2. Definitions
• OEM, Original Equipment Manufacturer.
• A company that sells products (including software) under its own
label that include technology licensed from another vendor.
• The original product name may or may not be retained.
• Embedded (IDC)
• Embedded DBMS are sold to independent software vendors ISVs
for inclusion in their software products.
• Unvisible to the end user, with management functions handled
either automatically or through an API so that the client ISV can
handle them in the context of normal product operation.
• They are typically designed and tuned for performance and a small
footprint rather than flexibility or ease of use.”
Oracle Corporation – Internal and Confidential 2
3. Oracle: Focus on Embedded
• Growing opportunity for embedded
$US Millions, CAGR 16.4% Source: IDC
1800
Embedded in equipment
1600
Embedded in mobile devices & systems
1400
Embedded in applications
1200
1000
800
600
400
200
0
2005 2006 2007 2008 2009 2010
• 17 billion devices on the Internet by 2012 (source: IDC 1)
• Not all in the datacenter at the “edge”
• Need to be autonomic and self-managing embedded
• Oracle offers a full range of embeddable databases/products
• Provides choice & flexibility for developers – reduced development time, cost & risk
• Oracle strongly committed to the embedded space => EGBU
1. IDC estimates the embedded DBMS market was $1.3 billion in 2005 and will grow to $2.2 billion by 2010.
Oracle Corporation – Internal and Confidential 3
4. Embedded Software License
Distribution Agreement
• Dedicated Distribution contract describing the
application which embeds Oracle technology
• OPN membership grants you
• Access to all Oracle products for development
• Online Support via Metalink
• Marketing program
• Flexible pricing models
• Per CPU
• Royalty base
• Financing options
Oracle Corporation – Internal and Confidential 4
5. Oracle #1 Embedded Databases
23.2%
Progress
14.1% Other
20.9%
IBM
11.8%
Microsoft
Sybase 9.5%
InterSystems
10.3%
10.2%
Oracle Growth 23.3% vs. Industry Growth 11.7%
#2 player Progress shrank by 0.4%
Source: IDC, Dec 2007 – “Worldwide Embedded DBMS 2007-2011 Forecast and 2006 Vendor Shares”
6. Oracle Embedded Platform
High Tech Defense Manufacturing Healthcare Automotive Telco/NEMS
Pervasive Security Real-Time Data Mgmt Telematics CGF
Hardware Software
e.g. Mobile Devices, Consumer Electronics, Appliances, e.g. Mobile Services, OSS/BSS, Asset Management,
Telecom Equipment, Point-of-Sale, Defense Systems Monitoring, Enterprise Infrastructure Software,
Oracle Embedded Platform
Oracle Fusion Middleware
Oracle Databases
6
8. Oracle Addresses the Full Range of
Customers’ Needs Mobile Devices
Telematics
Field Force
Telecom Billing Gateways / Routers Automation
Healthcare Equipment
IP Multimedia Systems Storage & Systems Mgmt Point-of-Sale Devices
Industrial Systems
Core Networking Security / Authentication Distrib Asset Mgmt
Manufacturing
Systems
Systems Mobile Services Software
Telco Softswitches
Semiconductor Appliances
Equipment Call Centers / CRM
Communications
Systems
Mobile
Applications
Edge Applications
Data Center
Applications
Oracle Corporation – Internal and Confidential 8
9. Wireless
Voice
Embedded
Network
Sensors
Telemetry RFID
A day in your life with
Mobility
Spatial
The only limit is your M2M
Security
imagination !
Location Biometrics
Oracle Corporation – Internal and Confidential 9
10. Booking your hotel around the world with BerkeleyDB :
A day in your life with Oracle Inside
• Millions of secured transaction,
• Registered users and profiles management
• Real time availability,offering and pricing changes
Oracle Corporation – Internal and Confidential 10
11. Retail and Banking:
A day in your life with Oracle Inside
• Trading platforms, Fraud detection, clearance
• ATM, Point of sales, self service kiosks
• Warehouse/food orders management
• Billing, Security, Confidentiality and Reports
• RFID, NFC
Oracle Corporation – Internal and Confidential 11
12. SMS handling, a real time process with TimesTen :
A day in your life with Oracle Inside
• SMS Traffic routing, billing and delivering
• Load balancing
• Batch and queue management
TT
TT
Oracle Corporation – Internal and Confidential 12
13. Watching Television on your mobile phone with Oracle 10g
A day in your life with Oracle Inside
• Program encoding and indexation,
• Service access control and delivery
• Traffic management, charging and billing
Oracle Corporation – Internal and Confidential 13
14. Homeland Security, Criminology, Access Control :
A day in your life with Oracle Inside
• multi-biometric matching architecture (fingerprint, palmprint, facial, iris, etc...)
Oracle Corporation – Internal and Confidential 14
15. Transport, Oracle gets you safely to your destination
A day in your life with Oracle Inside
• Rail and Bus traffic control,
• Tracks / roads monitoring, signalling
• Digital imaging systems, passenger counting and security
• Billboard displays at the stations
AVM Main System
AVM Main System
Oracle Corporation – Internal and Confidential 15
16. Healthcare, Oracle takes care of you:
A day in your life with Oracle Inside
• Paper Free HospitalsTM, Alert MedicalTM
• Digital imagery storage (Scanners, x-Rays, MRI…)
• Cardio monitors
• Micro biology and sensors
Oracle Corporation – Internal and Confidential 16
17. Geology, finding new sources of petrol:
A day in your life with Oracle Inside
• On board real time analysis systems using BerkeleyDB
• Sensors capturing high volume of informations
• Intensive post-treatment
Oracle Corporation – Internal and Confidential 17
18. Defense and Aerospace:
A day in your life with Oracle Inside
• Classified developments…
• Embedded secured field communications and informations systems
• Topology and guiding systems with Oracle SpatialTM
• Control and command center
• Air traffic control
• Radar monitoring
Oracle Corporation – Internal and Confidential 18
21. Key messages
• Build your application in confidence with the #1
• Strategy
• Offer the widest selection of embeddable products
• Continue to innovate and integrate
• Committed to help partners succeed
• Quality assurance and support are key to your success
• Dedicated pre sales architect exclusive to the Embedded market
• Focus on your own core competencies and competitive edge
• Quicker go to market
• Use unbreakable technology to develop faster
• Very competitive pricing
Oracle Corporation – Internal and Confidential 21
22. Useful links
• Visit Oracle Embedded Technology portal at :
http://www.oracle.com/technologies/embedded/index.html
• OPN Portal – the central access point for information
• Skills Assesment and Training – OPN Competency Center on-
line tool
• Solutions Catalogue – Your window to Oracle markets
• Open Market Model – partner referral initiative
• OPN Interaction Center – the resource for You on any
questions related on partnering with Oracle
If you are not an OPN Member join today at http://partner.oracle.com
Oracle Corporation – Internal and Confidential 22
