Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Google presentation on Get Mo
1. Our Mobile Planet:
UK
Understanding the Mobile Consumer
Joel Lohrey
Industry Head – Education, Non-Profit &
Government
Google Confidential and Proprietary
2. Agenda
1 Smartphones are Indispensable to Daily Life
2 Smartphones Have Transformed Consumer Behavior
3 Smartphones Help Users Navigate the World
Google Confidential and Proprietary 2
4. Smartphone Penetration is on the Rise
51% Q1 2012
30% Q1 2011
Base: National representative population 16+, n= 1.000 Google Confidential and Proprietary 4
Q1: Which if any of the following devices do you currently use?
5. Smartphones are a Central Part of
Our Daily Lives
59%
have used their
smartphones every day in
the past 7 days
Base: Private smartphone users who use the internet in general, Smartphone n= 1.000 Google Confidential and Proprietary 5
Q18: Thinking about the last seven days on how many days were you online with ...?
6. Smartphones Are Used Everywhere
Place of Use Home 97%
On the go 85%
97%
At home
Work
In a store 64%
72%
Café or coffee shop 61%
85%
On the go
Public Transport
Restaurant
61%
59%
At a social gathering 52%
64%
Airport 44%
Doctor's office 28%
In a store
School 16%
Base: Private smartphone users who use the Internet in general, Smartphone n= 1.000 Google Confidential and Proprietary 6
Q16: Where do you use your smartphone? Please select first at which locations you ever use it - even if only seldom.
7. Smartphones Have Become so Important to
Consumers that …
21%
would rather give up
TV than their smartphone
Base: Private smartphone users who use the internet in general, Smartphone n= 1.000 Google Confidential and Proprietary 7
Q52: To what extent do you agree to each of these statements?, Top2 Boxes; scale from 5 – completely agree to 1 – completely
9. Smartphones are a
49%
Major Access Point
for Search
search on their
smartphones
every day
Base: Private smartphone users who use the internet in general and who are searching via search engine, Smartphone n= 957 Google Confidential and Proprietary 9
Q31: How often do you do searches (via Google, Yahoo!, Bing, etc.) on your ... ?
10. Smartphones Inform Our Daily Life
37%
Restaurants, Pubs & Bars
29%
Travel
16%
60% Job Offers
16%
Product Info Apartments, Housing info
Base: Private smartphone users who use the internet in general, Smartphone n= 1.000 Google Confidential and Proprietary 10
Q23: Which of the following activities do you do with your smartphone? Please indicate whether you ever do this at all.
11. Smartphones are a Multi-Activity Portal
85%
Communication
Emailed (sent or read)
Accessed a social network (e.g.
updated a status message checked
66%
75%
46%
Read news on newspaper or magazine
35%
portals
Reviewed websites blogs or message
27%
boards
Stay Informed
89%
Browsed the Internet 76%
Played games 62%
Listened to music 58%
Entertainment Watched videos on a video sharing
46%
website (e.g. YouTube.com)
Base: Private smartphone users who use the internet in general, Smartphone n= 1.000 Google Confidential and Proprietary 11
Q23: Which of the following activities do you do with your smartphone? Please indicate whether you ever do this at all.
12. App Usage is Ubiquitous
23 apps installed
on average
9
apps used in the
last 30 days
6
paid apps installed
on average
Google Confidential and Proprietary 12
13. Smartphones Users are Avid Video Watchers
66%
watch video
10%
use video at least
once a day
Base: Private smartphone users who use the internet in general, Smartphone n= 1.000 Google Confidential and Proprietary 13
Q35: How often do you watch videos via websites or apps (e.g. short video clips, videos
14. Smartphone Users are Frequent
Social Networkers
80%
visit social
networks
51%
visit at least
once a day
Base: Private smartphone users who use the internet in Google Confidential and Proprietary 14
general, Smartphone n= 1.000 . Q38: How often do you visit a
15. Smartphones Are Used While Multi-tasking
with Other Media
Listen to music
43%
Read a book Watch TV
10% 55%
Watch movies
27%
80%
Use
smartphone
while…
Use Internet
27%
Read magazines/
Play video games newspapers
15% 14%
Base: Private smartphone users who use the Internet in general and who were online yesterday with their smartphone, Google Confidential and Proprietary 15
Smartphone n= 804 Q22: When you use the Internet on your smartphone, which if any of the following – do you do at the same time?
17. 85%
of smartphone users
have looked for local
information
81%
have taken action as
a result
Base: Private smartphone users who use the internet in general, Smartphone n= 1.000
Q33: How often do you look for information about local businesses or services on your smartphone? (Ever)
Google Confidential and Proprietary 17
Base: Private smartphone users who use the internet in general and who look at least less than once a month for
information on their smartphone, Smartphone n= 851 Q34 Which of the following actions have you taken after having
18. Looking for Local Information is a Frequent
Smartphone Activity
37%
Look for local information at
13%
Look for local
least once a week information daily
Base: Private smartphone users who use the internet in general, Smartphone n= 1.000 Google Confidential and Proprietary 18
Q33: How often do you look for information about local businesses or services on your smartphone? (Ever)
19. Local Information Seekers Take Action
54%
connected with Called the business or service
36%
35%
the business
59% visited the
Visited the website of the business or
service
Visited a business (e.g. store or
restaurant)
44%
40%
business
12% told others
Read or wrote a review about a
business or service
Recommended a business or service
to someone else
8%
6%
about it
32%
made a purchase
Made a purchase from a business in-
store
Made a puchase from a business
online
21%
21%
Base: Private smartphone users who use the internet in general and who look at least less than once a month
Google Confidential and Proprietary 19
for information on their smartphone, Smartphone n= 851
Q34: Which of the following actions have you taken after having looked up this type of information (business
