2. Guideline
1. Design and Creativity. Why are they important?
1.1. Creativity. Having the right attitude
1.2. Design and fields of action.
1.3. Design Thinking
2. Who is your audience?
2.1. Why do people volunteer?
2.2. Your needs or their needs?
2.3. Defining persona
3. Develop a clear message
3.1. Engage. The power and challenges of social media.
3.2. What? When? Where? How? Scenario/Experience mapping
3.3. Acknowledge and always say “Thank you”
10. We need to question
our assumptions and
challenge our paradigms
in order to be ready to
provide solution for this
new reality.
It doesn't mean we all
need turn into artists,
but having the right
mindset and openness
to explore can lead to
better and more
appropriate results
15. “Design goes beyond invention. Design is about the things we
make, the places we shape, the illustrations we compose, the
human interfaces we configure, and the processes and events we
organise. It is material, visual, as well as a way of thinking.”
Singapore Design Council
“To design is to devise courses of action aimed at changing existing
situations into preferred ones.”
Herbert Simon. Nobel laureate
16. “Design for me goes beyond form, function, style and the
product itself. It encompasses people’s emotions,
experiences and values. It is a way of thinking, seeing and
behaving meaningfully in different situations and contexts.
I believe that designers need to be aware of
environmental and social issues, while at the same time,
be able to understand and integrate business
requirements and goals.” Diana Albarrán González
22. What can design do for you? (Non-profit, social enterprise...)
23. “Design thinking is the next strategic lever for social enterprises, non-
profits and schools to design products and services that truly speak to
the needs of the customers, rather than just fulfill assumed needs.”
Jared Tham, Lien Centre for Social Innovation
28. “Though designing as a craft requires years of dedicated education and
talent to master, design thinking, as a problem solving approach, does
not.”
Dr. Jeanne M. Liedkta, Design Thinking expert.
Based on what Dr. Liedkta said, who else better than a designer with
years of dedicated education to train and lead Design Thinking.
33. Why do people volunteer?
Affected or believe in the cause
Boost their CV
Learn and share new skills
Connect to their community
Their friends are doing it
Meet new people
Have fun
Purpose-driven people
http://www.jamesjoyce.co.uk/product/100
34. Research
Ask from your existing volunteers
database or in social networks…
What motivates volunteers?
What is preventing you for
volunteering?
What has lead you to volunteer in
the past?
Would you be more likely to
volunteer if you get accredited
training?http://givinglife.canadahelps.org/en/blog/giving-strategy/volunteer-quiz-measure-your-v-q-and-find-
the-best-opportunity-for-you/
36. Yours need to match theirs
Exploration
Fulfillment
Creativity
Learning
Connection
Belonging
Community
Growth
Challenge
Discovery
Contribution
Inspiration
To matter
Stimulation
Meaning
Awareness Tony Robbins
40. Persona An archetype, model of a
person, your ideal example.
More than demographic
information.
The most important are
psychological traits. Behaviours,
beliefs, values, motivations,
intentions.
http://www.triciatjia.com/2011/07/21/hestia-b2b-customer-persona-poster-design/
48. But need to be active in these platforms
Share about volunteer stories, opportunities and articles
Time to share with the network and build relationships: pass on useful
information, responds to calls for help, comment on other posts
“For every marketing withdrawal, you want to make 20 relational
deposits.” Jamie Thomas, CEO Red Foundation.
Opportunity to create dialogue
49. An example:
Before committing to volunteering,
your potential volunteer might...
I. Watch your YouTube video
II. Like your Facebook page
III. Find an online volunteer posting
IV. Subscribe to your newsletter
V. Email you for information
VI. Fill out an online application
53. Description of a person’s
interaction with a system
Basic components: context,
challenge, theoretical
framework, events and actions,
results and reflections
Imagined future
http://knockingwolf.wordpress.com/2012/05/23/using-persona-and-
scenarios-in-industrial-design/
54. Documents the customer
experience through their
perspective
Help to understand how
customers are interacting with
you
Helps you identify areas for
improvement
Experience Mapping (customer, journey, user experience)
http://experiencematters.wordpress.com/2009/03/03/legos-building-block-for-good-
experiences/
56. Time plays an important role
Represent your customer/user perspective
Use research
Focus on emotions
Represent touch points
Include time
57. Acknowledge and say “Thank you”
http://www.caves.org/commission/hq/hq_volunteer.shtml
58. Speaking of saying thanks…
Pedro Aguirre All the people that helped to make this
MAD school happen!
James Lim
Michael Loh
MOVE
Mary-Ann Khoo
NVPC
Hui Ying Koo
Brendan Leheny
Warren Baumgart