Выступление Nick Morley - Adobe на Саммите Digital Branding - Best Practice Guide, 5-6 июня 2013

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Adobe Digital Marketing Cloud
Nick Morley – Managing Director, EMEA, Media./Social/Russia
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3. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
TABLETS
+72%YOY
$188B
n
ONLINE MEDIA
BUYING
8 zeta bytes
BIG DATA
+50%VIDEO
STREAMS
62%
MOBILE APP REVENU
$327Bn
eCommerce

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LISTE
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LISTE
N
PREDIC
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PREDIC
T
ASSEMB
LE
ASSEMB
LE
DELIV
ER
DELIV
ER

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ADOBE ANALYTICSADOBE ANALYTICS
ADOBE EXPERIENCE MANAGERADOBE EXPERIENCE MANAGER
ADOBE TARGETADOBE TARGET
ADOBE SOCIALADOBE SOCIAL
ADOBE MEDIA OPTIMIZERADOBE MEDIA OPTIMIZER
AdobeAdobe
MarketingMarketing
CloudCloud

6. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
SOCIALSOCIALSOCIAL
TESTINGTESTINGTESTING
OPTIMIZINGOPTIMIZINGOPTIMIZING
EXPERIENCEEXPERIENCEEXPERIENCE
ANALYTICSANALYTICSANALYTICS
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8. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.