Do's and Don'ts of Programmatic Advertising: Sponsored by Rocketfuel

A successful digital marketing program is a symphony of data, attribution, and optimization (and where the tried-and-true rules of traditional advertising don’t always apply). In this session, Roland Siebelink outlines eleven helpful tips to apply across your programmatic advertising programs to get the most out of your digital marketing efforts. These dos and don’ts are a guide to building an optimal always-on approach that can deliver amazing results all day, every day.Lire moins