Thanks LVIMA and Shawn Rorick for the wonderful event.
Here is a copy of the presentation. Feel free to link to it (although the animation online doesn’t work.) If you would like me to email a file, please leave me a comment with your name, email, and company in the comments section of this post.
Comments always appreciated
More than Just Lines on a Map: Best Practices for U.S Bike Routes
Lvima1 2007-static
1. Beyond the Last AdHarrison MagunSenior Director, Advertiser Tools and TechnologiesAtlas Advertiser & Microsoft * This is an unanimated version. Please leave comment on digitalCMO.com with name, company, and email for original file
2. * This is an unanimated version. Please leave comment on digitalCMO.com with name, company, and email for original file
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4. Last Ad ViewedThe Reality Campaigns reach consumers multiple times, across multiple channels, over extended periods of time Search Google Banner Yahoo Rich Media & Sponsorship MSN Banner CNet Banner Sky Sports Email campaign $ $ $ $ $ $ * This is an unanimated version. Please leave comment on digitalCMO.com with name, company, and email for original file
5. % 94 Percent of engagement touchpoints ignored by the Last Ad Standard. * This is an unanimated version. Please leave comment on digitalCMO.com with name, company, and email for original file
8. Frequency of overlapped consumers is 4 times greaterYahoo Cnet DrivePM Ad.com * This is an unanimated version. Please leave comment on digitalCMO.com with name, company, and email for original file
9. Search + Display Synergy * This is an unanimated version. Please leave comment on digitalCMO.com with name, company, and email for original file
10. How Much of Sponsored Search is Navigational? 48.3% Repeat Clicks All Sponsored Search Clicks 59.6% Branded Keywords 71% Navigational Search * This is an unanimated version. Please leave comment on digitalCMO.com with name, company, and email for original file
11. The Long Road to Conversion 18.5 90 16.7 60 30 13.8 Cumulative Frequency 21 12.3 14 10.7 7 8.4 2 5.5 1 2.2 * This is an unanimated version. Please leave comment on digitalCMO.com with name, company, and email for original file
12. The Digital Purchase Funnel * This is an unanimated version. Please leave comment on digitalCMO.com with name, company, and email for original file
13. A Better Model for ROI Attribution * This is an unanimated version. Please leave comment on digitalCMO.com with name, company, and email for original file
14. Daypart Order Targeted Interactions A New Model for Conversion Attribution Week 1 Week 2 Week 3 Week 4 C Frequency Recency Conversion Attribution = Ad Size Rich Media * This is an unanimated version. Please leave comment on digitalCMO.com with name, company, and email for original file
15. Short windows = Shortsighted ROI 94% more data beyond the last ad. 75% of View Conversion Windows are Less than 14 Days Month 1 Month 2 Month 3 $ Sale In-Stream Video Social Media Portal Search