DigitasLBi and Sprint created a gesture-based, interactive retail experience called “Shop. Hands Free. In 3D.” that allows consumers to browse Sprint products and plans without touching a screen or clicking a mouse. It was unveiled earlier this year -- over a three-day period, the conversion rate (emails captured) of participants was over 69 percent. Hear from Sprint and the DigitasLBi architect behind ‘Shop. Hands Free. In 3D’ for the narrative behind this new way for Sprint customers and prospects to interact with the brand that is entertaining and deeply engaging.

1. CASE STUDY: SHOP. HANDS-FREE. IN 3D.

2. CASE STUDY: SHOP. HANDS-FREE. IN 3D.
Susan J. Pennington
Itai Asseo
Digital Evolution Manager
VP, Digital Innovation
Overland Park, KS
New York, NY
@digitai79

3. WHY EXPLORE EMERGING TECHNOLOGY
ON THE RETAIL FLOOR?
US$ Billions
$1,470
$1,574
$1,574
$1,437
$1,494
$1,609
$1,667
$1,667
$1,551
$1,412
$1,290
$1,164
$231
$261
$290
$319
$345
$391
Source: Forrester Research
Web-Influenced Retail Sales
Forecast 2012 to 2017 (US)

4. WHAT IS GESTURE TECHNOLOGY

5. Microsoft Kinect

6. LEAP Motion

7. TAKING THE
EXPERIENCE TO
NASCAR

9. MEASUREMENT IS KING

10. AFTER NASCAR….
READY FOR THE FLOOR?

11. FASTER 3D SNEAK PEAK

12. Thank You
And Questions