Mobile Marketing Services

1. HAVAS DIGITAL Mobile Marketing Division
Expertise and cases
2008
2008
www.mobext.mobi

2. Feel free to use these slides and flaunt your style by quoting
Mobext as your source
quot;NOTICE: Proprietary and Confidential. All the content of this document (text, figures, lists, financial
information, graphics, design, diagrams, as well as other graphic elements and/or audio and videos),
whichever is the format used (paper or electronic), is confidential and proprietary to Havas Digital. This
document includes ideas and information based on the experience, know-how, intellectual/creative effort
of Havas Digital. For these reasons, this material shall not be used, reproduced, copied, disclosed,
transmitted, transformed, commercialised or communicated, in whole or in part, neither to third parties
to the public, without the express and written consent of Havas Digitalquot; More info: Diana García
Havas Digital© & Artemis®. All rights reserved
11/11/2008 ::2 diana.garcia@mobext.mobi

3. About Mobext
• Mobile Marketing Consultancy within the HAVAS Group.
Mobext aims to:
Help its Clients make better use of the great possibilities
of new media.
Gain additional business.
Differentiate from competitors through new marketing
actions.
• Mobext Locations: Argentina, Brazil, France, Mexico, Spain,
UK, US and Portugal
• Services
WAP development and advertising (Mobile Internet)
3G Videoportals
Advanced messaging services (SMS, MMS)
Bluetooth (proximity)
M-commerce strategy
Mobile applications
More info: Diana García
11/11/2008 ::3 diana.garcia@mobext.mobi

4. What is Mobile Marketing?
• Mobile Marketing is the use of mobile phones as a content broadcasting and direct
response channel, integrated with other media or as a unique channel for a
campaign.
• Mobile marketing includes:
MESSAGING PROXIMITY
MOBILE INTERNET • SMS • Bluetooth
• MMS • Geomarketing (LBS)
• WAP Sites
• WAP Advertising
COUPONING CONTENT
Display
Search
• On the phone • JAVA Applications
• Read by the phone • Advergaming
More info: Diana García
11/11/2008 ::4 diana.garcia@mobext.mobi

5. Mobile Internet
Mobext Cases:
More info: Diana García
11/11/2008 ::5 diana.garcia@mobext.mobi

6. Mobile Internet
Mobext Cases:
More info: Diana García
11/11/2008 ::6 diana.garcia@mobext.mobi

7. Mobile Internet
Mobext Cases:
More info: Diana García
11/11/2008 ::7 diana.garcia@mobext.mobi

8. JAVA Applications
Mobext Cases:
More info: Diana García
11/11/2008 ::8 diana.garcia@mobext.mobi

9. JAVA Applications
Mobext Cases:
More info: Diana García
11/11/2008 ::9 diana.garcia@mobext.mobi

10. JAVA Applications
Mobext Cases:
More info: Diana García
11/11/2008 ::10 diana.garcia@mobext.mobi

11. JAVA Applications
Mobext Cases:
More info: Diana García
11/11/2008 ::11 diana.garcia@mobext.mobi

12. MMS and Advergaming
Mobext Cases:
“Logohunter” of Yosport (Pascual)
5881
YOSPORT
More info: Diana García
11/11/2008 ::12 diana.garcia@mobext.mobi

13. MMS and Advergaming
Mobext Cases:
http://www.mobext.mobi/yosport/
More info: Diana García
11/11/2008 ::13 diana.garcia@mobext.mobi

14. Bluetooth and JAVA Application
Mobext Cases:
More info: Diana García
11/11/2008 ::14 diana.garcia@mobext.mobi

15. Bluetooth and JAVA Application
Mobext Cases:
More info: Diana García
11/11/2008 ::15 diana.garcia@mobext.mobi

16. Bluetooth and JAVA Application
Mobext Cases:
More info: Diana García
11/11/2008 ::16 diana.garcia@mobext.mobi

17. MMS
Mobext Cases:
Te ofrece gratis
el vídeo 3D
contigo como
protagonista:
www.download
... Envía MMS
al 5884
More info: Diana García
11/11/2008 ::17 diana.garcia@mobext.mobi

18. Mobile couponing
Mobext Cases – BIDI Codes:
More info: Diana García
11/11/2008 ::18 diana.garcia@mobext.mobi

19. Mobile couponing
Mobext Cases – BIDI Codes:
More info: Diana García
11/11/2008 ::19 diana.garcia@mobext.mobi

20. According to McKinsey & Co
EFFECTIVENESS OF TV CAMPAIGNS IN
2010 WILL BE A THIRD OF WHAT IT
WAS IN THE 90’s
More info: Diana García
11/11/2008 ::20 diana.garcia@mobext.mobi

21. MYSPACE MOBILE : 7
MILLION UU IN 6 MONTHS
More info: Diana García
11/11/2008 ::21 diana.garcia@mobext.mobi

22. 1 MILLION IPHONES SOLD IN
JUST ONE WEEKEND
More info: Diana García
11/11/2008 ::22 diana.garcia@mobext.mobi

23. THERE ARE MORE MOBILE DEVICES THAN:
Mp3 players
1 MILLION IPHONE SOLD IN JUST ONE
PC’s
WEEKEND
TVs
More info: Diana García
11/11/2008 ::23 diana.garcia@mobext.mobi

24. WHAT ELSE
ARE YOU WAITING FOR ?
More info: Diana García
11/11/2008 ::24 diana.garcia@mobext.mobi

25. diana.garcia@ .mobi
!! T H A N K S !!
More info: Diana García
11/11/2008 ::25 diana.garcia@mobext.mobi