Contenu connexe
Similaire à The Story Lab's Angelea Courtin on Rethinking Content
Similaire à The Story Lab's Angelea Courtin on Rethinking Content (11)
The Story Lab's Angelea Courtin on Rethinking Content
- 9. All media starts with
great content. A great
media strategy can never
compensate for average
content.
Wednesday, May 22, 13
- 10. so what is great content
VISIBILITYCONTEXT
SHARE-ABILITY
Wednesday, May 22, 13
- 11. The role of content
is evolving. The
opportunity to be an
expert, facilitator and
“friend.”
Wednesday, May 22, 13
- 13. Brands must become better than ever at telling and
sharing a story and most importantly listening…
The impact on brands
Wednesday, May 22, 13
- 15. Brands need to stop
competing in the
category and start
winning in the culture.
Wednesday, May 22, 13
- 20. In the future all media
planners will be content
planners. Content is the
currency of the
convergent world.
Wednesday, May 22, 13
- 23. two things go
hand in hand
DISTRIBUTION
OF
CONTENT
CREATION
OF
CONTENT
Wednesday, May 22, 13