Today, constant innovation defines our marketplace. Businesses must respond to customer expectations for better digital experiences. How do leading organisations launch successful new products and respond rapidly to external change? How do they move beyond the simple need to innovate to actively practising innovation every day? Innovation is such a big word that people over complicate it. They put too much emphasis on producing something innovative and become attached to their ideas and outputs. Instead the opposite is required. To be innovative you need to responsive and adaptable. You need to be willing to try an idea, assess, adjust and continue moving forward. These concepts of learning by doing, failing fast, adapting to change are all core principles behind Agile practices. They are the reason why iterative development exists – and the reason it can be so effective. Agile software development has moved from niche to mainstream, but still provides challenges for design and innovation. We will show you how proven Agile principles and techniques can enable product innovation. Using lean thinking, fast-feedback cycles, and by taking lots of small bets we will show how to consistently speed new ideas into the market. Join us for some stories from the trenches of Agile product delivery. Hear about the failures and successes of brave organisations that have dared to do things differently. You’ll see practical principles and techniques you could be using today. Ben Melbourne & Diana Adorno

1. AGILE-ENABLED
PRODUCT INNOVATION
Diana Adorno & Ben Melbourne
March 13, 2015
A g i l e U X C o n f e r e n c e

2. 43
DISRUPTION
Image source: http://floridapolitics.s3.amazonaws.com/wp-content/uploads/2015/02/09061713/disruption.jpg

3. 43
Uber has taken 10% of
the Australian Taxi
market in 2 years.
getpocketbook.com/blog/the-rise-and-rise-of-uber-in-australia/
DISRUPTION
Image source: http://www.seetherealsydney.com/taxi/

4. 4
PRODUCT
INNOVATION
source: http://pixshark.com/broken-light-bulb.htm

5. Image source: www.emeraldinteriordesign.ie/blog/the-colour-of-love/hug-salt-pepper-shakers-alberto-mantilla1
INNOVATION
+
AGILE

6. 6
Turning ideas into
successful products that
customers will pay for.
PRODUCT
INNOVATION

7. 7
Image source: www.moderndesign.org/2010/08/extra-large-bulb-light.html

8. NETWORKS OF IDEAS
Image source: https://asianpeach.wordpress.com/tag/light-bulbs/

9. 9
I have not failed.
I've just found
10,000 ways that
won't work.
.
Thomas A. Edison
Image source: http://imgkid.com/thomas-edison-old-light-bulb.shtml

10. AGILE
Image source: http://martinfowler.com/articles/itsNotJustStandingUp.html - Karthik Chandrasekarial (ThoughtWorks Pune Office)

11. AGILE PRINCIPLES
11
Data driven
Iterative
Adaptive
Cross functional
Embrace learning
Vision led

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BECOME THE
DISRUPTOR
Image source: http://floridapolitics.s3.amazonaws.com/wp-content/uploads/2015/02/09061713/disruption.jpg

13. HOW DO WE GET
THERE?
13
Image source: ThoughtWorks

14. WITH EVERYONE
14

15. DEFINE
DIFFERENT PERSPECTIVES
27
Customer
(desirability)
Technology
(feasibility)Business
(viability)
Product
Innovation

16. 16
16
DISCOVER BUILD

17. Innovation Lab.
www.thoughtworks.com/clients/woolworths

18. 18
UNDERSTAND THE
PROBLEM

19. USE RICH
DISCOVERY
TECHNIQUES
19
Image source: Diana Adorno

20. IDENTIFY THE FIRST
PROBLEMS TO
SOLVE
20

21. CHOOSE WHERE TO FOCUS FIRST
21
Image source: Diana Adorno

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SET UP CLOSE TO
CUSTOMERS

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PROTOTYPE & TEST

24. COLLECT INSIGHTS & LEARN
24

25. GENERATE MORE IDEAS
25

26. 26
TEST AGAIN

27. Life is too short to
build something that
nobody wants.
.Ash Muayra
Author Running Lean
43

28. 28
CREATE A STARTING
VISION

29. 29
GENERATE
LOTS OF IDEAS

30. COLLABORATIVE
DESIGN
DIVERGE & CONVERGE

31. DIVERGE & CONVERGE CONTINUALLY

32. 32

33. COLLABORATIVE
DESIGN

34. Analyst
Marketing
Designer
Product
Call centre
Developer
Director
INNOVATION IS A
TEAM SPORT

35. VALIDATE YOUR IDEAS

36. WHICH IDEAS DO YOU TEST?

37. Appearance & interaction
Product structure
Product pricing
Cost & revenue structure
Customer value proposition
Business model
WHAT TO TEST

38. COMPARE THE VALUE VS. RISK
38
Profitability
Customer need
4
1
3
2
Technical Feasibility
Market fit
High Low
Value
Risk/uncertainty

40. Usability testing
is the killing field of
cherished notions.
DAVID ORR
http://uxmag.com/articles/user-experience-for-developers
43

41. TEST YOUR IDEAS
… AT SPEED
41

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TEST YOUR IDEAS
… IN CODE

43. TEST YOUR IDEAS
… BY RELEASING THEM

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BE RUTHLESS
ABOUT SCOPE

45. 45
XXXX XXXX

46. TAKE LOTS OF SMALL BETS
46

47. 47
www.thoughtworks.com/clients/curtin-university

48. 48
www.fireballsinthesky.com.au/

49. 49
www.fireballsinthesky.com.au/

50. 50
www.fireballsinthesky.com.au/

51. 51
Image source: David Colls

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54. 54

55. 55
BUILD
MEASURE
LEARN
PREPARE TO LEARN

56. Ideas are cheap,
action is gold.
GREGG GIRLING
Culture Hacker at ThoughtWorks
43

57. THANK YOU
Diana Adorno
Ben Melbourne