyuan : 70381@student.hhs.se Zhong Wei : 70382@student.hhs.se Chi Mingli : 70365@student.hhs.se Guo Xing : 70368@student.hhs.se

4. Key Points

11. E-Commerce E-Commerce is to help distinguish between product value-added and process value-added. high low Product value added low high Process value added Relationship between product and process value The firm with the most value to offer will likely be able to negotiate a higher price than the lowest bidder who provides less value. The greater the impact of the seller’s product values upon the buyer’s product the greater the seller’s ability to extract a premium price. Relationship Bid Deep relationship Negotiated Bid

12. Example

13. Computer Weekly Introduction <Computer Weekly> was established in 1992, and today is the No. 1 sale IT newspaper in China. The statistics in 2007 showed that its market share was 71.55% and the coverage rate was 74.09%. Its official website Shudoo provide s varieties of information, resources, and IT services, which make it become a one-stop portal website. Official website: http://www. shudoo.com

14. Analysis Official website: http://www. shudoo.com Computer Weekly Value-creating networks and e-commerce In 2004, Computer Weekly established co-partnership company with Tom Group which has extensive business and rich management and marketing experience. They began to search for new market resources including network resources, human resources and capital resources. Computer Weekly soon expanded its brand influence overseas. At the same time, the co-partnership company developed new areas such as data analysis and consultant, which provided clients complete service about market information. In 2008, Computer Weekly created cooperation with SNDA Group, which is the leading online game company in China, and entered the game industry. Nowadays, the traditional print media are facing fierce competition. The e-commerce becomes a new way out to gain profits in this competitive industry.

16. Thank you! Group 4 2009.01.26