Plethora Mobile will demonstrate its newly launched Dynamic Rich Media Creator for Programmatic Premium.

1. October 2013
Dynamic Rich Media Creation for
Programmatic Premium
Tom Anderson

2. Dynamic Rich Media Creation is
the future of programmatic.
Premium publishers have made
the shift to programmatic.

3. Real Time
Bidding
Multiscreen
Real Time
Optimization
Rich
Media
Dynamic
CPM’s
Dynamic
Rich
Media
Creation
Cost Per
Install
Re-Targeting
Founded in 2011 in New York, NY
Bootstrapped and profitable in 2012
Custom White Lists of Premium Publishers
Now with 100+ billion Monthly Ad Requests

4. 100,000,000,000 Monthly Ad Requests
3.3 Billion impressions per day
138 Million impressions per hour
2.3 Million impressions per minute
38,580 impressions/ Requests per Second (QPS)

5. Access to inventory is EASY!
Optimization becomes the real ART.

6. 1st Party Data within the Ad Request
Device
Application
Operating System
Ad Size
Location
Age
Carrier
Gender
Publisher
Category

7. Leveraging Real-Time Data
The ability to use these Real-Time data
points to make decisions and increase
performance is the future of
Programmatic.
This is the future we must all embrace.

8. Basic Dynamic Ads
YOU’RE ONLY 1.4
MILES AWAY FROM
Lat Long comes in
through an Ad Request.
Distance to location is
dynamically inserted
upon ad delivery.

9. Basic Dynamic Ads
Device type comes in
through an ad request.
Corresponding app
store logo is
dynamically inserted
based on the device.

10. Dynamic Rich Media Ads
One JavaScript tag.
Download App
Download NOW
Creates thousands of
different creative
options.
Install App
Download App
FREE App
Download Free
Dynamic A/B Testing
across thousands of
pubs and data sets.

11. Machine Learning
Download App
Download App
Download App
Machine Learning and
Artificial Neural Networks
allow our system to
automatically optimize
campaigns based on a
large number of input
variables.

12. “To understand is to perceive patterns.”
Isaiah Berlin
The Universe
Brain cell
Map of the
Internet

14. Fail Fast,
Fail Smart!
Less planning,
more
optimization!

15. Filter out
the noise.
Embrace
The
Shift!

16. Tom Anderson
Tom@plethoramobile.com