This document provides an overview of new media tools and trends. It discusses the rise of user-generated content through blogs, videos, photos and social networks. Millennials in particular are highly engaged with new media, spending over 16 hours per week online and having on average 53 online friends. The document also examines how new media is shaping business communication through tools like YouTube, microblogging, and online reviews.
6. 1972
Mul+media
Mar+al Art Marke+ng
Gadget Innova+e
Akzo Nobel
MBA
Farma industrie
Nieuwe Media
Video BSc
Triumph SpiVire
Yara
Erik van der Zijden
7.
8. 1972
Muziek 1965 Mul+media
Marke+ng Mar+al Art Marke+ng
Film Dierenarts Gadget Innova+e
Teamplayer Akzo Nobel
Akzo Nobel
Theater
MBA
Farma industrie
Nieuwe media
Acteren
Woonboot
Nieuwe Media
Mul+media Video BSc
Triumph SpiVire
Felipe Yara
René van den Bos Erik van der Zijden
10. Onderzoek Intern, extern, huidige situa+e
Adviseren Doelstelling, rapportage
Bewustwording New Media Masterclass
Concept
ontwikkeling
Technologie, crea+viteit
Training Audio, video, omgaan met media
Preproduc+e Dialoog met de klant, briefing
Produc+e Op loca+e
Postproduc+e Montage, anima+es, rechtenvrije muziek
Distribu+e Online/offline, Social Media Strategie
Evalua+e Online, rapportage, feedback
60. 80% Lezen blogs
Eigen blog
60%
40%
20%
0%
Wave 1 Sept 06 Wave 2 Juni 07 Wave 3 Mrt 08
Universal McCann Compari@ve Study on Social Media Trends 2008
96. Acura of Springfield Air Methods
A & A Global Industries Abercrombie & Fitch Adventure Sports
AES Corporation, The Acurian Air New Zealand
A & B TV Abercrombie & Kent Adventureland Park
AF Evans Acxiom Corporation Air Terminal Gifts
A & E Stores Aberdeen American News Advertisers Press
AFC Enterprises AdBrite Air To Ground
A & K Earth Movers Aberdeen Group Advertising Council, The
AFCO Industries Adam Aircraft Industries Air2Web
A & L Underground Abilities Of Northwest Jersey Advertising Specialty Institute
AFD Contract Furniture Adams Brothers Produce AirTran Holdings
A & M Supply Ability Center Advertising.com
AFFINA Adams County Memorial Hospital Advisory Board Company, The Airborne Capital
A A World Class Embroidery AFS Intercultural Programs Able Laboratories Adams Fairacre Farms Aircraft Technical Publishers
A B C Liquors Ableco Finance Advisory Board, The
AG Credit Adams Golf Airgo Networks
A J Manufacturing Abn Amro Advisory Council on Historic
AGL Resources Adams Remco Airimba Wireless
A J Rose Manufacturing Abode, The Advocate Health Care
AGP & Associates Adams Respiratory Therapeutics Advocates For Youth Airline Hydraulics
A L Lee AGY About Adaptec Airlite Plastics
A La Mode Abrasive Technology Aedc Federal Credit Union
AHNTECH Adbusters Airport Connections
A Mortgage Solution AcBel Polytech Aegis Communications
AHO Construction Adcahb Medical Coverage Airport Fast Park
A R Sandri Academy Bus Tours Aegis Communications Group
AIG Adcare Airport Property
A Servant’s Heart Senior Care Academy Carpet Aegis Medical Systems
AIG Amerian General Adchem Airtechnics
A Zerega’s Sons Academy Ford Aegis Technologies, The
AKA Talent Agency Adco Circuits Ajax Building
A&A Maintenance Academy Sports & Outdoors Aero Controls
AKQA Addiction Research & Treatment Aeroflex Ajax Metal Processing
A&E Television Networks ALFY Academy of Motion Picture Arts and Sciences Adelphia Ajilon
A-1 Freeman Moving Acadia Realty Trust Aeroground
ALI UK Adelphoi Village Akamai Technologies
A-1 Limousine Acadian Ambulance Service Aeropostale
ALLETE Adept Technology Aker Kvaerner E&C
A-1 Mortgage Acadiana Dodge Aerosoles
ALZA Adhesives Research Akimbo Systems, Inc.
A-C Electric Accel Partners Aerotek Staffing Agency
AMAX Adirondack Trust Akins Ford
21,655 bedrijven
A-Ware Software Accela Communications Aerovironment
AMC Entertainment Adlib Akonix Systems
A. Duda & Sons Accelrys Aerovox
AMCORE Financial Adlin Akron Art Museum
A. M. Castle Accent Plastics Aerwav Integration Services
AMD Admar Supply Akron Foundry
A. Schulman Accenture AesthetiCURE
AMERIGROUP Administrative Resources Akron Porcelain & Plastics, The
A. T. Cross Access Direct Systems Aetna
AMERISAFE Administrative Solutions Akron Tractor & Equipment
A.G. Construction Access Group Afa Protective Systems
AMI Semiconductor Admiral Homes Akropolis
A.G. Edwards & Sons Access Intelligence Affiliated Computer Services
AMREP Adobe Al Deeby Dodge
A.T. Kearney Access Intelligence Affiliated Engineers
AN Deringer Adolfson & Peterson Al Meyer Ford
AAA Access Services Affiliated Foods Southwest
ANADIGICS Adolor Alabama Central Credit Union
AAA Flag & Banner Access TCA Affinitas
AON Corporation Adolph Gasser Alabama Farmers Cooperative
AAA Flooring Source Access Worldwide Communications Affinity Bank
APAC Adonel Concrete Pumping & Finishing Alabama Motor Express
AAA Galvanizing Accredited Home Lenders Affinity Group
APC Paper Adray Camera Alabama National BanCorporation
AAA Life Insurance Accretive Solutions Affinity Logistics
APCO Worldwide Adriel School Alacare Home Health & Hospice
AAA Northwest Ohio Accu Tech Affirmative Insurance Holdings
APWU Health Plan Adtech Aladdin
AAMCO Transmissions AccuQuote Affirmed
AQM Adult Continuing Education Alain Pinel Realtors
AARP Accucolor Labs Affordable Auto Glass
AR Electronics Advance America Alameda County Water District
ABC Seamless Accurate Communications Affordable Interior Systems
ARAMARK Advance Paper Box Alamo Group
ABCM Accurate Metal Fabricators Affordable Portables
ARCS Commercial Mortgage Advanced Arenas Alan Taylor Communications
ABECO Accurate Staffing Consultants Affordable Windows & Doors
ARELCO Advanced Circuits Alarm One
ABM Accutrex Products Affymetrix
ASCAP Advanced Cleanup Technologies Alaska Air
ABX Air Accuweather Afl Maintenance Group
ASE Edge Advanced Currency Markets Alaska Communications Systems
AC Tech Ace Beauty Supply Aflac
ASI Sportswear Advanced Energy Industries Alaska Mechanical
ACCION International Ace Clearwater Enterprises African Development Foundation
ASPCA Advanced Health Media Alaska National
ACE Cash Express Ace Electric Africare
AST Advanced Laser Clinics Alaska Native Tribal Health Consorti
ACE Hardware Ace Mortgage Funding Aftercare Nursing Services
AT&T Advanced Medical Institute Alaska Railroad
ACE*COMM Ace Relocation Systems Agbayani Construction
ATM Advanced Photonix Agency for International Development (USAID) Fur
Alaskan
ACI Building Systems ATS Medical Acepex Management Advanced Radiology Services Alberici
ACNB Achieve Global Agency.com
ATSI Advanced Response Systems Albert C Kobayashi
ACOI Achievo Agetec
AVX Advanced Scientifics Albertson’s
ACR Group Acme Building Maintenance Agile Software
AWN Advanced Systems Technology Alc Environmental
ACS Technologies Acme Bus Agilent Technologies
AXA Advisors Advanced Tech Security Alcatel
ACT-1 Personnel Services Acme Foundry Agland
AYS Advanced Technology Services Alco Industries
ACTON International Acme Refining Agri Beef
Aacoa Advancia Alco Parking
ADC Telecommunications Acme Screw Agricultural & Labor Program, The
Aakash Chemicals Advanstar Communications Alco Plastics
ADCO Electrical Acme Truck Parts & Equipment Agriliance
Aames Home Loan
ADDvantage Technologies Aaron Acme-Monaco hYp://www.insidefacebook.com/complete‐list‐of‐21655‐companies‐on‐facebook/
ADE Aaron Industries Acosta
155. Format Frequen+e
Audio podcast Wekelijks
Video podcast Maandelijks
Special EdiAon video Op verzoek
Naar de iPod van de medewerkers thuis
verstuurd via beveiligde RSS distribu+e
167. Sensoring
Biometrics
Lifestreaming
Image Recogni+on
Augmented Reality
Mobile Connected Games
Loca+on‐based Social Media
Retail Proximity Media Consump+on
172. 90% Lezen blogs
Eigen blog
Commentaar leveren op website
Online videoclips bekijken
Podcast downloaden
Profiel op sociaal netwerk
60% Abonneer op RSS feed
30%
0%
Wave 1 Sept 06 Wave 2 Juni 07 Wave 3 Mrt 08
Universal McCann Compari@ve Study on Social Media Trends 2008