There’s more to building a startup than code! Find out how you can easily inject basic marketing strategies into your business plan from day 1. We’ll discuss how validation and product development can can have a HUGE impact on your marketing plan and we’ll provide insight on how you can spend little or no money on building the buzz early on.
6. Ask a technical founder about
his startup, and he'll proudly
describe his stunning software
simple, compelling, useful, fun,
cloud-based, scalable, distributed
version control, continuous
integration, one-click-deploy.
as
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7. blah, blah, blah ...
“So how will people find your website?”
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8. ★ "We're going to A/B-test AdWords campaigns until we discover our hook."
★ “We're going to A/B-test our landing pages until the right message appears."
★ "We're better than everyone else at SEO."
★ "A friend of mine knows how to get popular on Twitter."
★ "We're going to get reviews on blogs."
★ "We're going to start with our own network and grow it from there."
★ "We're going to use an affiliate program so our customers sell it for us."
★ "We're putting a 'Retweet' button inside the product to encourage viral growth."
Response ...
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9. Every new startup on Earth
says exactly these things.The Problem:
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10. Yes, you’re still going to do
these things, but since
millions of other people are
too, you’re still invisible.
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17. Does Twitter get press when it helps Iranians fight
an illegitimate government or when it creates a
new internal IT process to increase up-time?
1
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18. 1
Does Apple win the hearts of millions because
of their obsession with design or because of
their development APIs?
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19. Does 37signals have over three million users because
their software is "better" than the competition, or is it
because they motivate designers and entrepreneurs
through their writing and philosophy?
1
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20. “Without a powerful narrative, your chances of
getting big press and enthusiastic users who spread
the word for you approach zero as a limit.”
Jason Cohen, Smart Bear Software
1
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21. 1 One thing we do really well is ...
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22. 1
We tell a compelling and honest
story through social media, blogs,
and events, and community outreach.
... and it works!
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24. 2
Just adding a like or share button
does not guarantee viral!
buttons are good but they don't make
your product intrinsically viral
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25. 2
Tip: If your product is not viral you
still need a killer way to find
customers.
If it is, it better be encoded in
the DNA of the application, and
not an afterthought.
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26. 2
Don’t bloat!
Don’t just add features you think are
cool, build your software around your
users.Ask them what they want?
This can do more harm than good!
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28. 3
Today, marketing is about
building “relationships”
and “authority”
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29. 3 We strongly believe ...
Even if your community is
small, it provides you with an
opportunity to get to know
your readers
Interactivity engages
readers and creates a
positive impression
A sense of community
creates loyal readers
Readers who like you
will help you out in
various ways
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30. 3
True, but ...
Spending money to make money is
also still true. Advertising is not
dead; you can still buy eyeballs!
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31. 3
A simple strategy
$C < $R = You have a business
The average cost of acquiring a customer is $C
(advertising, sales, support, doing demos) and the lifetime
revenue you get from that customer is $R.
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32. 3
Tip: Read this great interview with
Sean Ellis at VentureHacks for
a great discussion of how to
seek a repeatable, profitable
model
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39. 5
You can spend all the time in the
world building a product but if you
don’t have a Go To Market strategy
no one will ever find it!
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40. Follow steps 1 - 5 daily and you’ll be ok!
or, gives us a call
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41. Want to learn more?
Come check out STARTUP MARKETING 101
http://thebrendans.com/startup-marketing
Tuesday, 18 June, 13