Every second of every day the world is tweeting, posting and sharing. BBC Trending, a social media-driven news innovation by the BBC, looks at the origin of the story and its destination, what fuels the trend, and what it says about the world's interests. What makes one story more interesting to the next? In this session, get a look inside BBC Trending and why it's a meaningful step in the evolution of publishing.
2. #BBCtrending: an innovation
in social news
Social media is not just a
place to broadcast, it’s a
place where political, social
and cultural change happens
3. #BBCTrending
‘What’s trending - and
why’
Anyone can see what is
trending. BBC journalism
tells you why
Social analytics and
audience engagement at
heart of Trending
11. #BBCTrending
A small, dedicated
editorial team
The resources of the
World’s Newsroom, our
global bureaux and 27
language services
Working closely with BBC
Monitoring
12. #BBCTrending
#BBCTrending is NOT
just broadcasting
On BBC.com
On BBC World News
On BBC World Service
On Twitter, Facebook and
YouTube. In-Twitter video
launched in December
15. #BBCTrending typical week
Typical week: Approx 2-3 million views; c 400-500k from social
media
Video: 480k views for our video on FooseyTube (now past 600k)
Blogs: 1.2 million for ‘Is the World’s Unluckiest Man Being
exploited.’ Top 5 most read/shared.
Radio: Frequently most listened on BBC WS digital
Key thing about trending is that it socially driven – BBC joins the conversation, adds its authority and expertise, but audience participates too; output then distributed across social media
Play video here: http://www.bbc.co.uk/news/magazine-25261160
A weekly radio show on World Service…
A blog on BBC.com/news…
Videos…at least twice a week
And of course its own social media presence.
Twitter @BBCtrending
Prominent on BBC News You Tube channel, and soon to have dedicated YT channel
Just laucnhed our YouTube channel
BBC News is uniquely placed to do this – because of our global newsgathering, our capabilities in multiple Languages, and the specialist media monitoring expertise of BBC Monitoring
Output is multiplatform – online, social, radio and TV
Play video here: http://www.bbc.co.uk/news/blogs-trending-27522510
Brian Stelter, widely followed media reporter for NYT, now a CNN anchor, thought it was cool
Traffic performance
Play video here: http://www.bbc.co.uk/news/magazine-25769325
Play video here: http://www.bbc.co.uk/news/magazine-25769325
Play this video: http://www.bbc.co.uk/news/blogs-trending-25272963