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DL1: DIGITAL ENGAGEMENT
Plenary 1: Digital Engagement

David Mortimer
Head of Digital Inclusion,
Age UK
Age UK’s Information & Advice
for Older People
                  Printed and online                      Face to face
                                                                              Advocacy /
 Signposting          Information      Telephone Advice   Advice and
                                                                            representation
                        and tools                          casework




                                                People least capable of resolving problems
People most capable of resolving problems
                                                People with complex / multiple problems or
People with simple easy to resolve problems
                                                issues requiring face to face support
45 guides + 70 factsheets +
online tools
Local I&A Services

               •Advice on Social Care, Housing Options,
               Money and Benefits and Local Services
               •Over 6 million leaflets and factsheets including
               •Over a million visits and downloads of
               information resources from the Age UK website
               •Let’s Talk Money campaign (3 months) online
               benefits calculator = more than 14,000 benefits
               checks
               •Over £140 million put in older people’s
               pockets in 2011-12
More Money In Your Pocket - leaflet

•a guide to claiming benefits for people over state pension age

•54% of people who received the guide took an action as a result

•25% used the guide to check what they were entitled to

•15% claimed a benefit

•33% were over 75 – the age at which internet use drops dramatically

•Reasons for ordering guide included

      •18% struggling to make ends meet

      •12% poor health / sickness

      •12% to claim pension credit.
Mr B, 85, referred to
Age UK Tunbridge Wells
•   Isolated since the death of his wife
•   Very poor living conditions
•   Seldom went out – extremely poor mobility
•   Very lonely
•   Dire financial situation – serious debt and threats of legal action
•   Unable to cope either physically or mentally
•   No bank account and keeping large amounts of cash in the house

With Age UK support Mr B now:
•   Comes to Age UK twice a week for a bath, lunch and to socialise, and has made several
    friends
•   Has a carer to keep on top of housework and do his shopping
•   Maximises his benefits
•   Has opened a bank account and arranged for all his benefits to go into this
•   Manages his debt and has paid off many of the smaller ones completely, with the larger ones
    being paid off monthly Direct Debit.
•   Bills paid by Direct Debit - no longer misses payments
•   On-going support with budgeting and bill paying and general advice and emotional support.
•   Mr B says that without it he would definitely not be able to stay in his own home…

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Dl1 digital engagement david mortimer

  • 1. DL1: DIGITAL ENGAGEMENT Plenary 1: Digital Engagement David Mortimer Head of Digital Inclusion, Age UK
  • 2. Age UK’s Information & Advice for Older People Printed and online Face to face Advocacy / Signposting Information Telephone Advice Advice and representation and tools casework People least capable of resolving problems People most capable of resolving problems People with complex / multiple problems or People with simple easy to resolve problems issues requiring face to face support
  • 3. 45 guides + 70 factsheets + online tools
  • 4. Local I&A Services •Advice on Social Care, Housing Options, Money and Benefits and Local Services •Over 6 million leaflets and factsheets including •Over a million visits and downloads of information resources from the Age UK website •Let’s Talk Money campaign (3 months) online benefits calculator = more than 14,000 benefits checks •Over £140 million put in older people’s pockets in 2011-12
  • 5. More Money In Your Pocket - leaflet •a guide to claiming benefits for people over state pension age •54% of people who received the guide took an action as a result •25% used the guide to check what they were entitled to •15% claimed a benefit •33% were over 75 – the age at which internet use drops dramatically •Reasons for ordering guide included •18% struggling to make ends meet •12% poor health / sickness •12% to claim pension credit.
  • 6. Mr B, 85, referred to Age UK Tunbridge Wells • Isolated since the death of his wife • Very poor living conditions • Seldom went out – extremely poor mobility • Very lonely • Dire financial situation – serious debt and threats of legal action • Unable to cope either physically or mentally • No bank account and keeping large amounts of cash in the house With Age UK support Mr B now: • Comes to Age UK twice a week for a bath, lunch and to socialise, and has made several friends • Has a carer to keep on top of housework and do his shopping • Maximises his benefits • Has opened a bank account and arranged for all his benefits to go into this • Manages his debt and has paid off many of the smaller ones completely, with the larger ones being paid off monthly Direct Debit. • Bills paid by Direct Debit - no longer misses payments • On-going support with budgeting and bill paying and general advice and emotional support. • Mr B says that without it he would definitely not be able to stay in his own home…