The world of Radio has changed, Ad dollars are deserting radio airwaves for the Internet even faster than anyone expected.
Radio still has the audience, according to Arbitron radio reaches 93% of Americans (12+) each week and 91% of 12-17 year olds. Radio also has relationships with both listeners and the advertisers, making it a very powerful contender for leveraging the online video explosion. This presentation details how your station can take back the power -- grow ad revenue and traffic using online video.
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Growing Radio Station Online Ad Revenue with Video
1. GROW YOUR RADIO STATION ONLINE AD REVENUE & TRAFFIC WITH VIDEO
2. The World of Radio Has Changed You wouldn’t be in this department if you didn’t know this, but if you need the research to back this up – we have it! Advertising Goes Off the Radio! Ad dollars are deserting radio airwaves for the Internet even faster than expected.
3. Million$ of Reasons to Reinvent 2007 marked the first time in history when there were more advertising dollars spent on Internet ads ($21.7 billion) than on radio ads ($20.4 billion), says eMarketer.
4. Online Video is Exploding A Kelsey Group study found 55% of people who view a video visit the company’s website, 30% visit the a physical store, and 24% make a purchase as a result 86. 3 % (173 Million) of Total U.S. Internet Audience (January) --32.4 Billion videos Cisco predicts that by 2013 90% of all Web traffic will be generated by video Comscore estimates that companies using online video see sales lifts between 20 – 40%
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6. Give your advertisers a vehicle to touch your audience way beyond the 30 second spot.
7. Engage on-air and relate it back to content that they love and engage them online with video.
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9. On average people spend 20-45 minutes with video content that they search for.
10. Your online TV completes the engagement that Radio starts On-Air.ON-AIR ONLINE ON-SITE RATINGS RESULTS REVENUE 5
11. Proven Technology Success Track Record Proven experience and technology to deliver the turn-key video solution you need. Look at just a few of the brands that trust us….
12. Success Track Record Benjamin Finley, VP, Branded Entertainment, Emmis Communications Corporation states, “We are thrilled by the monetization that we have been able to achieve and the steady growth in revenue contribution from 1% to 21%.” Since April 2009, WQHT has billed $500,000 in revenue for Hot 97 TV, most of which did not come from traditional radio budgets. The channel is getting the attention of digital agencies and client brand teams, Cameron says. “They’re interested in the concept and storyline and excited about being part of something that is groundbreaking. (Inside Radio) We had problems with other companies getting Spanish to display properly, and we knew this wasn’t an issue with the Player. They were already optimized for Spanish language” Mando d’Armas, MGS Communication on the Scion Campaign
13. The Proof is in the Numbers Users interacted 1011% more with XLTV
17. Creative Campaign Elements Custom Branded Segments In Stream Video Ads Pre-Roll, Mid-Roll, Post Roll with Companion Ads Pre-Roll with Companion Ads
33. “Invisible vendor” for web products & services(web site design, SEO, marketing on alternative web channels = full service web packages for your clients)Click Here to watch examples of Station Video Sales Demos
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35. Most Flexible Video Advertising System on the market – Supports Traditional and Custom Ad Units (Skins, Bugs, Overlays, In-Stream +++)
39. Let’s Partner for Success Your Radio Station has relationships & distribution, we have the products & resources today’s clients want.Our combined relationships and expertise will lead to increased revenues and products that excite and invigorate clients and listeners! Let’s Get Started Today Contact Us at (877) 407-9797 Visit us online at www.NextGalaxyMedia.com Reach Out linkedin/maryspio2 twitter.com/maryspio