A fast and easy presentation to get a snapshot of the vast Social Media world and the diverse uses of some of the most popular social channels.

1. A quick overview of the
Social Media World
by Diego Gomez
Canberra, ACT – April 2012

2. Summary
What is Social Media?
Why it is important to the AAC to include
Social Networking into its Communications Strategy?
How some of the SM channels work

3. Online content is created by users
A shift in how people find, consume, and share information
Moving from monologue (one to many)
to dialogue (conversations among many)
Changing people from content readers
into contributors and publishers
What is Social Media?

4. Engage with the
community
Connect with people, leaders
and other organisations
Promote events
and services
Improve effectiveness of external communications
Provide information
and advocacy
Become a community leader and Authority
Persuade about healthy behaviour
Track social trends
Build the brand
Know what is hapenning
Social
Media

5. Too many channels to achieve one objective

6. 1B users!!!
Good way of building a database
People who get interested in the organisation want it
to be totally friendly
Play with apps and take & share surveys
Catchy presentation of the organisation showing
its best qualities
The more fans the page has, the more popular and
appreciated the organisation is
Stream of content
(comments, videos, photos, links, etc) posted by the
page administrators
Pages are public, thus search engines can index the page
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Where people spend time with people they know

7. It is an amalgamation of several Google services we already use
Segment social communication with “Circles”
(members, donnors, sponsors, stakeholders, staff, etc)
Allows to follow anyone without having to get “permission”
Follow topics of interest in real time (Sparks)
It will become the core of Google´s services
It is a much clearer way to selectively share data with others
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Interact with up to 10 memebers simultaneusly via video chat (Hangouts)
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8. Video-sharing website on which users can upload,
share and view videos
Great way to get to run ongoing information about
new products or services
Customisable background page
Allows to insert videos on the website or blog
Video producer technology became cheaper
Video has more impact than any other
and it´s potentially viral
Edit videos directly onsite
You don’t have to produce your own videos
to have an active social experience on YouTube
Video is SEO Friendly
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9. It is a discussion channel
How can you add value to the community?
It is about quality rather than quantity
Be interesting and conversational
140 characters micro-blogging
Follow > Create > Engage
Easy to see what others say about the organisation
Lots of opportunities to meet the organisation´s needs
Organisational reputation management
#Leading_the_World
Beyond_HIV/AIDS
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10. Pinboard-styled social photosharing
It´s like a Twitter with pictures
Increase the virality of your content / Boost traffic
It connects people based on similar
interests, not only based on friendship
People can ‘like’ your pins or “repin” them onto their
boards, comment or share on Facebook and Twitter
It is driving more traffic to brand sites than
YouTube, LinkedIn and G+ combined!!!
Promote a (healthy) lifestyle
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11. Integrated Login with Google accounts
Add own AdSense ads and keep 100% of the revenue
Friendly Search Engine Optimization
Easy way to share your expertise and knowledge
with a larger audience
Encourage and influence People’s life
Demonstrate commitment with your community
Invite community members to write
Increase researching skills
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12. The online professional network
Your network is bigger than you think!!
Build strategic partnerships and relationships
Great for staff recruitment
Rise your professional/corporate profile locally and globally
Join groups where you can contribute to discussions
and collaborate with potential supporters
Drive support to your organisation by
adding the Volunteer and Causes section
Tell supporters about your organisation
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13. Thank You
Any Questions?