Presented by: Paul Bremer, chief revenue officer, Rhythm

1. TOO BIG TO IGNORE
@RhythmNewMedia
© Rhythm NewMedia Inc. PROPRIETARY AND CONFIDENTIAL INFORMATION

2. PREMIUM MOBILE VIDEO ADVERTISING LEADER
• Only mobile provider that offers Interactive In-Stream Video ads
and rich media within premium
content, exclusively, transparently, and at scale.
• We deliver seamless campaigns for top advertisers accustomed
to premium content association.
PREMIUM
MOBILE VIDEO ADVERTISING
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3. SCALE & REACH IN PREMIUM MOBILE VIDEO
175 MILLION MONTHLY
IN-STREAM MOBILE VIDEO
AD OPPORTUNITIES
PREMIUM
MOBILE VIDEO ADVERTISING
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4. Mobile Video Has Scale
© Rhythm NewMedia Inc. PROPRIETARY AND CONFIDENTIAL INFORMATION
© Rhythm NewMedia, Inc. PROPRIETARY AND CONFIDENTIAL INFORMATION

5. MOBILE TECHNOLOGY ADOPTION IS ACCELERATING RAPIDLY
Key Digital Trends for 2012, December 2011
PREMIUM
MOBILE VIDEO ADVERTISING
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6. INVESTMENT FOLLOWS CONSUMERS
#1 and #2 for ad budget increases
Percent Spending Will Increase
Mobile Video
Change in Digital Ad Budget Allocation in the Coming Year According to US Marketers,
by Channel, Dec 2011
eMarketer and ValueClick Media Advertiser
Survey 2012, Feb 29, 2012.
PREMIUM
MOBILE VIDEO ADVERTISING
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7. The Power Of Video Advertising
© Rhythm NewMedia Inc. PROPRIETARY AND CONFIDENTIAL INFORMATION
© Rhythm NewMedia, Inc. PROPRIETARY AND CONFIDENTIAL INFORMATION

8. WHAT MAKES MOBILE VIDEO ADVERTISING SO EFFECTIVE
1. Undivided attention
(hey, over here)
2. Power of sight/sound/motion
(the visual brand story)
3. Fair value exchange
(consumer acceptance)
4. Proximity to highly desired content
(great programming attracts great advertisers)
5. Broad reach
(capturing an audience in a fragmented world)
PREMIUM
MOBILE VIDEO ADVERTISING
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9. Mobile Video Tops Online Video
Average Completion Rate Rhythm’s In-Stream Video Ads
for In-Stream Mobile Video Ads Outperform Online
100%
35% INCREASE 89%
80%
Average In-Stream Completion Rate
89%
66%
60%
40%
20%
Online Rhythm (Mobile)
Source: Q4 2011 Rhythm Insights, Online Source: Yume Q4 2011.
PREMIUM
MOBILE VIDEO ADVERTISING
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10. Mobile Video Activates Other Channels
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© Rhythm NewMedia, Inc. PROPRIETARY AND CONFIDENTIAL INFORMATION

11. CUSTOM INTERACTIVITY DRIVES ENGAGEMENT
REVIEWS
HTML5 CUSTOMIZABLE OVERLAY
RHYTHM PREMIUM MOBILE VIDEO ADVERTISING
PREMIUM
MOBILE VIDEO ADVERTISING
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12. IN CASE YOU MISSED IT…MOBILE IS SOCIAL
67.7% 38.6%
use Facebook use Twitter
daily daily
Source: Rhythm conducted the on-device Facebook survey among 1,132 US mobile users and the on-device Twitter survey among 1,022 US mobile users. The surveys were distributed across Rhythm’s collection of premium media properties in Q1, 2012.
PREMIUM
MOBILE VIDEO ADVERTISING
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13. THANK YOU
PREMIUM
MOBILE VIDEO ADVERTISING
© Rhythm NewMedia Inc. PROPRIETARY AND CONFIDENTIAL INFORMATION