Sophie Kleber from Huge's presentation from Digiday Agency Summit in New Orleans on March 3, 2015.

1. March 3, 2015
Digiday Agency Summit
45 Main St #220 BKLN / 718 625 4843 / hugeinc.com

2. How to drive
Innovation.
March 3, 2015
Sophie Kleber - @bibilassi

3. Innovation can only be driven by genius.

4. Innovation requires creative chaos.

5. Key stats
98%Of all “innovation” projects in large
companies fail.

6. Successful
innovation in 3
steps.

7. Clarification
Technology != Innovation

8. Time
TechnologyNeed
Infliction point Mass
Adoption
Development

9. MP3Development
MP 3 Technology
Time
1979
Psychoacoustic
masking codec
1994
MP3 goes public
Fraunhofer Institute
1993
MPEG 1
1989
Karlheinz Brandenburg
University Erlangen

10. MP3Development
MP 3 Technology
Time
1993
Seahan Info
MP3 Player
1994
Winplay
1987
Tom’s Diner
Application

11. MP3Development
MP 3 Technology
Time
1993
Seahan Info
MP3 Player
1994
Winplay
1987
Tom’s Diner
Application
1999
Napster

12. MP3Development
Application
MP 3 Technology
Time
Distribution
Technology

13. Idea.
Startwithan

14. Idea.
Problem.
Startwithan

15. Solve for the job to be done.

16. Solve for inconvenience.

17. Solve for age old desires.

18. Wow.
Designfor

19. Wow.
“Of course”.
Designfor

20. Build on Intuition.

21. Extend the familiar.

22. Eliminate the need for interaction.

23. Fail early and fail big.
Fosteracultureof

24. Fail early and fail big.
Practice.
Fosteracultureof

25. ”It took 3 years for the iPod to become an
overnight success.”
Bill Buxton

26. A disciplined process of exploration and synthesis.

27. The element of time.

28. Innovation is easy.

29. 3 steps
1. Start with the problem.
2. Design for “of course”.
3. Embrace practice.

30. Thank you.
Sophie Kleber
Executive Director of Product and Innovation at Huge
@Bibilassi