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What  Doodlers  and  <coders>  can teach Business about  Experience Design
Who is this? Candy   (with a ‘WHY?’)  Bernhardt ,  known for questioning business about strategy and goals currently   Sr UX Architect @ Nokia
Candy as a  < web>  Designer … ,[object Object],Current Car Rental Detail Page on travelocity.com Capacity  icons Vendor-specific  Photos  & Upsell Current Car Rental List Page on travelocity.com Icons  for Airport Location & Hassle See both counter prices & rates Basic car type  illustrations  & standard names Concept and test UI that is equal or better than competition. Differentiate the UI so it may be service marked. UX goal:   Highlight better upsell offers, based on needs
Candy as a  < web>  Designer … ,[object Object],Current Car Rental Detail Page on travelocity.com Vendor-specific  Photos  & Upsell Current Car Rental List Page on travelocity.com Icons  for Airport Location & Hassle See both counter prices & rates Concept and test UI that is equal or better than competition. Differentiate the UI so it may be service marked. UX goal:   Highlight better upsell offers, based on needs
Candy as an   Information   </Architect>… ,[object Object],Current  TotalFlights  SM  displayon travelocity.com Current  Fare Note popup on travelocity.com Ability to highlight  unique  contextual features with popup details Travel Time  does vary by plane type, route and stops.  Seat price availability window Concept and test UI that is equal or better than competition. Differentiate the UI so it may be service marked. UX goal:   Highlight differentiators beyond price commodity Note: Information  Designers are  Doodlers , too!
Candy as an   Information   </Architect>… ,[object Object],Current  TotalFlights  SM  display on travelocity.com Current  Fare Note popup on travelocity.com Ability to highlight unique contextual features with popup details Travel Time does vary by plane type, route and stops.  Seat message Concept and test UI that is equal or better than competition. Differentiate the UI so it may be service marked. UX goal:   Highlight differentiators beyond price commodity
Candy as a Product Marketer… ,[object Object],[object Object],[object Object],[object Object],radiotime.com/mobile radiotime.com/partners/yahoo radiotime.com/partners Concerned with product categories, channels, advertising, partners, competitors, consumer readiness… LISTEN & RECORD WORLDWIDE AM/FM RADIO @ radiotime.com
Candy as a Product Marketer… ,[object Object],[object Object],[object Object],[object Object],radiotime.com/mobile radiotime.com/partners/yahoo radiotime.com/partners Concerned with product categories, channels, advertising, partners, competitors, consumer readiness… LISTEN & RECORD WORLDWIDE AM/FM RADIO @ radiotime.com
What this talk is about: ,[object Object],[object Object],[object Object],[object Object],Why  talk about it? Business may underestimate the differentiation  from ‘wild’ Designer and Developer ideas because  they have limited their own scope and competitiveness.
What’s Experience Design? In commercial use, it means defining or  creating  positive and memorable  interactions   – whether online or offline -- between people and a brand, product, or service.  Experience designers  identify existing touchpoints ,   create  new ones , and craft ways to  produce a focused, desired outcome . Adapted slightly from wikipedia
[object Object],[object Object],[object Object],[object Object],[object Object]
How can Doodlers & Coders have the same mindset? “ At best, it’s a  common awareness , a thread that ties together people from  different disciplines who care about good design ,  and who  realize   today’s increasingly complex design challenges  require the synthesis of different varieties of design expertise.” Louis Rosenfeld  on the practice of Designing Experiences - publisher at  Rosenfeld Media  and author of  Information Architecture for the World Wide Web
12 Traits of a Great Interaction Designer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Bryan Zmijewski - zurb.com blog
What this talk is about: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Meet the Business Mindset ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
HARSH   </truth> Experience Design can make or break the relevancy of your Marketing.  Consumer opinion (trust) depends on your business being transparent, coherent, and genuine.
Meet the Creative  Mindset ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Creative  Challenges ,[object Object],[object Object],[object Object]
Harsh   </ Truths> ,[object Object],[object Object],[object Object],[object Object],[object Object]
A familiar scenario…. ,[object Object],Okay, well let’s start a list of features and go from there I just want it like… copy.com
When UI Questions & Presents Ideas… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
General Advice for Business ,[object Object],[object Object],[object Object],[object Object]
When Business Speaks… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
When Business Speaks… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
General Advice for Creatives ,[object Object],[object Object],[object Object],[object Object]
What this talk is about: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
DECODE:   Some Basic Translation… ,[object Object],[object Object],[object Object]
Get a Common Understanding ,[object Object],[object Object],[object Object],[object Object]
Identify an Intended Level of Use
What this talk is about: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
‘…  most typical and  deeply characteristic … [behavior] … about an individual that is  distinctive  and [which]  sets apart  from other[s]’  ‘ The  reaction of other individuals  to a person is what defines … personality’ Adapted from  Theories of Personality  (Wiley & Sons, 1970)
Result for jamin.org  blog http://jamin.org/archives/2008/analyze-the-personality-of-your-blog/
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
But what makes up personality!? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sites as High School Personalities? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sites as High School Personalities? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Other High School Personalities? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
What this talk is about: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Rethink ‘Best’ Practices as Common ,[object Object],[object Object],[object Object]
The Krispy Difference ,[object Object]
Bring out what’s unique Appeal to special audiences
 
 
What this talk is about: ,[object Object],[object Object],[object Object],[object Object]
Books I’m reading ,[object Object],Great book  for anyone wanting to build support for selling ideas
Conferences & Associations ,[object Object],March in Austin, TX! 1 day local event in Dallas, TX Sat, May 30 th  more details to come!
That’s All Folks! Thanks   twitter / flickr / slideshare / facebook :  digitalcandy

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What 'Doodlers' and 'Coders' can teach Business about Experience Design

  • 1. What Doodlers and <coders> can teach Business about Experience Design
  • 2. Who is this? Candy (with a ‘WHY?’) Bernhardt , known for questioning business about strategy and goals currently Sr UX Architect @ Nokia
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  • 10. What’s Experience Design? In commercial use, it means defining or creating positive and memorable interactions – whether online or offline -- between people and a brand, product, or service. Experience designers identify existing touchpoints , create new ones , and craft ways to produce a focused, desired outcome . Adapted slightly from wikipedia
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  • 12. How can Doodlers & Coders have the same mindset? “ At best, it’s a common awareness , a thread that ties together people from different disciplines who care about good design , and who realize today’s increasingly complex design challenges require the synthesis of different varieties of design expertise.” Louis Rosenfeld on the practice of Designing Experiences - publisher at Rosenfeld Media and author of Information Architecture for the World Wide Web
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  • 17. HARSH </truth> Experience Design can make or break the relevancy of your Marketing. Consumer opinion (trust) depends on your business being transparent, coherent, and genuine.
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  • 30. Identify an Intended Level of Use
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  • 32. ‘… most typical and deeply characteristic … [behavior] … about an individual that is distinctive and [which] sets apart from other[s]’ ‘ The reaction of other individuals to a person is what defines … personality’ Adapted from Theories of Personality (Wiley & Sons, 1970)
  • 33. Result for jamin.org blog http://jamin.org/archives/2008/analyze-the-personality-of-your-blog/
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  • 45. Bring out what’s unique Appeal to special audiences
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  • 51. That’s All Folks! Thanks  twitter / flickr / slideshare / facebook : digitalcandy

Notes de l'éditeur

  1. Give me your expectations about what this talk will cover… (audience participation)