Tagkast Tech Talk at DIS: Introducing Sponsored Images
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Over the past couple of years, social media users have been noticing unexpected guests in their Twitter streams and Facebook News Feeds. Promoted tweets and sponsored stories are now among the fastest growing sectors of online advertising. At Tagkast, we believe tapping into the power of the visual web with sponsored images represents the next big opportunity for social media marketing. We'll share with you how our technology is delivering engagement rates 20x more effective than other paid social mediums and making the experience of advertising a little more fun for consumers. Presenters: Joe Matthews, founder and CEO, Tagkast @josamatt Sean Strother, founder and CEO, Tagkast @strotown
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Tagkast Tech Talk at DIS: Introducing Sponsored Images
- 2. Photos are the Most Important Part of Facebook Last week, consumers spent over 500,000,000 hours looking at their friends photos on Facebook
- 3. Each placement is seen by over 300 people and is an implied endorsement of the advertiser to the consumer’s friends We Place Your Brand on the Newsfeed Using Photos 92% of consumers trust friend referrals. Nielsen Global Trust in Advertising (2012) 27 (4.5%) clicks per photo on average. Tagkast Analytics (2013) 600 impressions per photo. Tagkast Analytics (2013) 300 people reached per photo. Tagkast Analytics (2013)
- 4. We Create Your Ad Campaigns From Live Events Our mobile event photography system uses social media as the default retrieval method driving millions of earned media impressions Audience Segments By Event Define your target audience groups with event associated attributes. Consumer Photo Engagement Our innovative technology drives sharing through social media while collecting e-mails & Facebook likes. Tagkast Media Photos are posted to profile pages and double as WOM conversation and advertisements.
- 5. 2. Log-in to Facebook Customizable User Experience Captures Data PHOTOS SURVEY EMAIL PHOTOS SURVEY EMAIL PHOTOS SURVEY EMAIL 3. Become a Fan PHOTOS SURVEY EMAIL 4. Post Photos 1. View Photo We help you gain Facebook fans, opt-in e-mails, and audience insights as part of the media generation process.
- 6. A Tagkast Campaign By The Numbers Our platform has enormous reach and is easily tracked back to ROI metrics 5,000 tagged guests 1,580,000 reach 1,333 Facebook page likes 1,667 e-mails collected 11,333 likes/comments/shares Live Engagement Digital Engagement 4.5% click rate
- 7. Strategies Engineered for Social Local Niche Reach highly targeted audiences and effectively drive word-of-mouth interaction with their peers Reach your customers at scale by targeting audiences of brand relevant events Example Mercedes Event Targeting Holiday Charity/Civic Events 500,000 people Impressions 150,000,000 Reach 100,000,000 Example Target Build local brand awareness for market expansion and new store openings Event Targeting Community Events, Local Festivals (Chicago) 50,000 people Impressions 15,000,000 Reach 10,000,000 Example Bud Light Behaviorally target specific audience segments at scale Event Targeting LGBT Festivals/Events 100,000 people Impressions 30,000,000 Reach 20,000,000 Example Target Example LGBT National Takeover
- 8. Fiat was looking to engage a millennial audience with Tagkast. We reached over 200,000 people with their message and collected over 500 leads Case Study: Reach Young Adults & EDM Fans 211,504 Reach 668 Tags 344 E-mails 158 FB Likes Tagkast Team Crowd/Venue
- 9. Seasonal Christmas Halloween Independence Day New Years St. Patty’s Day Cause Arts Education Environment/Conservation Fundraiser Health & Wellbeing Festivals & Events Air/Water Show Arts Festival Auto Show Awards Show Bars & Nightlife City/Community Celebration Concert Conference/Expo Ethnic Festival Family Entertainment Fashion Show/Week Film Festival LGBT Music Festival Parade State/County Fair Taste/Food Festival Our event properties average over 250,000,000 visits a week and we can target any age, demographic or interest group Sample Verticals & Events Sports Action Sports Aquatics Auto Racing Baseball Basketball Boxing Collegiate Basketball Collegiate Football Cycling Equine Fishing Football Golf Hockey Horse Racing Ice Skating Lacrosse Motorcycle Racing Olympics Polo Rodeo Rugby Running Skiing Soccer Performing Arts Dance Theater Symphony/Orchestra Opera Sports (cont’d) Softball Surfing Tennis Triathlon Volleyball Public Attractions/Venues Airport Amphitheater/Pavilion Arena/Stadium Auditorium/Theater Casino Family Entertainment Landmark/Historical/Cultural Mall/Development Museum Theme/Amusement Parks Zoos & Aquariums Associations Chambers of Commerce Civic/Charitable Membership Parks & Recreation/Beaches Political Professional Religious Social/Fraternal Sports Commission Tourism & Convention Bureau Trade/Labor
- 10. White Glove Launch Support Our Account Managers will guide you through pre-launch, setup and launch day, overseeing campaigns through the wrap-up and insights stage Account Services – Exceeding Expectations Real-Time Reporting Review your campaigns regularly to discover new opportunities for increased performance. Creative Consultation Our creative team can write campaign creative and adapt existing brand assets.