What are you going to do with all that great data you just collected from your user research interviews? Synthesizing all that data - if you don’t have a method, can take forever - but you’re a startup, so you need to make sense of that data within hours not weeks. In this workshop, we’ll actually tackle a real problem, interview each other, take notes and then use that data to learn actual synthesis techniques that you can use no matter what your subject matter is.

1. Analyzing User
Research Interviews
Diane Loviglio
@dianeloviglio
General Assembly
January 19, 2013

2. Architecture & Anthropology
Startup Founder
UX Researcher
Startup Advisor

3. Gaining empathy for ...

4. What We’ll Be Doing Today
Conducting an Interview
Analyzing Techniques
- Affinity Diagram
- Grids
- Spectrums
- 2x2s
Viewing the Final Report

6. Conduct the Interview
and Take Notes

7. Making Post-it Notes
One idea per post-it!
pic of post it notes in
groups

8. Practice Making
a Post-it Note

9. Prepping Your Space

10. Participant Boards Post photos and
artifacts around the
room.

11. Grids
Seeing the data all at
once.

12. Affinity Diagram
Group like with like.
Re-sort and rename.
pic of post it notes in
groups

13. Spectrums & 2x2s
Comparing one axis
with another.
pic of post it notes in
groups

14. Now It’s Our Turn

16. Analyzing User
Research Interviews
@dianeloviglio
diane.loviglio@gmail.com