Does your organization have a big data or a smart data strategy? Most digital data sets by default fall under big data with millions of users and billions of impressions. Let's explore how to stop looking at data as a symptom and start utilizing the business insights that can be gleaned from combining and analyzing large, disparate sets of digital data.
In technology development and management for the last 15 years, mainly developing digital productsHave been focusing on the data space for the past 4 years: Demdex, Adobe, SASHave experienced first hand how companies have tried to adapt to big data and ways to leverage itIndustry consulting practice that Bill started
Purpose/goal: Thought Provoking SlideIs your companyreally positioned for competitiveness today and in the future. Can you intelligently recommend content, provide personalized service, advertise effectively, and provide products and services tailored to customer needs? Are youinteracting with the customer to incite usage, revenue, loyalty, satisfaction?Are they providing the right programming & content to support customer needs? (content on tv, mobile or internet)Are they providing the right products, services, apps? (i.e. can they invite friends to watch content together and comment on the interaction through their product or social media?) Remote control on iphone?Are the right ads being targeted to the customer based on who they are and their needs? (are National or local ads about cars targeted appropriately – direct marketing to the consumer instead of mass)Can they seamlessly move viewing from room to room or device to device?Is the company promoting new content to households that are not trying things outside mainstream. (so local only to viewing VOD’s or other channels)What other products are coming out? (home security, thermostat, kitchen appliances? Can an ad be marketed in tv and the customer like it but when they go to their frig tthey can add it to their shopping list? Etc.