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A  Digital   Roadmap For  Writers NZSA  AGM Christchurch, 15 May 2010 Martin Taylor Digital Publishing Forum http://digitalpublishing.org.nz [email_address]
Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How big is this? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Music’s iPod moment ,[object Object],[object Object],[object Object],[object Object],Source: MacRumors.com iTunes reaches 10  billion  music downloads, 24 Feb 2010
Books’ iPod Moment  (courtesy of Amazon’s 90% share) +333%   Q4 2009 vs Q4 2008 US trade ebook market growth, 2002-2009 Amazon  Kindle launched Sony  Reader launched
Next?
Skiff  Hearst / Plastic Logic Dell Streak  Google Android HP Slate  Windows 7 Google Nexus One Android Notion Ink Adam   Android / Pixel Qi
Speed of consumer technology adoption  Source: NY Times
Is this already a one horse race? Source: Flurry.com Mobile App Development by Platform
The iPad: Is it a new paradigm for presentation of digital works? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: YouTube, woodwing.com, the wonderfactory.com, zinio.com
Illustrated publications and the iPad
Who sells ebooks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What sells? Source: O’Reilly Research, iBooks downloads during April 2010
How much should the ebook edition of a $30 paper book cost? Source: Digital Publishing Forum: digitalpublishing.org.nz – online poll conducted February-March 2009
What’s driving ebook pricing? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Average selling price in iBooks (US$) Source: O’Reilly Research, iBooks downloads during April 2010
Royalties: Print vs ebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Royalties 10.50 15% net 14.00 20% net 30% 43% Retailer $100 $100 RRP 17.50 25% net 9.98 17.5% net $10.00 $10.00 10% RRP $70 $57 Net Ebook Print
Digital Contracts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contracts (cont.d) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Should I insist on Digital Rights Management? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Is it time to fire your publisher? KEY:  ↑ More important to author  ↓  Less important  ↔ Same ↑ ↑ ↔ ↔ ↓ ↓ ↓ ↔ ↓ ↑ .. and digital? Marketing to readers Sell other rights Collect and distribute royalties Marketing to booksellers Distribution Sales to booksellers Editing and production Provide finance Selection and endorsement What publishers do … for print
So you’ve fired your publisher. What next? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Self publishers selling well in Apple’s iBooks store Source: O’Reilly Research, iBooks downloads during April 2010
Making an ebook, made easy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Making an ebook, made easy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Will writing change? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Will the printed book die? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A crash course in internet marketing What you need to do (but, alas, not how to do it)
The  Toolset ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Getting  found , getting  bought ,[object Object],[object Object],[object Object],[object Object],[object Object]
Search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEO Top 5: Tune Your  Website ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Ranking based loosely on data from: http://www.seomoz.org/article/search-ranking-factors
Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social media (cont.d) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Instant website A free website in 5 steps
 
A free website in  5 steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Add PAGES for static information
Instant website (cont.d) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Internet Marketing Summary ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thanks! Martin Taylor web: digitalpublishing.org.nz email: martin@digitalstrategies.co.nz blog: activitypress.com/ ereport

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A Digital Roadmap for Writers

  • 1. A Digital Roadmap For Writers NZSA AGM Christchurch, 15 May 2010 Martin Taylor Digital Publishing Forum http://digitalpublishing.org.nz [email_address]
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  • 5. Books’ iPod Moment (courtesy of Amazon’s 90% share) +333% Q4 2009 vs Q4 2008 US trade ebook market growth, 2002-2009 Amazon Kindle launched Sony Reader launched
  • 7. Skiff Hearst / Plastic Logic Dell Streak Google Android HP Slate Windows 7 Google Nexus One Android Notion Ink Adam Android / Pixel Qi
  • 8. Speed of consumer technology adoption Source: NY Times
  • 9. Is this already a one horse race? Source: Flurry.com Mobile App Development by Platform
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  • 13. What sells? Source: O’Reilly Research, iBooks downloads during April 2010
  • 14. How much should the ebook edition of a $30 paper book cost? Source: Digital Publishing Forum: digitalpublishing.org.nz – online poll conducted February-March 2009
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  • 16. Average selling price in iBooks (US$) Source: O’Reilly Research, iBooks downloads during April 2010
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  • 21. Is it time to fire your publisher? KEY: ↑ More important to author ↓ Less important ↔ Same ↑ ↑ ↔ ↔ ↓ ↓ ↓ ↔ ↓ ↑ .. and digital? Marketing to readers Sell other rights Collect and distribute royalties Marketing to booksellers Distribution Sales to booksellers Editing and production Provide finance Selection and endorsement What publishers do … for print
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  • 23. Self publishers selling well in Apple’s iBooks store Source: O’Reilly Research, iBooks downloads during April 2010
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  • 28. A crash course in internet marketing What you need to do (but, alas, not how to do it)
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  • 35. Instant website A free website in 5 steps
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  • 38. Add PAGES for static information
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  • 41. Thanks! Martin Taylor web: digitalpublishing.org.nz email: martin@digitalstrategies.co.nz blog: activitypress.com/ ereport