Nestle lc1 presentation

Managing Internal Growth and Nestle: The Story of LC 1 Presented by: Diana Lim

The Company ,[object Object],[object Object],[object Object],[object Object]

Business Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]

Internal Growth Drivers ,[object Object],[object Object],[object Object],[object Object],[object Object]

The Story of LC 1 ,[object Object],[object Object],[object Object]

The Story of LC 1 ,[object Object],[object Object],[object Object],[object Object]

Launch of LC 1 in France ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Failure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Launch of LC 1 in Germany ,[object Object],[object Object],[object Object],[object Object],[object Object]

SWOT Analysis Strengths Weakness Strong R&D Team/ food science Late entry into market Low cost operator Positioned as too scientific Opportunities Threats Health consciousness Mature markets Introduce more health-based products in Germany Intense competition

Reflecting on the Success of LC 1 ,[object Object],[object Object],[object Object],[object Object],[object Object]

Nestle’s campaign for LC 1 ,[object Object],[object Object],[object Object],[object Object]

TV Spot ,[object Object],He has his spikes

TV Spot That’s the reason why I help my body with health food

TV Spot With this special milk ferment

TV Spot It’s good for my body’s defenses

TV Spot This is quite to my taste

TV Spot Nestle LC 1 for daily consumption with health plus

Print Media ,[object Object],[object Object],[object Object]

Nestle lc1 presentation

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Nestle lc1 presentation