The social media real estate you put time into is as important as the suburb you invest in. The right place at the right price is what gives good returns.
For time-poor professionals looking to start out in social media the sheer number of platforms to choose from can feel overwhelming – LinkedIn, Twitter, Facebook, YouTube, Pinterest, Google Plus? It’s a bit like selecting the ‘all suburbs’ search when you are trying to find somewhere to live.
While I am loathe to suggest one platform to the exclusion of others (because together they create an amplification effect) if you’re a professional or need to reach high net worth individuals then research suggests that a great place to live is LinkedIn.
This is why.
54. 2.
Zurich built a thought-leader campaign
around its Head of Financial Institutions
with a strong flow of high-value sales
leads and a click-through rate 3x
times the LinkedIn average.
55. 3.
Oppenheimer Funds gained 3.3 million
impressions & +11,000 clicks,
raising its brand with Financial Advisors
through the LinkedIn iPad app.
61. 2 Don’ts, 3 Dos and
1 DoDon’t
for professionals -
62. 1.
“What you see is what you you get”.
Don’t use a blurry or provocative
photo. Professional is good .
63. 2.
Don’t endorse someone you can’t vouch for.
Common sense,
but you’ll be surprised how many people you’ve never dealt with are happy to endorse you.
65. 4.
When you meet someone new DO follow
up with an invite to connect on LinkedIn.
66. 5.
DO work out who owns your social media
account and the rules of engagement.
Your firm should have a social media policy you can refer to.
67. 6.
DO be aware of regulations in your
industry but DO NOT be afraid of
them.
Regulators around the world acknowledge the power of social media for business and have an
important role in balancing innovation and protection. This space is evolving all the time. In
Australia the ASX encourages companies to monitor social media and consumer watchdog ACCC has
developed social media guidelines. Your country and industry will have its own.
68. Speaker | Author | Consultant
@dionnelew
dionnekasianlew.com
thesocialexecutivebook.com
You CAN BOOK ME TO
speak to your team
+61 458 974 854 OR
dionne@dionnekasianlew.com
69. Connect with me on LinkedIn –
au.linkedin.com/in/dionnelew
Thank you for your time and attention.