Dicole training and workshops about social media are targeted to public sector institutions and international businesses world wide.

1. Training & Workshops
Instead of a megaphone
now it is time to listen and
have a conversation

2. IS YOUR ORGANIZATION READY
TO USE AND BENEFIT FROM SOCIAL MEDIA?

3. Social media is so much more than
just Facebook and Twitter.
IBM, Ikea, Starbucks, Dell, Nokia, Ford,
Obama and many others have successfully
benefited from the use of social media in their
operations. When well implemented, social
media is not just a detached marketing tool,
but an integral part of all business activities.
Improve your return of investment in digital
Affects Various Organizational Levels
working environments and online
‣ Management.
communities. Improve leadership and ‣ Communications, marketing and sales.
customer service. Empower your employees ‣ R&D and customer service.
to achieve more together. ‣ IT and HR.
Potential Areas of Application
• Acquire more customers and serve them
‣ Customer communities and partner networks.
better based on more advanced metrics. ‣ Developing customer service.
‣ Increasing transparency.
• Collect better ideas and take them into ‣ Improving internal & external communication.
action as concrete products. ‣ Developing teams and their practices.
‣ Networking and recruitment.
• Inspire your staff to increase efficiency with ‣ Product ideas and innovation processes.
digital tools and online collaboration. ‣ Organizational learning and education.
‣ New marketing concepts and approaches.
‣ Leadership in digital environments.

4. Go deeper and get ahead with
the best experts on the field.

5. TEEMU ARINA
LECTURES Social media in work,
management and learning.
Net generation.
Make your event a success by having one of
our leading Finnish speakers at your event. SAM INKINEN
Creativity and innovation
Our professionals have at least 10 years of processes. Futures studies.
international experience on grasping the
opportunities of social media in organizations. ESKO KILPI
Interactive value creation.
Our diverse backgrounds will guarantee a spot on Management in digital working
environments.
approach for every market, audience and event.
Our customers include some of the largest JUHANI VÄKIPARTA
Social media and social
enterprises, leading growth companies, public change. International markets.
institutions, research centers and universities.
TOMMI RISSANEN
Digital ecosystems and new
OUR SERVICE INCLUDES media technologies.
• Speeches and panel discussions.
• A session lasting up to 2 hours. HARRI LAKKALA
• Material and possible recordings. Social media in the enterprise.
• Also online webinars and presentations.

6. SOCIAL MEDIA 101 TRAINING
Social Media in General Our training session will focus on going
‣ Phenomenon, statistics and key terms.
‣ Impact on organizations and society. through social media principles in an
‣ History and future outlook. understandable, visual and engaging way.
Social Media Services Theory and practical examples support
‣ General and market specific tools and services. each other. The session will provide its
‣ Case stories and best practices.
participants with a wide overview and
Social Media Monitoring and Metrics
‣ Identifying keywords and target groups. basic starting points for using
‣ Social media monitoring tools and practices. social media in their practice.
‣ Metrics and competitive intelligence.
Building a Social Media Architecture
‣ Search engines and search engine optimization. OPTIONS
‣ Connecting services together.
• Half day – Basic overview.
Social Media Governance • 1 day – More case stories and
‣ Strategies and tactics. more time for discussion.
‣ Leadership in digital environments. • 2 days – Deeper, wider and more
‣ Staff roles, resources and guidelines. even more interaction.
‣ Best practices on participating on online
discussions. • Sessions include material.
‣ Copyright, security and privacy issues.
Risk management.

7. Workshops as seeds for success.

8. SOCIAL MEDIA IDEASHOP
The idea generation workshop aims to Opportunities will open from the personal,
crystallize future opportunities based on organizational and customer centric points
current business requirements. Quickly of view. Values, principles, practices, tools
generate ideas about the real value of social and channels will be discussed.
media in your own organization. Our energetic, idea rich and result oriented
The session creates foundations for practical session will last for half a day. We will
implementations, guidelines and strategic utilize various interesting participative
thinking. Participation will motivate methods for group interaction. After the
ownership and help to identify bottlenecks. session you will receive a visual summary
report and suggestions for next steps.
OUR SERVICE INCLUDES
• Two facilitators.
• Half a day workshop.
• Report and material.

9. CLOUD COMPANY STRATEGY WORKSHOP
You don’t need a social media strategy. Due to digitalization the business
What you need is a strategy that environment becomes more and more
enables the implementation of digitally real-time. The central principle of work
distributed practices in your business. becomes creative work that we do in
In the digital era, the communication interaction. Organizational tools and
practices of many organizations are based processes need to be improved to match
on old paradigms of communication. As the requirements of digital environments.
an example, most meetings have more or In the workshop we will discuss and
less the wrong people present. The most create the first draft for a successful
practical way to increase efficiency is to communication strategy.
improve your communication practices.
OUR SERVICE INCLUDES
• Interview and background research.
• Half a day workshop.
• Two facilitators.
• Report and material.

10. Workshop facilitators.

11. TEEMU ARINA is focused on management,
work and learning in social media. He is an
internationally known public speaker, consultant,
writer and CEO of Dicole Ltd. Arina has practiced
technology entrepreneurship for over 10 years and
has worked as an advisor on many international
projects involving social media. In the last few
years he has delivered hundreds of presentations
at recognized conferences, summits and
universities in Belgium, USA, UK, Netherlands,
Germany, Finland, Russia and Italy.
ICS:
DS A ND TOP
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Blog: http://tarina.blogging.fi
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Open innovati
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Social m ion
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12. ESKO KILPI focuses on the challenges of
knowledge work and digital work environments.
As an internationally known executive adviser
Kilpi has delivered numerous keynote
presentations at management conferences
globally, authored many books and participated
in leading academic research. As an international
consultant he advises both public sector
organizations and leading global multinational
companies in Nordic countries, Europe,
Middle-East, Far-East and USA.
ICS:
ND TOP ork
KEYW ORDS A Know ledge w
crea tion
iv e value nts
Interact en vironme
Blog: http://eskokilpi.blogging.fi dig ital work
Manag ement in
se
Twitter: http://www.twitter.com/eskokilpi the enterpri
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ion
Soc
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Commu

13. SAM INKINEN is a well-known Finnish media
scholar, lecturer, futurist, writer, journalist and
consultant who has traveled to over 100 countries.
Sam Inkinen has written, edited or co-edited
dozens of books and articles regarding media,
technology and culture. He lectures regularly in
various European universities and acts as an
advisor for several R&D projects regarding content
services, social media, experience economy,
creative processes and innovation.
P ICS:
RDS AND TO tu re
KEYWO rt, desi gn & cul
A
Website: http://www.inkinen.org sses
Cre ati ve proce dies
Fu tures stu
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Service net work so
con omy and
Expe rience e

14. Dicole Ltd. – Contact Us for Details.
Fredrikinkatu 61 A, 8th floor +358 9 2316 4424
Po.box 955 sales@dicole.com
FI-00101 Helsinki, Finland www.dicole.com
dicole
Working digital communities and strategies