Agenda for Google Analytics training - GA Driven Dashboards and sample reports include: Goals & E-Commerce, Campaign Measurement, Visitor Navigation, In-Page analytics, Internal Site Search, Intelligence Reports, Alerts, Pivoting, Advanced Segmentation

1. Google Analytics Agency Training Agenda
Intros
Google Analytics
– The Need for GA
– GA 2012 Updates and Feature Releases
– How GA Tracks Data
– Sample GA Data and Reports
– 10 Ways to Measure ROI with GA Data incl. Mobile, QR Codes, Social Interactions,
Off Line Ads, Purchase Flows for ecommerce, Multi-Channel Marketing Reports (on
and off line overlaps), CRM Integrations, Real-Time Responses, Web Speed
GA-Driven Exec Dashboards
Sample Reports
– EX: Goals & E-Commerce, Campaign Measurement, Visitor Navigation, In-Page
analytics, Internal Site Search, Intelligence Reports, Alerts, Pivoting, Advanced
Segmentation
Top GA Recommendations
Resources
Q&A