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Zappos' Approach to Programmatic & Branding @ DRS, 1/27/15

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Lisa Archambault from Zappos' presentation from Digiday Retail Summit on Jan 27, 2015.

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LISAARCHAMBAULT BRAND / DEMAND GENERATION MARKETING ZAPPOS.COM
DECISIONS
BYE BYE BRANDING… FOR NOW
QUALITY MATTERS
IT ONLY GETS BETTER

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