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PERSONAL	
  BRANDING	
  
       Leonita	
  Julian	
  
       @leonisecret	
  
Personal Branding
Personal Branding
Personal Branding
Personal Branding
Personal Branding
Personal Branding
Personal Branding
Personal Branding
Personal	
  Brand	
  
      is	
  about	
  	
  
percep>on	
  and	
  hope	
  
Key	
  Personal	
  branding	
  Principle	
  
1	
  
Know	
  Your	
  Self	
  
Find	
  your	
  strength	
  and	
  passion!	
  
                               	
  
	
  There	
  is	
  no	
  other	
  person	
  exactly	
  like	
  
                             YOU	
  
     and	
  therefore	
  there	
  can	
  be	
  no	
  any	
  
              other	
  brand	
  quite	
  like	
  	
  
                          Brand	
  YOU	
  
2	
  
Know	
  Your	
  Market	
  
To	
  be	
  victorious	
  you	
  have	
  	
  
to	
  first	
  know	
  yourself	
  (your	
  brand)	
  	
  
                     and	
  then	
  	
  
know	
  the	
  enemy	
  (the	
  compe>>on)	
  
                          	
  
         Sun	
  Tzu	
  “The	
  Art	
  Of	
  War”	
  
Be	
  Unique,	
  be	
  different,	
  	
  
          be	
  skilled	
  
3	
  
Have	
  a	
  Killer	
  Online	
  Presence	
  
control	
  your	
  public	
  image	
  and	
  
           personal	
  brand	
  
                     	
  
Grab	
  your	
  chance	
  and	
  challenge!	
  
 Promote	
  YourSelf!	
  Don’t	
  Wait!	
  
4	
  
Master	
  The	
  Art	
  of	
  Networking	
  
1st	
  Appearance	
  




        Mei	
  2009	
  
Get	
  Close	
  With	
  Inspiring	
  People	
  
Personal Branding
Networking	
  online	
  and	
  offline,	
  	
  
        backed	
  by	
  a	
  powerful	
  brand,	
  	
  
      will	
  spread	
  your	
  influence	
  and	
  	
  
           ground	
  your	
  credibility	
  	
  
‘far	
  quicker	
  than	
  any	
  other	
  marke>ng	
  
              trick	
  you	
  can	
  think	
  of’	
  
5	
  
Consistent	
  
    	
  
Keep	
  Learning	
  

 Be	
  pa>ent!	
  
You	
  Can	
  Change	
  Your	
  Brand	
  	
  
                 But	
  	
  
Don’t	
  Change	
  Your	
  Character	
  
                Build!	
  
Kita	
  akan	
  menjadi	
  apa	
  yang	
  kita	
  lakukan.	
  
 Maka	
  lakukanlah	
  sesuatu	
  yang	
  pen5ng	
  
                            	
  
Kita	
  akan	
  menjadi	
  apa	
  yang	
  kita	
  pikirkan.	
  	
  
          Maka	
  berpikirlah	
  yang	
  indah	
  
                               	
  
@leonisecret	
  

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Personal Branding